Datamonitor’s Toys and Games Sales via Key Retail Formats in Germany to 2013 databook provides market value data for seven key market segments and eight key retail distribution channels.It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

• Toys and Games retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013
• Market value of seven categories: infant/pre-school, games and puzzles, activity toys, dolls, ride-ons, plush and other toys and games
• Current and forecast analysis of sales via major retail channels in the toys and games industry as well as its sub-categories

Highlights

Toys and Games retail sales in Germany declined at a compound annual growth rate of 0.1% between 2003 and 2008.

Activity toys sales led the toys and games market with a share of 19% in 2008. Other specialists were the leading retail format for activity toys in 2008.

Reasons to Purchase

• Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
• Develop business strategies by understanding the quantitative trends within the toys and games market in Germany
• Understand the future direction of the market with reliable historical data and full five year forecasting

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TABLE OF CONTENTS

DATAMONITOR VIEW 1

Catalyst 1

Summary 1

Methodology 1

TOYS AND GAMES RETAIL SALES OVERVIEW 6

Toys and games retail market definition 6

Toys and games sales overview 7

Toys and games retail sales value, 2003–08 8

Toys and games retail sales value, 2008–13 9

TOYS AND GAMES MARKET SEGMENTATION 10

Market sales analysis by category, 2003–08 10

Market sales analysis by category, 2008–13 13

TOYS AND GAMES SALES ANALYSIS BY KEY RETAIL FORMATS 16

Retail format definitions 16

Toys and games sales analysis by key retail formats, overview 19

Toys and games sales analysis by key retail formats, 2003–08 20

Toys and games sales analysis by key retail formats, 2008–13 21

ACTIVITY TOYS SALES ANALYSIS BY KEY RETAIL FORMATS 22

Activity toys sales analysis by key retail formats, overview 22

Activity toys sales analysis by key retail formats, 2003–08 23

Activity toys sales analysis by key retail formats, 2008–13 24

DOLLS SALES ANALYSIS BY KEY RETAIL FORMATS 25

Dolls sales analysis by key retail formats, overview 25

Dolls sales analysis by key retail formats, 2003–08 26

Dolls sales analysis by key retail formats, 2008–13 27

GAMES AND PUZZLES SALES ANALYSIS BY KEY RETAIL FORMATS 28

Games and puzzles sales analysis by key retail formats, overview 28

Games and puzzles sales analysis by key retail formats, 2003–08 29

Games and puzzles sales analysis by key retail formats, 2008–13 30

INFANT/PRE-SCHOOL SALES ANALYSIS BY KEY RETAIL FORMATS 31

Infant/pre-school sales analysis by key retail formats, overview 31

Infant/pre-school sales analysis by key retail formats, 2003–08 32

Infant/pre-school sales analysis by key retail formats, 2008–13 33

PLUSH SALES ANALYSIS BY KEY RETAIL FORMATS 34

Plush sales analysis by key retail formats, overview 34

Plush sales analysis by key retail formats, 2003–08 35

Plush sales analysis by key retail formats, 2008–13 36

RIDE-ONS SALES ANALYSIS BY KEY RETAIL FORMATS 37

Ride-ons sales analysis by key retail formats, overview 37

Ride-ons sales analysis by key retail formats, 2003–08 38

Ride-ons sales analysis by key retail formats, 2008–13 39

OTHER TOYS AND GAMES SALES ANALYSIS BY KEY RETAIL FORMATS 40

Other toys and games sales analysis by key retail formats, overview 40

Other toys and games sales analysis by key retail formats, 2003–08 41

Other toys and games sales analysis by key retail formats, 2008–13 42

TOYS AND GAMES RETAIL SALES – COUNTRY COMPARISON 43

Toys and games retail sales value of top five countries, 2003–13 43

APPENDIX 45

Methodology 45

Related research 46

Datamonitor consulting 46

Disclaimer 46

LIST OF FIGURES

Figure 1: Sales of toys and games in Germany, value ($m), 2003–13 7

Figure 2: Sales of toys and games in Germany, value ($m), 2003–08 8

Figure 3: Forecast sales of toys and games in Germany, value ($m), 2008–13 9

Figure 4: Sales of toys and games in Germany, value break down by category ($m), 2003–08 10

Figure 5: Sales of toys and games in Germany, value break down by category (%), 2008 12

Figure 6: Forecast sales of toys and games in Germany, value break down by category ($m), 2008–13 13

Figure 7: Sales of toys and games in Germany, value break down by category (%), 2013 15

Figure 8: Toys and games, Germany, revenue split by key retail formats (%), 2008 19

Figure 9: Activity toys, Germany, revenue split by key retail formats (%), 2008 22

Figure 10: Dolls, Germany, revenue split by key retail formats (%), 2008 25

Figure 11: Games and puzzles, Germany, revenue split by key retail formats (%), 2008 28

Figure 12: Infant/pre-school, Germany, revenue split by key retail formats (%), 2008 31

Figure 13: Plush, Germany, revenue split by key retail formats (%), 2008 34

Figure 14: Ride-ons, Germany, revenue split by key retail formats (%), 2008 37

Figure 15: Other toys and games, Germany, revenue split by key retail formats (%), 2008 40

Figure 16: Toys and games, growth comparison (value $m), top five countries 43

LIST OF TABLES

Table 1: Toys and games retail market definition 6

Table 2: Sales of toys and games in Germany, value ($m), 2003–13 7

Table 3: Sales of toys and games in Germany, value ($m and €m), 2003–08 8

Table 4: Forecast sales of toys and games in Germany, value ($m and €m), 2008–13 9

Table 5: Sales of toys and games in Germany, value break down by category ($m), 2003–08 11

Table 6: Forecast sales of toys and games in Germany, value break down by category ($m), 2008–13 14

Table 7: (Part 1) Retail format definitions 16

Table 8: (Part 2) Retail format definitions 17

Table 9: (Part 3) Retail format definitions 18

Table 10: Toys and games, Germany, revenues split by key retail formats ($m), 2003–08 20

Table 11: Toys and games forecast, Germany, revenues split by key retail formats ($m), 2008–13 21

Table 12: Activity toys, Germany, revenues split by key retail formats ($m), 2003–08 23

Table 13: Activity toys forecast, Germany, revenues split by key retail formats ($m), 2008–13 24

Table 14: Dolls, Germany, revenues split by key retail formats ($m), 2003–08 26

Table 15: Dolls forecast, Germany, revenues split by key retail formats ($m), 2008–13 27

Table 16: Games and puzzles, Germany, revenues split by key retail formats ($m), 2003–08 29

Table 17: Games and puzzles forecast, Germany, revenues split by key retail formats ($m), 2008–13 30

Table 18: Infant/pre-school, Germany, revenues split by key retail formats ($m), 2003–08 32

Table 19: Infant/pre-school forecast, Germany, revenues split by key retail formats ($m), 2008–13 33

Table 20: Plush, Germany, revenues split by key retail formats ($m), 2003–08 35

Table 21: Plush forecast, Germany, revenues split by key retail formats ($m), 2008–13 36

Table 22: Ride-ons, Germany, revenues split by key retail formats ($m), 2003–08 38

Table 23: Ride-ons forecast, Germany, revenues split by key retail formats ($m), 2008–13 39

Table 24: Other toys and games, Germany, revenues split by key retail formats ($m), 2003–08 41

Table 25: Other toys and games forecast, Germany, revenues split by key retail formats ($m), 2008–13 42

Table 26: Global toys and games market split (value $m), top five countries 44

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