Showing posts with label Europe. Show all posts
Showing posts with label Europe. Show all posts



European efforts to combat climate change, improve security of supply, drive forward innovation, and boost competitiveness over the next decade will cause the distributed generation (DG) share of Europe’s installed electricity generation capacity to grow considerably. These drivers are encapsulated in the EU’s Energy and Climate Change Package endorsed for 2020, which sets ambitious headline targets for the EU. Furthermore, the growth of DG is an integral component of an emerging vision of an efficient and highly responsive ‘European smart grid’, in which the actions of all electricity users are fully integrated, and the liberalization of the EU electricity market is pursued to a ‘user-centric’ conclusion.

According to Improgres (Improvement of the Social Optimal Outcome of Market Integration of Distributed Generation (DG) and renewable energy resources (RES) in European Electricity Markets), EU-27 electricity generation from DG/RES will rise from 490 terrawatt hours per year (TWh/yr) in 2005 to about 1,280TWh/yr in 2030. The proportionate share of electricity generated will also grow from about 15% to approximately 26% during the same timeframe.

But there are a number of barriers holding back the further spread of DG in the European market. These range from simple commercial issues, such as the fact that the power produced is not currently cost-effective compared to bulk generated electricity, to more complex regulatory reforms. As well as great political will, overcoming all these hurdles involves money. Indeed, it is estimated that Europe will need to spend €2 trillion on upgrading its grid infrastructure over the next quarter century.

Key features of this report
  • Analysis of the key drivers of Distributed Generation, as well as the major barriers to this sector.
  • Clarification of the current share of Distributed Generation in the EU-27 and how this is likely to change over the next 20 years.
  • Assessment of the latest legislation impacting the Distributed Generation market in Europe
  • Assessment of how the European Grid infrastructure is changing and what developments need to be taken in order to integrate a greater share of DG
  • Identification of the key Distributed Generation technologies that are shaping the future of the market.
Scope of this report
  • Achieve a quick and comprehensive understanding of the Distributed Generation sector in Europe
  • Realize how the European power infrastructure is changing as government’s increasingly focus on reducing carbon dioxide emissions and improving security of supply
  • Achieve a comprehensive understanding of the major barriers preventing a wide uptake of Distributed Generation and how these are being overcome
  • Identify which countries are leading the way regarding Distributed Generation and which are struggling to embrace this area
  • Identify how the legislative landscape is changing and how this will impact the Distributed Generation market over the next decade
Key Market Issues
  • Environmental concerns:- Reducing the carbon footprint and finding new and more efficient ways of delivering power are fundamental drivers behind the overall take-up of Distributed Generation. Although CO2 emissions are falling in Europe due to increasing efficiency and measures enacted as a result of the Kyoto agreement, it remains a major polluter, accounting for 16% of the world’s emissions.
  • Security of supply:- The expansion of Distributed Generation across EU markets, in conjunction with other generating options, has the potential to enhance European energy security, a political motivation of high importance in Brussels. EU states are understandably wary of an over dependence on any single external energy supplier. Russia, in particular, as Europe’s leading oil, gas and coal supplier, has triggered alarm bells in recent years after withholding energy from the Ukraine.
  • Changing infrastructure:- As the share of Distributed Generation increases this will require the rapid evolution in distribution systems from ‘passive’ networks, focusing almost exclusively on the delivery of electricity to end-users, to ‘active’ networks, incorporating many of the control functions, services and tools traditionally associated with transmission systems.
Key findings from this report
  • The rate of development for Distributed Generation varies in Europe, with Western Europe leading the drive in this sector, while Eastern Europe lags behind.
  • The EU will witness a surge in new electricity production derived from renewable sources of energy, effectively doubling from 450GWh in 2005 to 943GWh in 2030. This includes large-scale plants operated by utilities, as well as smaller facilities. It is possible that by 2030, both CHP and RES will be more important as sources of electricity generation than nuclear power.
  • Europe’s future power architecture will include ‘microgrids’, where network operators control all local loads, storage and generation, which can be separated from the transmission system in the event of an upstream failure, or ‘virtual power plants’, which electronically connect and aggregate the power from a geographically dispersed set of distributed generation plants.
  • Incentive schemes are crucial for the development of Distributed Generation and Renewable Energy, which remains for the most part uncompetitive compared to traditional energy sources.
Key questions answered
  • What are the drivers shaping and influencing the Distributed Generation market in Europe?
  • Which countries are leading the way regarding Distributed Generation?
  • Which technologies are having the most impact on the Distributed Generation market?
  • How is increasing power consumption and fears over the environmental impact of power generation increasing support for Distributed Generation at a national level?
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ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

