Showing posts with label 6th Edition. Show all posts
Showing posts with label 6th Edition. Show all posts



The U.S. market for ice cream and related frozen desserts neared $25 billion in 2009, with sales growth from previous years slowed somewhat by the recessionary economy. Manufacturers of retail frozen desserts and operators in the frozen dessert foodservice industry (which accounts for better than half of total category sales) adjusted their prices in order (or held the price line and reduced package sizes) to keep consumers screaming for ice cream instead of about how much it cost. Price controls and price-based promotions are likely to stay in effect as the economy slowly rebounds. So, too are cost-saving trends like the consolidation of companies and brands, as in the case of Hood and Brighams, and industry production and administrative facilities, as practiced most notably by Unilever.

But, as the Packaged Facts report on ice cream and other frozen desserts – including ice cream, frozen yogurt, gelato, frozen custard, water ices, non-dairy frozen desserts and frozen novelties – notes, keeping prices down will not be enough to expand sales. To do that, manufacturers and foodservice operators alike will be looking to build on the trends that have emerged over the past two years, notably a taste for tart frozen yogurt that features good-for-you probiotic bacteria that improve digestion. The Packaged Facts report suggests the likelihood of probiotics being added to other frozen desserts and includes coverage of other healthy ingredients that may soon be showing up in value-added health-oriented frozen dessert products such as prebiotics (that make probiotics more efficient), Omega-3, and added calcium. Related to the development of these value-added healthy products is the growth in the number of organic frozen desserts and the development of natural sources to replace artificial flavor and color ingredients. The report also discusses the importance to the industry of creative ingredient suppliers such as Danisco.

Another emerging trend certain to continue will be the introduction of frozen desserts with flavors targeted to the growing Hispanic population. Our report covers the potential for products with flavors that appeal to the Asian American consumers and the likelihood of their crossover to the mainstream flavor map. Also covered is the growing interest in European-style gelato as a lower fat alternative to American ice cream and the potential for regional favorites like Italian ices from the Northeast and frozen custard from the Midwest to gain national prominence.

Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition profiles national and international marketers like Unilever, Nestlé/Dreyers, Baskin-Robbins and Dairy Queen; major regionals like Blue Bell and Turkey Hill; emerging powerhouses like Cold Stone Creamery and NexCen; and players catching fire like Red Mango and Rita’s. Particular attention is given to the growing turf battles as franchisers aim to gobble up as many locations in as many markets across the country as possible, and the possible fallout from over-extension. Although focused on the U.S., the report also scans the global market with special attention to markets like China, Eastern Europe, and the Middle East where economic development has spurred a taste for American ice cream even as global marketers acquire and reinvigorate local favorites.

Report Methodology

Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition is based on primary and secondary research. Primary research included interviews with industry participants regarding product and packaging trends, marketing programs, distribution methods and technological breakthroughs; and on-site examinations of retail and foodservice venues.
Secondary research entailed data gathering from consumer and industry publications, newspapers, government reports, financial reports, company literature and corporate annual reports. The analysis of consumer demographics was derived from spring 2009 Simmons Market Research Bureau data.

What You’ll Get in This Report

Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition offers predictions about the growth of the frozen dessert market, identifies important emerging players and explores the environment in which industry trends will develop over the next few years. The report includes extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report

If your company is already doing business in the frozen dessert market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for frozen desserts, as well as projected markets and trends through 2012.

This report will help:
  • Marketing managers identify market opportunities and develop targeted promotion plans for ice cream and related frozen desserts.
  • Research and development professionals stay on top of competitor initiatives and explore demand for ice cream and related frozen desserts.
  • Advertising agencies working with frozen dessert, retail, and ingredient clients understand the product buyer to develop messages and images that compel consumers to buy ice cream and related frozen desserts.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

About Us
ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

Contact:
Ms. Sunita
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: +1-888-989-8004

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As the U.S. economy slid deeper into recession during 2009, coffee marketers and foodservice operators moved in the opposite direction, digging out of the trench of 2008 with a variety of strategies designed to capitalize on the fact that even upscale coffee is a relatively thrifty luxury that offers comfort during stressful times. Two success stories were the rebound of Starbucks on the foodservice side and the revitalization of the former P&G retail coffee portfolio by J M. Smucker. Although the era when the coffee market grew effortlessly through premiumization may have ended, such upscale trends as the shifts towards specialty coffee beverages, gourmet beans and ethical consumerism are still clearly in force. What’s more, there’s ample opportunity for companies to capitalize on such trends as the economy recovers—not by ignoring the tougher times or reversing strategy, but by crafting an image that’s both upscale and responsive to consumers’ stronger-than-ever demand for value.

