Showing posts with label Food and Drinks. Show all posts
Showing posts with label Food and Drinks. Show all posts

ReportsandReports - Emerging Food and Drinks Markets in Asia-Pacific: Fast growth and maturing countries and product markets



Across Asia, population and economic growth is driving considerable change as many country markets mature, an emergent middle class continues to grow and rapid urbanization has taken place.
The report provides a scorecard that measures the most promising markets. Some of the top-rated countries are then explored in more depth, providing insight into the opportunities and risks in their food and drinks markets. ‘Emerging Food and Drinks Markets in Asia Pacific’ is a new management report published by Business Insights that assesses Asia Pacific across 7 food and drinks metrics, including market size, market growth, per capita spend, population, market intensity, commercial infrastructure and social structures. Each market is rated for each individual metric and an overall score produced to allow a final ranking. Key countries are examined in depth to assess the risks and opportunities in their food and drinks markets.

This analysis has enabled Business Insights to analyse market attractiveness and maturity of 7 countries, in order to identity future growth opportunities and risks for food and drinks manufacturers.

Key Features
  • Gathers and analyzes the most recent data relating to 14 emerging food and drinks markets across 7 different metrics.
  • Uses market value data to analyse market size, growth and per capita spend on food and drinks in each country.
  • Analyses emerging markets in an overall scorecard, arriving at a list of the most attractive emerging food and drinks markets. Uses population, GNI, GDP and other indicators to come to the overall ranking in the scorecard.
  • Explores the top five ranked countries in depth, including regional and country-specific market drivers and key trends within the country’s food and drinks market.
  • Examines the market value and growth of the dairy, soft drinks, savory snacks and bakery and cereals markets in each of the top five ranked countries in order to pinpoint key opportunities for manufacturers in each category.
  • Identifies key trends in each market, indicating levels of innovation and NPD opportunities for food and drinks manufacturers that are in or want to enter that country.
Key findings
  • Asia-Pacific is experiencing wide scale demographic changes and unprecedented levels of urbanization. The region largely suffers from low per capita expenditure with many countries suffering wide scale poverty.
  • Regulatory rules tightened during the recession protect domestic producers and limit potential of new players who do not secure affiliations with local companies.
  • Much of Asia-Pacific is characterized by a relatively young age profiles (Japan is the main exception). Younger consumers bring many demands but are receptive to new products and marketing, and will challenge traditions more readily.
  • Penetration of new technologies is picking up in Asia-Pacific but remains behind the western world.
  • Future market growth is expected to marginally trail that of current levels although by category it is a more positive picture.
  • Per capita expenditure growth is mixed throughout the region with pockets of strong growth expected (India, China, and Vietnam) but also areas of slower growth (Japan, New Zealand and Australia).
Key questions answered by this report
  • What are the most attractive emerging food and drinks markets in Asia Pacific?
  • What are the key market drivers in the most attractive emerging and mature food and drinks markets in Asia Pacific?
  • Which food and drinks categories are most attractive in Asia Pacific?
  • Which trends are most apparent in the most attractive emerging food and drinks markets in Asia Pacific?
  • Which of the 14 countries present the most opportunity / risk for food and drinks manufacturers?
  • How are leading players in the Asia Pacific, driving growth and innovation in their particular categories?
  • What 7 metrics have been used in our analysis?
  • Which countries in Asia Pacific are the most attractive but present the most risk?
  • Which countries in Asia Pacific are least attractive, but present little risk?
About Us

ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

Contact:
Ms. Sunita
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: +1-888-989-8004

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ReportsandReports - Future R&D Strategies in Food & Drinks: Evolution from orthodox approaches to open innovation models



R&D is a key driver of sales growth in the CPG industry, but returns from investments in R&D and innovation have been falling. This has led to further cuts to R&D budgets, making breakthrough innovations (which typically have higher returns than incremental innovations) even less likely, leading to lower returns still.

This downward spiral in R&D investment is not the only problem. A rigid adherence to orthodox approaches towards innovation, which once served the industry well, are now holding back innovation as they lead to large numbers of undifferentiated innovations hitting the shelves of retailers.
However, major changes are afoot. The advent of open innovation seems to offer a magic bullet solution; it can both improve innovation and simultaneously reduce costs. Certainly the larger, global, players have been quickest of the mark in adopting open innovation approaches, and smaller companies risk being left behind. But open innovation itself is only part of the puzzle – it needs to fit in with a coherent set of innovation strategies and approaches in order for it to work in the long term.
The multitude of approaches available also makes deciding upon innovation strategy (and surprisingly this basic step is often not given enough attention) , approaches and processes increasingly difficult. This report examines what the latest strategies and approaches are, what is required in order to execute them effectively and crucially assesses the areas where companies need to tailor approaches to fit their own company’s needs and drive future success.