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The developed OTC markets such as the US and UK are heavily reliant on Rx-to-OTC switching of “new generation” products as a means of generating growth. Switching also plays an important role for less-developed markets (e.g. France, Spain, Italy, Japan), though in this case they are playing “catch-up” with the more developed markets. The “Power of Switch” was brought into sharp focus in 2009 with the first ever use of the Centralized Procedure for switching products throughout the European Union. This comprehensive report provides background on market dynamics (including overall market size and therapeutic category size) for each of the core countries under analysis.

This report also examines products and categories that are likely to be switched in the future, regulatory changes that are likely to impact the OTC market, and provides growth forecasts to 2013. Included in the report are case studies for two of the most significant switches of recent years – i.e. Alli (orlistat) and Zocor (simvastatin).

Key features of this report
  • Comprehensive examination of recent trends and developments in the featured countries.
  • Market sizes and category sizes in 7 core markets.
  • Case studies of the switches of orlistat and statins.
  • Examination of regulatory changes that are likely to impact upon OTC markets in the future
Scope of this report
  • Provides a clear and concise understanding of the dynamics of the global OTC market.
  • Demonstrates how the dynamics of the OTC markets in the various countries differ widely, but also how they relate to each other.
  • Identifies and examines examples of successful switches, which can be used as a model for future switches.
  • Highlights switches that failed and examines possible causes for failure.
  • Allows marketers to plan ahead: Anticipating what switches are likely to take place in future; and take into account other regulatory changes that are likely to take place.
Key Market Issues
  • In 2008, the global pharmaceutical market grew by 4.8% to reach $773bn (MSP), while the global OTC market grew by 7.6% to reach $79.3bn (MSP). Although OTC growth in recent years has been driven by emerging markets such as China and Eastern Europe, the developed markets of North America, Western Europe and the Pacific Rim together account for over 50% of global OTC turnover.
  • Although most Rx-to-OTC switches are driven by manufacturers; governments around the world increasingly view Rx-to-OTC switching as a means of relieving pressure on overburdened health insurance systems.
  • Throughout the world, access to OTCs is increasing. In some countries, the increased access is derived mainly from pioneering switches from Rx-to-OTC; while, in others, the increased access is derived mainly from the opening up of distribution channels and from an easing of advertising restrictions.
Key findings from this report
  • In all seven featured countries, OTC market expansion is being fuelled by Rx-to-OTC switching.
  • The success of new-generation switches often relies on a collaborative care model, involving co-operation between consumers, doctors and pharmacists.
  • In the future, the collaborative care model could potentially be used as a basis for switching products for treating conditions such as asthma, hypertension, hyperglycemia and osteoporosis. There is also scope for switching products for treating conditions for which the timing of treatment is critical: for example, adrenaline injectors containing epinephrine and antivirals such as Roche’s Tamiflu (oseltamivir).

Key questions answered
  • What opinion do various stakeholders (i.e. consumers, regulators, manufacturers, healthcare professionals) have on Rx-to-OTC switches?
  • What does the future hold for the global OTC market?
  • What Rx-to-OTC switches might there be in the future?
About Us

ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

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Browse the complete Report on: Medical Devices Market in Europe 2008-2012

Browse All Infiniti Research Limited Reports at Infiniti Research Limited

Medical devices are those products that are used for medical examination, surgery or treatment of patients. These devices include surgical, diagnostic & imaging, ophthalmic, laboratory, and dental instruments. In addition, the X-ray apparatus, medical supplies (such as bandages), and disposables such as syringes, needles and catheters also come under this category.
The Medical devices market in Europe is introducing better therapies and solutions through the advancement in technology. Further, the competition in the market is leading the manufacturers to introduce new devices. The market holds tremendous potential for the devices offering minimal invasive treatment procedures, providing low cost diagnosis, monitoring and curing procedures with short recovery times.
The increased need for Medical devices in Europe can be accounted to the growth in the aging population. The population aged above 65 is these more health conscious and is attending regular health checkups. Further, with more number of people getting aware of new technologies, more information through medical diagnosis is expected.
The report by TechNavio Insights forecasts the market size of the Medical Devices Market in Europe for 2008-2012. It also discusses the market trends, drivers and challenges of the industry in the European market and profiles the key vendors in this industry.