Packaged Facts’ Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition offers a comprehensive look at this $47.5 billion market, examining both the retail and foodservice sides of the business as well as the growing overlap of the two. On the retail side, the report analyzes coffee sold for future brewing—beans and ground, and instant—as well as RTD coffee drinks (à la Frappuccinos), as well as coffee enthusiast’s new brewing method of choice: single-serve (pod) coffee. Positive upscaling trends that slowed during the weak economy will gradually regain the upper hand, the report predicts, resulting in increasing annual percentage sales gains lifting sales by 23% by 2014 to reach $58.3 billion. The report examines sales across the entire retail universe, using Information Resources, Inc. InfoScan Review data andSPINSscan data to extensively chart performance, market composition and marketer/brand performance for the mass-market and natural supermarket channels.

Comprehensive coverage is also devoted to the vast foodservice market for coffee, including the expansion of specialty drinks at such mass-market venues as McDonalds, Dunkin’ Donuts and, most recently, Burger King with its planned 2010 roll-out of Starbucks’ Seattle’s Best. Supplementing the market tracking and forecasting of previous editions, Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition pays special attention to trends in new product development, inclusive of valuable global perspective; details competitive opportunities, including via in-depth company profiles; explores winning marketing methods including Web-based activity; and provides detailed consumer profiling using Experian Simmons data for 2009.

About Us

ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

Contact:
Ms. Sunita
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: +1-888-989-8004

Buy Now: Market Research

Read More



The most profound trend affecting the gay and lesbian market may be the increasing acknowledgment by American society and legal institutions of marriage equality for gay men and lesbians. The expansion of same-sex marriage and other forms of civil unions over the past decade is triggering an increase in the visible numbers of gay and lesbian family households and consequently an expanding market for consumer goods and services of all kinds. The growing number of gay and lesbian parents means that a substantial number of gay and lesbian family households generate significant expenditures on children as well as on adult household members.

Moreover, survey research shows that gay and lesbian consumers are more optimistic than other consumers about future economic growth and their own personal financial condition. This basic sense of optimism prevailing among gay and lesbian consumers suggests that they are more willing than other consumers to spend on products and services in the wake of the most severe economic downturn in 70 years.

This completely new 6th edition of Packaged Facts Gay and Lesbian Market in the U.S. provides marketers with the analysis and insights they need to help them succeed in a consumer segment whose buying power is fast approaching $800 billion. The report begins with an assessment of strategic trends shaping the gay and lesbian market and identifies opportunities available to marketers interested in reaching out to gay and lesbian consumers. It continues with a detailed analysis of the social and political trends affecting the gay and lesbian market and provides a forecast of the growth of the buying power of gay and lesbian consumers through 2014. The next two chapters provide a demographic profile of the gay and lesbian population and an analysis of where gay men and lesbians live. Another chapter provides an overview of gay and lesbian consumer behavior and focuses on topics such as shopping behavior, brand loyalty and the importance of eco-friendly corporate policies on the buying decisions of gay and lesbian consumers. The report then provides a detailed look at gay and lesbian consumers in the areas of financial services, travel and pet ownership and a chapter on trends in gay media that includes an analysis of gay and lesbian usage of digital media. The report concludes with a chapter on marketing approaches to gay and lesbian consumers that includes an analysis of the impact of gay-friendly corporate policies and gay-themed advertising on the purchasing decisions of gay and lesbian consumers.

About Us
ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

Contact:
Ms. Sunita
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: +1-888-989-8004

Original Source: Gay and Lesbian Market
Buy Now: Market Research

Read More



The most profound trend affecting the gay and lesbian market may be the increasing acknowledgment by American society and legal institutions of marriage equality for gay men and lesbians. The expansion of same-sex marriage and other forms of civil unions over the past decade is triggering an increase in the visible numbers of gay and lesbian family households and consequently an expanding market for consumer goods and services of all kinds. The growing number of gay and lesbian parents means that a substantial number of gay and lesbian family households generate significant expenditures on children as well as on adult household members.

Moreover, survey research shows that gay and lesbian consumers are more optimistic than other consumers about future economic growth and their own personal financial condition. This basic sense of optimism prevailing among gay and lesbian consumers suggests that they are more willing than other consumers to spend on products and services in the wake of the most severe economic downturn in 70 years.

This completely new 6th edition of Packaged Facts Gay and Lesbian Market in the U.S. provides marketers with the analysis and insights they need to help them succeed in a consumer segment whose buying power is fast approaching $800 billion.

About Us
ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

Contact:
Ms. Sunita
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: +1-888-989-8004

Original Source: Gay and Lesbian Market
Buy Now: Market Research

Read More