Report Description
Moving Online: K-12 Distance Learning Market Forecast 2010 is a new publication from Simba Information that applies Simba’s time-tested analytics to the K-12 online learning market to provide crucial business and market intelligence on this growing segment of the school market.

Specifically for this report, Simba Information partnered with leading education market research firm Market Data Retrieval to conduct a survey of public school- and district-level administrators on their current use of and their plans for implementing online courses through 2012.


Survey topics include:
  • The percent of students taking online courses,

  • The breakdown of online courses among grade levels,

  • The most popular subjects of courses offered online,

  • Funding and cost estimates

  • Use of leading commercial vendors for online course offerings and platforms,

  • Types of instructional materials most widely used in online courses.
Simba
The data and analysis in Moving Online: K-12 Distance Learning Market Forecast 2010 is designed to provide usable guidance on where implementation of online courses is growing the fastest, what factors are driving that growth and the current and future opportunity for marketers and developers of products and services for the school market.


Moving Online: K-12 Distance Learning Market Forecast 2010 also provides state and district case studies to personalize the trends and opportunities available through the implementation of online courses.


Among the topics covered in the report are:


  • The size and structure of the online course segment in the K-12 market,

  • What elements of online courses are making their way into traditional classrooms,

  • The leading providers of online courses and services,

  • How online models are widening access to more challenging courses, opening pathways for credit recovery, expanding instructional resources for struggling students and facilitating a bridge from high school to higher education.

Moving Online: K-12 Distance Learning Market Forecast 2010 is an essential tool for publishing, editorial, marketing, business development and investment professionals responsible for creating strategies to harness the potential for online learning.
Table Of Contents


Table of Contents




Methodology




Executive Summary




Chapter 1: Online Education on the Rise

Online Courses will Change Education

Market Failure Spurs Growth

Definitions Are Fluid in Rapidly Changing Environment

Costs Are Low Benefits High

The Goal Is Individualized Instruction
Getting a Grip on Achievement and Accountability

Online a Boon for Students Who Struggle

Unexpected Benefits Have Appeared

Methods, Purposes Are Multiplying

Web 2.0 Techniques Are Controversial

Gaming Integrated Into Courses
Availability of Online Learning Varies Across States

Charter Schools Embrace Virtual Education

Department of Defense Offers a Federal Example

Rural Small School Communities Fill Needs
Advancement Is Popular

Stemming Losses, Gaining New Students

Schools Approach Cautiously

Federal Policies Add to Momentum



Table 1.1: Projected Growth of Elementary and Secondary School Population

Table 1.2: Online Learning Definitions Vary, Overlap

Table 1.3: Arizona Pilot Project Cost Per Pupil Comparison

Table 1.4: Alabama Equips 21st Century Distance Learning Classrooms

Table 1.5: 2007 8th Grade Reading Proficiency

Table 1.6: States’ Online Learning Initiatives

Table 1.7: Virtual High School AP Success Rate




Chapter 2: Online Learning in Schools

Overview

Growth in Schools Offering Online Instruction

What Students Are Taking and Why

Range of Providers Offer Courses

Many Vendors Offer Courses

Funding for Online Learning

Projected Funding Trends for Online Learning
Virtual Learning Environments Support Online Learning

Core Course Materials Used with Online Learning

Formative Assessments Usually Come with Course

Online Learning Elements Integrate into Classrooms




Table 2.1: Percent of Schools Offering Online Learning

Table 2.2: Percent of Districts Offering Online Learning

Table 2.3: Percent of Schools Planning to Offer Online Learning

Table 2.4: Percent of Districts Planning to Offer Online Learning

Table 2.5: Number of Years Schools Have Offered Online Courses

Table 2.6: Main Reasons Schools Offer Online Courses

Table 2.7: Access to AP Courses Online, Current and Projected

Table 2.8: Most Frequent Sources for Online Courses

Table 2.9: Use of Commercial Providers of Online Courses

Table 2.10: Funding Sources for Online Learning

Table 2.11: Funding Trends for Online Learning, Projected 2011-12

Table 2.12: Virtual Learning Environments Used with Online Learning

Table 2.13: Core Curriculum Materials Used for Online Learning

Table 2.14: Sources for Formative Assessments Used with Online Learning

Table 2.15: Classroom Integration of Online Applications




Chapter 3: Online Education Case Studies

Four States, One District and One Consortium Show the Way

Case Study: Alabama

Case Study: Arizona

Case Study: Michigan

Case Study: Texas

Case Study: Lee County, Fla.

Case Study: Connecticut Distance Learning Consortium




Chapter 4: Implications and Outlook

Introduction

Issue: Quality and Accreditation

Issue: Catching up with Technology

Issue: Devil in the Details
Opportunities to Move Beyond ‘Old Mindset’

Opportunity: Help for Special Needs and Struggling Students

Opportunity: Districts Attracted to District-Level Programs

Opportunity: Competition and Investment in Content
Expected Growth for Digital Materials

Free or Low-Cost Resources for Districts

Keys to Growth

Key: Funding Support

Key: Innovative Technology

Key: Innovative Thinking

Key: Teacher Training
Strong Impact Expected




Chapter 5: Who’s Who Among Online Learning Course Providers

Advanced Academics, Inc.

Apex, Inc.

Blackboard, Inc.

Connections Academy

Desire2Learn, Inc.

Elluminate

Florida Virtual School

K12, Inc.

KC Distance Learning

Virtual High School

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