1. Introduction
2. European Medical Device Market Size & Forecast
2.1 European Medical Device Market Segmentation

3. European Medical Devices Market Trends
4. European Medical Devices Growth Drivers
5. European Medical Devices Challenges


6. Medical Devices Vendors 
6.1 Baxter International Inc.
6.2 Boston Scientific Corporation
6.3 Johnson and Johnson
6.4 Medtronic, Inc
6.5 St. Jude Medical Inc
6.6 B. Braun Melsungen AG
6.7 GE Healthcare
6.8 Siemens Healthcare
6.9 Smith & Nephew Plc
6.10 Philips Healthcare
Other Reports in this Series

List of Exhibits 
Exhibit 2.1: European Medical Device Market Size & Forecast 2008-2012 (In $billion)
Exhibit 2.2: European Medical Device Market Segmentation -2008

About Us
ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

Contact: 
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Browse the complete Report on: Smart Energy Meters Market in Europe 2009-2013

Browse All Infiniti Research Limited Reports at Infiniti Research Limited

The Smart meter technology is designed to show the exact use of energy; allowing them to curb its use, save money, and cut carbon emissions. These meters provide a wide range of advanced features. Such features include the ability to detect service outage, unauthorized use of electricity and change the maximum amount of electricity that a customer can demand. Further, they help in remotely changing the meter's billing plan from credit to pre-paid, as well as from flat-rate to multi-tariff.
The switch from regular energy meters to Smart energy meters in Europe is to a large extent driven by the governmental rules and regulations. The first few countries that initiated the implementation of these meters on a large scale in Europe were Sweden, Netherlands, Ireland, Norway, Italy and Spain, followed by the UK and Finland. Furthermore, the nationwide projects led by publicly owned energy companies are underway in Portugal and Malta. Moreover, Sweden has achieved 100 percent penetration in the implementation of Smart energy meters.
Within Europe, liberalization of the energy market in 2007, along with the evolution of favorable regulatory frameworks, has opened up the Smart meter market. Further, the increasing electricity prices and consumer awareness are factors influencing the market growth, apart from the governmental initiatives.
The report by TechNavio Insights forecasts the size of the smart energy meters market in Europe over the period 2009-2013. Further, it discusses the key market trends, drivers and challenges of the smart energy meters market in Europe and profiles some of the key vendors of this industry.

1. Introduction
2. Smart Energy Meters in Europe Market Size & Forecast
3. Smart Energy Meters in Europe Market Trends
4. Smart Energy Meters in Europe Market Drivers
5. Smart Energy Meters Market in Europe Market Challenges


6. Smart Energy Meters Market in Europe Vendors
6.1 Echelon Corporation
6.2 Elster Group
6.3 General Electric
6.4 Itron Inc
6.5 Kamstrup A/S
Other Reports in this Series

List of Exhibits 
Exhibit 2.1: Smart Energy Meters in Europe Market Size & Forecast 2009-2013 (In $ million)

About Us
ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

Contact: 
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Browse the complete Report on: Location Based Services (LBS) Market in Europe 2008-2012

Browse All Infiniti Research Limited Reports at Infiniti Research Limited

Location Based Services (LBS) provide location-specific services to users through GPS or wireless network. LBS provide services such as navigation and mapping of points of interests, weather information, tracking field force, etc. These applications leverage the user's physical location to provide the desired information to the user.
The Location Based Services market in Europe is in its early phase of development. With a market share of 33 percent of the total world car market in 2008, the demand for navigation is driving the growth of LBS in Europe. With GALILEO (The European Global Navigation Satellite System) expected to be fully functional by 2013, a gamut of sophisticated LBS applications have been introduced in the European region.
Further, the aggressive marketing strategies adopted by the wireless network operators are driving the growth of LBS in Europe. Despite the rapid growth, certain factors like privacy issue, evolving business model and fragmented value chain need to be resolved to keep the European LBS market in the high growth trajectory.
The report by TechNavio Insights forecasts the size of the Location Based Services (LBS) Market in Europe over the period 2008-2012. Further, it discusses the key market trends, drivers and challenges of the Location Based Services Market in Europe and profiles some of the key vendors of this industry.

