Although the hotel and tourism industry is one of the first industries to see the onset of a recession or economic downturn, they are the first the react. A hotel business is built on statistics of guest numbers, gross profit and efficiency. Hotels are famous for special break offers, vouchers and other such incentives.

Hotels are having to think even more creatively in order to entice guests in these tough times. With so many Lake District hotels offering discounted rates, which one do you choose? A clever marketing department should be looking at quirky offers or adding value which is something that many tourism businesses are heading towards these days. In 2008, the high quality 3 and 4 star Cumbria hotels reported a good year and it is thought that the added value received from such establishments was one of the leading factors.

Of course, it isn’t just leisure guests that need to be lured. With businesses cutting staff and budgets, the business guest is just as important to target. Cumbria is an excellent stop off for business guests from the south on their way to Scotland. Another market is conferencing. Conferencing facilities and packages are offered in most of the larger hotels Lake District now. With most conferences held on week days, it is an excellent market to target. Creative marketing campaigns are springing up such as the Best Western ‘message focussed menu options’ where bread and water is an option if a team has recorded poor performance. This is an eye catching campaign but which saves the business money but helps to improve the performance of their team as the same time.

Short breaks offers for leisure guests have been popular for some time but short breaks are a great way to get away when money is tight. Keswick hotels are popular with leisure and business guests due to its location and facilities. Easily accessible from the M6 motorway, Keswick has some of the most equipped hotels in Cumbria and with such fantastic scenery and walking, it creates a very cost effective break. An area full of activities and stunning scenery is the area of Keswick and Bassenthwaite. There are many Keswick hotels that offer child friendly rooms with excellent leisure facilities on site. These facilities include heated swimming pools, gyms, tennis courts, putting greens and some even have games rooms with both board games and computer games such as Wii consoles installed. The practical facilities within these hotels come in the form of flexible meal times for children, the use of complimentary high chairs and cots, bed time books and stocks of essential items such as nappies, baby milks and food and dummies. Bassenthwaite the village itself is one of the most beautiful Lakeland villages and is an ideal base for discovering the woodlands of Thornthwaite Forest and the trails of Dodd Wood. It is the northernmost and only true 'lake' in the Lake District; it is renowned for its peacefulness, accessibility and continually changing scenery caused by changeable weather and seasons.

With hotels keeping creative with their offers, listening to the needs of their guests both leisure and business and keeping up a high standard, it should hopefully keep them in a much better position during this recession.

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