Report Summary

Datamonitor's Alcoholic Drinks in Norway industry profile is an essential resource for top-level data and analysis covering the Alcoholic Drinks industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Alcoholic Drinks in Norway

Scope

• Contains an executive summary and data on value, volume and/or segmentation
• Provides textual analysis of Alcoholic Drinks in Norway’s recent performance and future prospects
• Incorporates in-depth five forces competitive environment analysis and scorecards
• Includes a five-year forecast of Alcoholic Drinks in Norway
• The leading companies are profiled with supporting key financial metrics
• Supported by the key macroeconomic and demographic data affecting the market

Highlights

• Detailed information is included on market size, measured by both value and volume
• Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
• Market shares are covered by manufacturer and/or brand
• Also features market breakdown by distribution channel

Why you should buy this report

• Spot future trends and developments
• Inform your business decisions
• Add weight to presentations and marketing materials
• Save time carrying out entry-level research

Market Definition

The alcoholic drinks market consists of retail sale of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

For the purpose of this report Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
Carlsberg A/S 22
Hansa Borg Bryggerier AS 27
Anheuser-Busch InBev 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40

LIST OF TABLES

Table 1: Norway alcoholic drinks market value: $ million, 2005–09 10
Table 2: Norway alcoholic drinks market volume: million liters, 2005–09 11
Table 3: Norway alcoholic drinks market segmentation I:% share, by value, 2009 12
Table 4: Norway alcoholic drinks market segmentation II: % share, by value, 2009 13
Table 5: Norway alcoholic drinks market share: % share, by volume, 2009 14
Table 6: Carlsberg A/S: key facts 22
Table 7: Carlsberg A/S: key financials ($) 24
Table 8: Carlsberg A/S: key financials (DKK) 24
Table 9: Carlsberg A/S: key financial ratios 25
Table 10: Hansa Borg Bryggerier AS: key facts 27
Table 11: Anheuser-Busch InBev: key facts 28
Table 12: Anheuser-Busch InBev: key financials ($) 29
Table 13: Anheuser-Busch InBev: key financials (€) 30
Table 14: Anheuser-Busch InBev: key financial ratios 30
Table 15: Norway alcoholic drinks market distribution: % share, by volume, 2009 32
Table 16: Norway alcoholic drinks market value forecast: $ million, 2009–14 33
Table 17: Norway alcoholic drinks market volume forecast: million liters, 2009–14 34
Table 18: Norway size of population (million), 2005–09 35
Table 19: Norway gdp (constant 2000 prices, $ billion), 2005–09 35
Table 20: Norway gdp (current prices, $ billion), 2005–09 35
Table 21: Norway inflation, 2005–09 36
Table 22: Norway consumer price index (absolute), 2005–09 36
Table 23: Norway exchange rate, 2005–09 36

LIST OF FIGURES

Figure 1: Norway alcoholic drinks market value: $ million, 2005–09 10
Figure 2: Norway alcoholic drinks market volume: million liters, 2005–09 11
Figure 3: Norway alcoholic drinks market segmentation I:% share, by value, 2009 12
Figure 4: Norway alcoholic drinks market segmentation II: % share, by value, 2009 13
Figure 5: Norway alcoholic drinks market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the alcoholic drinks market in Norway, 2009 15
Figure 7: Drivers of buyer power in the alcoholic drinks market in Norway, 2009 16
Figure 8: Drivers of supplier power in the alcoholic drinks market in Norway, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Norway, 2009 18
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in Norway, 2009 19
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in Norway, 2009 21
Figure 12: Carlsberg A/S: revenues & profitability 25
Figure 13: Carlsberg A/S: assets & liabilities 26
Figure 14: Anheuser-Busch InBev: revenues & profitability 31
Figure 15: Anheuser-Busch InBev: assets & liabilities 31
Figure 16: Norway alcoholic drinks market distribution: % share, by volume, 2009 32
Figure 17: Norway alcoholic drinks market value forecast: $ million, 2009–14 33
Figure 18: Norway alcoholic drinks market volume forecast: million liters, 2009–14 34