1. Introduction
2. Europe LBS Market Size & Forecast
3. Europe LBS Market Trends
4. Europe LBS Market Growth Drivers
5. Europe LBS Market Challenges


6. Europe LBS Vendors
6.1 AT&T
6.2 Orange
6.3 Sprint Nextel Corporation
6.4 Vodafone Group plc
Other Reports in this Series

List of Exhibits 
Exhibit 2.1: Europe LBS Market Size and Forecast 2008-2012 (In $ million)

About Us
ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

Contact: 
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‘The Future of Front-of-Pack Nutritional Labeling in Food and Drinks’ report aims to dispel some of the myths, compound some of the confusion and clarify many of the complications surrounding the issue of point of purchase labeling in the food and drink market. Taking a global perspective, the report was written in the first half of 2010 during a time of economic turbulence, political changes and regulatory transformations around the world. It is therefore as forward focused as possible, while providing insight into current, emerging and evolving influential trends and market drivers. As one nutrition labeling expert told the author during the report research, there is “never a good time to write a report like this, as so much changes so fast”. However, there is significant demand for an independent report from within the food and drink industry that provides an overview into the nutrition labeling options being considered by the regulators and major players. This report contains analysis of the influence of mandatory and voluntary labeling regulations on new product development (NPD), marketing and branding strategies, alongside an outline of consumer, manufacturer, retailer and regulator perspectives.

Every year new products are launched that make health claims. The functional food and drinks market has been one of the biggest success stories in the past decade, providing much-needed double-digit growth in the industry. However, the market is experiencing a significant drop in the huge growth that has been typical over the past decade. It is becoming an increasingly difficult market for NPD and a risky investment if the correct marketing, branding and NPD strategies are not adopted that suit the individual markets being targeted. Unilever’s soy fruit juice, AdeZ, is a prime example of a functional failure. Unilever spent €15.1m launching its first major UK brand in 12 years. It failed to even equal this investment, with €10.7m in sales before being pulled 18 months later in April 2008.

The depth and differentiation in health claims is one of the primary reasons why regulators feel the need to step in and act. There are concerns that consumers are being confused, misled and even deliberately duped by some manufacturers who make wild, bold and unfounded claims about the health benefits of their products. The regulators are calling for products to make honest health claims that are supported by sufficient, credible scientific evidence. There are also calls for a more unified system of labeling which will make it easier for consumers to make a more informed decision about which food and drink they should buy – if they are indeed looking to make the healthier choice.

Front of pack labeling (FOP) is the primary focus for regulators and forms the main part of the discussion in this report. The objective of this report is to provide some clarity in the nutritional labeling debate and assist manufacturers in their quest to make the right (and least costly) decision for their brand portfolio for the long term.

Key features of this report
  • This report considers the four primary groups within the food and drink industry that are both influencing – and being influenced – by existing, emerging and potential mandatory and voluntary nutrition labeling rules, regulations and policies. These are: consumers, manufacturers, retailers and foodservice.
  • The major happenings in terms of mandatory and voluntary FOP labeling are examined. , The best-practice strategies that have already been implemented in countries such as Canada and Sweden (as well as the lessons they are learning and currently adapting to) are highlighted alongside the different schemes that are being considered by countries such as the UK and US, and preferred schemes in Ireland.
  • The latest news from the European Nutrition & Health Claims Regulation is included in chapter 3, complemented by analysis of its impact on the 27 EU Member States and the rest of the world. This forms part of the regulatory audit and also includes a timeline 2008-2010 of EFSA opinions and workings, which puts the regulation and the intricacy of its development in perspective.
  • Consumer research studies are analyzed in conjunction to get an appreciation for consumer interest, awareness, demands, usage and consumption habits in relation to nutrition labeling.
  • A regulatory audit has been conducted to compare labeling schemes and considerations under proposal in a number of different countries around the world including the UK, US, Sweden, Norway, Denmark, Australia, New Zealand, Ireland and Canada.
  • Functional food and drink market value forecasts put the nutrition and health labeling issue in context. New product launches are considered alongside health claims such as bone health and gut health to assess the impact of the labeling debate on innovation.
  • Top 10 claims in food and drink NPD in 2009 are analyzed from the perspective of which claims are most prevalent.
Key benefits from reading this report
  • Understand the current debate surrounding nutrition labeling, health and nutrition claims, FOP versus BOP, voluntary versus mandatory regulation and everything in between!
  • from a global perspective
  • on a country/regional basis
  • Help with your decision about whether to adopt a particular FOP nutrition labeling scheme now … or wait.
  • The impact your decision regarding FOP nutrition labeling will have on market innovation, your company’s reputation and CSR, the food and drink industry, consumers, retailers and regulators.
  • Understand which FOP nutrition labeling schemes are most likely to succeed, which are already being used and which are being deliberated.
  • Assess the impact of voluntary industry-led action through analysis of current and previous schemes (such as GDAs in Ireland and the Smart Choice Program in the US: two very different stories with the first succeeding well and the latter being pulled by the US FDA).
Key findings of this report

Sweden’s Keyhole FOP labeling system is frequently cited as a best-practice example that has stood the test of time in the global debate. First established in Sweden in 1989, it became accepted as a Nordic label for healthier food and drink in Denmark, Sweden and Norway on June 17, 2009.

The US is the biggest functional food and drink market in the world by value. By 2012, it is estimated that it will reach US$36.7bn with strong annual growth forecast from 2007.

According to the European Consumers’ Association, BEUC, independent research shows that a system of color-coding on the front of packs of processed food packaging which concisely displays whether the key nutrients of fat, saturated fats, sugars and salt – are high, medium or low with red, amber and green ‘traffic lights’, is best understood by consumers.

Many consumers are brand loyal and will scrutinize the labels of new products to determine if trial is necessary, according to aTate & Lyle study.

According to the FDA, More than half (54 percent) of consumers in the United States often read the food label when buying a product for the first time, which is a 10 percent increase from 2002. These consumers are also increasingly aware of the link between diet and heart disease.

P41 A Dutch study concludes that consumers consider interventions consisting of a larger variety of available portion sizes, pricing strategies and serving-size labeling as most acceptable. Ultimately, the study shows that people want choice and if they want to have a large meal, they should be able to do so.

According to Healthy Dining, a US group of restaurant-industry nutrition specialists, the process of obtaining accurate nutrition information for a full menu can cost from US$5,000 to more than U$35,000 depending on the number of menu items, number of fried items, and the complexity of the menu.

P55 Across six product categories, 16.8 percent of shoppers looked for nutrition information on the label, with the nutrition grid (table or list), GDA labels and the ingredients list as the main sources consulted. Women have a higher probability of looking for nutrition information and lower social grades having a lower probability.

Key questions answered by this report
  • What are the main FOP nutrition labeling schemes being considered around the world?
  • When will EFSA conclude its current work on health claims and when will it all be finalised and enforced?
  • Is FOP nutrition labeling an issue being debated outside of the UK and US?
  • What are the benefits of FOP nutrition labels?
  • What are the problems with FOP nutrition labels?
  • Are there alternatives to FOP nutrition schemes?
  • What should we be doing now ahead of mandatory regulation from Europe and/or our domestic market?
About Us

ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

(Due to the length of these URLs, it may be necessary to copy and paste the hyperlinks into your Internet browser’s URL address field. Remove the space if one exists.)

Contact:
Ms. Sunita
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: +1-888-989-8004

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Dallas, TX: ReportsandReports announce DIY and Home Improvement Retail in Europe: Market Size, Retailer Strategies and Competitor Performance Market Research Report in its Store.

Browse complete Home Improvement Retail Market Report

Across the continent housing markets have been in decline over the last couple of years and credit has become very hard to obtain. Partly as a result, DIY expenditure across the EU has tumbled 4.5% in 2009. The result is a DIY and home improvement sector which is back at 2004 levels of expenditure. However, many trends on the horizon provide great opportunities for retailers and sector recovery.

Scope

  • Key DIY retail statistics for the EU27 covering 2004-2009 including sector expenditure, specialist sales, stores and retail space data.
  • Insight into the five core EU markets including the leading players within them, major developments and the outlook for the sector.
  • Assessment of strategic issues and recommended responses, such as channel diversification, private label development and capitalising on the green trend.
  • Dedicated chapters on Kingfisher, Groupe Adeo, OBI, Praktiker and Bauhaus, detailing key operational metrics and strategic developments.

Highlights

In the majority of EU countries, expenditure on DIY products fell back in 2009. While Austria, Poland and Belgium were the most resilient, the markets in CEE and the southern European countries saw the sharpest declines, with Spain and the Baltics suffering from falls in expenditure in excess of 14%.

Climate change has taken on a hugely significant role in all governmental policies. DIY retailers are in a perfect position to capitalise on the growing trend for going green with many implementing new sustainable initiatives. For example, Groupe Adeo has launched its Kbane banner dedicated to green products and services for the home.

With a value in excess of Euro 37 billion, Germany remains by far the largest market by DIY expenditure and benefitted from a comparatively resilient 2009 with a nominal 1.2% fall. It is host to three of the largest DIY retailers in Europe, OBI, Praktiker and Bauhaus, which all continue to expand aggressively across the CEE region.

Reasons to Purchase

  • Make informed investment decisions by understanding the size of EU DIY and home improvement sector and the activities of competitors within it.
  • Achieve revenue growth by identifying the most successful home improvement product areas and consumer trends driving sales growth.
  • Develop innovative strategies to enhance your retail proposition in areas such as in-store services, sustainable product development and e-retail.

Table Of Contents

Summary

Executive Summary

Europe’s economy is emerging from the aftermath of a brutal recession

Naturally, the DIY market was in no position to escape this malaise

Hard DIY is suffering, while the homing trend and gardening are offering some respite

Despite the significant headwinds, DIY retailers continued to expand their store estates

2010 should be a better year for the sector and the whole industry

What to do now – private label provides an opportunity to improve margins

A flexible supply chain would help retailers sell the right products at the right time

Online is growing right through the recession; the next step is applications

Environmental targets and trends are presenting numerous growth opportunities

DIY Market Structure

The European DIY market is in its second year of decline

Specialist sales are following the downward trend

Specialists’ selling space is showing a much slower pace of contraction

Sales densities are also continuing to fall

Store numbers are continuing to show long-term decline

The DIY Market in France

The French market is down by 3.0% for the first time in 15 years

Recent key developments – major players are growing sales through store openings

In March 2010 Bricorama reported growth, mainly driven by new space

Q4 sales at Kingfisher were down

In February 2010, Mr Bricolage reported stagnating sales

In October 2009, Mr Bricolage acquired Le Club-les Briconauts in France

Shares of DIY retailers in France – Leroy Merlin is the dominant DIY retailer

Leroy Merlin France now has an annual turnover of more than €4.5bn

Kingfisher France saw a reversal of fortunes for its two fascias

Outlook for DIY retailing in France – poor consumer spend will restrict organic growth

The French DIY market’s fortunes will be sharply influenced by the macroeconomic picture in the country

Unemployment is too high, the housing market is weak, and overall consumer confidence is down

There is no easy alternative into growth, as opening new DIY sheds remains difficult

The outlook for trade specialists remains grim in the short term

More consolidation is on the cards, especially from smaller operators

The DIY Market in Germany

The German market has enjoyed a good year despite the crisis

A greater focus on smaller ticket items would work well

Gardening is growing strongly

Consumers are saving energy through renovation

Recent key developments – performance was mixed among the key players

In March 2010, Praktiker announced its results for 2009, showing a decline of 6.2% to €3.7bn

Also in March, Hornbach announced that it continued to grow through the recession

Shares of DIY retailers in Germany – the main players continue to invest in expansion

OBI remains the market leader in Germany

The challenge from Praktiker is faltering-for now

Bauhaus’ store proposition is ideally suited to tradesmen

Outlook for DIY retailing in Germany – although 2010 will be weak, the future is promising

Macroeconomic recovery is on shaky ground, but the DIY outlook appears to be relatively benign

Short timing has kept unemployment on an even keel

The savings rate is high, the residential market is down, and confidence recovery is on shaky ground

The DIY market got off to a slow start to 2010

Sales densities are under pressure

Environment stimulus is promising for future growth

The DIY Market in Italy

The crisis has caused a standstill in the Italian market

Recent key developments – Groupe Adeo is making gains in the market

In April 2010, Leroy Merlin reported double digit growth

In May 2009, the second Bricoman store opened in Italy

Shares of DIY retailers in Italy – Groupe Adeo dominates the market

Outlook for DIY retailing in Italy – expenditure is being hampered by entry of discounters

Italy’s economy is on shaky ground

Disposable income is falling, unemployment is getting worse, and savings are down

House prices are coming under pressure

A rise in discounting is posing a threat to DIY specialists

Developing an upmarket positioning will help DIY retailers to boost sales

Offering a good service will also contribute to increasing sales per store

The DIY Market in Spain

The DIY market is collapsing as the recession is taking hold

Recent key developments – value DIY players are expanding in the market

In March 2010, El Corte Inglés announced its intentions to accelerate the roll out of Bricor

In March 2009, Leroy Merlin reported a sales decline for 2008, a portent of things to come for Spanish DIY

Brico Depot is seeing signs of improvement

DIY groups are laying out their expansion plans

Leroy Merlin is seeing long-term potential in Spain, and is planning further expansion

Shares of DIY retailers in Spain – new entrants are gaining share

Outlook for DIY retailing in Spain – the economic climate remains gloomy

Spain is still in recession, but inflation is slowly rising

A rise in VAT is imminent and unemployment remains exceptionally high

The property market has tanked

Relying on a booming housing market is a thing of the past for DIY retailers

The DIY Market in the UK

The UK market is suffering a brutal decline

UK DIY is being saved by gardening

DIY retailers are benefiting from the difficulties faced by furniture specialists

Competition is intensifying

This is being heightened as grocers and general merchandisers gain market share

Recent key developments – the main players have reported positive results

In March 2010, Kingfisher reported positive results, but warned of tough times ahead

In 2009, Home Retail Group announced that Argos and Homebase increased total sales

In August 2009, Focus secured the backing of creditors for its proposed company voluntary arrangement

Shares of DIY retailers in the UK – B&Q commands over a quarter of the market

Outlook for DIY retailing in the UK – value and green issues will take greater precedence

DIY demand is unlikely to rebound in the short term

The Big Four are responding to a changed consumer mindset

DIY will remain price competitive and value driven, but will gain some impetus from the eco theme

Strategic Issues

The downturn has resulted in a changed retail landscape for the DIY sector

Housing market growth across the EU has slowed to a crawl and in some cases started to retrench

Most DIY specialists are reacting well to the changed consumer

Energy efficiency will have a major impact on the future development of the European DIY market

The online channel has clearly outperformed for retailing all the way through the recession

The housing market is going south, the first synchronised fall in the EU

The solution is to focus on smaller projects…

and on gardens, as barbecue sales growth continues across most EU markets

Energy efficiency and carbon footprint reduction are other growth drivers

Depending on incentives, solar panels could achieve mass take-off in UK

Consumers are demanding green products and services

Europe’s largest DIY players have already begun to incorporate the green agenda into their offers

B&Q is pledging a carbon emissions cut in 2010

B&Q still needs to give its One Planet Home range greater focus

Groupe Adeo has developed its Kbane banner

Rautakesko, Hornbach and Bauhaus all offer guidance on saving energy in the home

Online, from click and collect to apps, has been outperforming

B&Q has developed an online proposition…

and has also rolled out a reserve and collect service

Homebase has also rolled out reserve and collect…

and is developing online marketing campaigns

Praktiker aims to become a multichannel retailer

Apps present the next step in the internet evolution

Kingfisher

Retailer summary – Kingfisher is the world’s third largest DIY retailer

Europe’s biggest DIY retailer has a strong presence in UK and France

Recent key events – Kingfisher is focusing on strengthening its existing store networks

Kingfisher has exited Italy

Showrooms have become a key feature for B&Q

B&Q is targeting trade customers through new TradePoint store-in-stores

Kingfisher has launched an Eco Shop

Staff can gain a green qualification from B&Q

Eco brands are being increasingly promoted in-store

Castorama has developed an iPhone app

The inner-city store format on the Continent is now being launched in the UK

Financials – strong growth is continuing, despite the crisis

Stores – growth in emerging markets is picking up

Outlook – multichannel and improved customer service will help to maintain sales growth

Kingfisher is focusing on becoming more of a specialist in the DIY field

Multichannel is becoming a greater focus for Kingfisher

Groupe Adeo

Retailer summary – Leroy Merlin is the core fascia of Europe’s second largest DIY retailer

Groupe Adeo operates eight DIY and homeware store brands

The retailer offers a range of services in its stores

Recent key events – the Leroy Merlin concept continues to be diversified

New Leroy Merlin eco store formats have been launched in France and Spain

Leroy Merlin stores are being downsized

In-store services have been improved in Leroy Merlin’s stores in Italy

Leroy Merlin has launched its own blog

Groupe Adeo has acquired Kingfisher’s store estate in Italy

Financials – the group is maintaining double-digit sales growth

Stores – continued expansion has taken place across all markets

Outlook – Groupe Adeo will continue to diversify away from its core DIY categories

Homewares and decorative products will become an increasingly prominent category

Continued format and product diversification is key to Group Adeo’s growth

OBI (Tengelmann)

Retailer summary – OBI is Germany’s leading DIY retailer

OBI is expanding rapidly in the CEE

OBI stores take the form of large out-of-town warehouses

OBI is a hard DIY retailer focusing on renovation and home maintenance products

Services on offer at OBI include floor fitting and tool rental services

Recent key events – OBI is driving spend by enhancing in-store products and services

180 ATMs have been installed in OBI stores in Germany

OBI is no longer expanding into Greece

OBI’s gardening assortment is being expanded across Germany

Financials – OBI’s stores in CEE outperformed its domestic network

Stores – Romania and Ukraine are the newest markets for OBI

Outlook – OBI will benefit from targeting growth markets, but mustn’t forget its core market

OBI is continuing to target growth markets

OBI’s hard DIY focus in Germany is resulting in weak sales growth

Praktiker

Retailer summary – Praktiker holds an 8.5% share of the DIY market in Germany

Praktiker positions itself in both the value and high-end price segment

Praktiker operates from two store formats

Private label will account for 30.0% of sales in 2010

Praktiker is gearing itself toward an EDLP proposition

Max Bahr’s higher prices are justified by a variety of specialist DIY services

Praktiker hopes to become a multichannel retailer

Recent key events – online and private label are being further developed abroad

Praktiker entered Albania in 2009

Private label ranges are being expanded outside of Germany

Loyalty cards are being enhanced at both Praktiker and Max Bahr

Praktiker is trialling online in Hungary

Max Bahr is extending its partnership with Küche&Co

Financials – the Max Bahr store format is outperforming Praktiker

Stores – store expansion is continuing despite the poor financial performance

Outlook – Praktiker will continue to enhance its existing store network

Store consolidation has become the name of the game

Bauhaus

Retailer summary – Bauhaus is Germany’s third largest DIY retailer

Bauhaus is mainly present in Germany, but is growing strongly in Scandinavia

Bauhaus operates from a large store format

In-store products are very much geared toward the hard DIYer

Gardening centres and drive-in arenas are being extended to more Bauhaus stores in Germany

Recent key events – Bauhaus is continuing its store and network expansion

Bauhaus entered Estonia in April 2010

A new large format store has opened in Kalk, Germany

Financials – sales have been squeezed by strong price competition in Germany

Stores – 60% of Bauhaus’ store network is situated in Germany

Outlook – Scandinavia will make increasingly larger contributions to total revenues

Scandinavia will become a core region for the retailer

Appendix

Definitions

Abbreviations

Methodology

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