Key features of this report
  • Review and assessment of the strategic innovation options that CPG companies should examine. Crucially, this analysis also covers the need to develop a coherent innovation strategy across categories and platforms and for alignment with overall corporate strategy.
  • Failings with current CPG innovation approaches and how these are holding back innovation are examined.
  • The various types of innovation approaches and the keys to unlocking their potential are analysed.
  • Analysis of open innovation and its potential benefits for the CPG industry is provided. Crucially the steps required in order to effectively approach open innovation are covered.
  • A framework for managing innovation pipelines is developed which allows it to be seen if an innovation portfolio contains enough of the right types of innovations in the pipeline in order to secure a flow of innovative products in not just the short-term, but also the medium and long-term.
Scope of this report
  • Evaluate all the strategic options available to a CPG company in order to start the processes of deciding upon how to update innovation strategy to lay the basis for future growth.
  • Understand the crucial actions and approaches required in order to execute strategic decisions effectively – from updating corporate cultures and skills sets to establishing more effective innovation processes.
  • Identify flaws in current innovation practices and understand why these are holding back product innovation. Use this to be able to select only the best, most useful practices for use in the future.
Key Market Issues
  • Innovation budgets are under pressure as a result of current innovation approaches resulting in lower returns than before. Companies need to innovate to maintain their sales, but new approaches are required in order to achieve the gains sought.
  • Opening up innovation teams and practices to people external to the company (open innovation) is a hot new topic. Yet most firms are only in the early stages of their open innovation programs and need help in optimizing their approaches.
  • Many companies can improve their innovation practices and approaches by incorporating, where appropriate, best practices found in other firms. Yet to do this effectively they must first analyze exactly what their overall innovation strategies are and how these fit with overall corporate strategy.
Key findings from this report
  • Orthodox approaches to innovation in CPG companies are leading to most new launches being incremental innovations which are poorly differentiated from other products in the market.
  • The CPG industry invests relatively little (as a percentage of sales) in R&D compared to many other industries. This is despite breakthrough innovations (which typically require greater levels of investment than incremental innovations) offering higher returns.
  • Breakthrough innovations accounted for just 1.5% of all product launches over the last three years.
  • A changing innovation environment is creating many challenges to innovation. One major change is the incoming Health Claims Regulation in Europe which will both increase the cost of healthy product innovation and challenge current innovation practices.
Key questions answered
  • What are the latest strategies in product innovation and which are likely to offer the best returns for my company in the future?
  • What are the pitfalls to avoid when making use of open innovation? What are the best practice approaches to emulate in order to maximize the chance of success?
  • What are the flaws in current R&D practices and how should they be addressed?
  • How can I manage my overall product development pipelines strategically in order to ensure that innovation activity is optimal for my company?
  • What are the latest best practice approaches towards innovation in the CPG industry and which should I seek to apply to my business?
About Us

ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

Contact:
Ms. Sunita
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: +1-888-989-8004

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ReportsandReports - The Top 10 Food and Drinks Ingredients Companies: Emerging R&D strategies, geographic expansion, portfolio alignment and SWOT analyses



This report profiles the major players in the global food and drinks ingredients industry and the issues affecting their performance. Typically, two sets of material inputs go into the food and drinks manufacturing process: the first set consists of base commodities such as milk, sugar, food grains, vegetables and fruits; the second set consists of ingredients such as preservatives, emulsifiers, seasonings, and flavor enhancers. This report focuses on the engineered or derived ingredients added to products to improve taste, texture or appearance, or add functionality.

This report analyzes the global food and drinks ingredients industry in terms of market size (based on value), key drivers and resistors, industry trends, and competitive positioning of the major players. It includes profiles of the major companies in the industry and also involves a brief write-up on other key players. These were assessed on the following parameters:
  • each company’s financial performance in the global food and drinks ingredients industry;
  • each company’s growth strategies and major acquisitions and divestments in this industry;
  • key partnerships and alliances formed by these companies;
  • business-related strengths and weaknesses of these companies, and insights into the opportunities and threats facing the ingredients companies.
Key features of this report
  • Market dynamics of the global food and drinks ingredients companies during the period 2008–13.
  • Key market drivers and resistors.
  • Trends of the global food and drinks ingredients market.
  • Identification of the major players in the global food and drinks ingredients market.
  • Performance of the major food and drinks ingredients companies during 2004–08.
Scope of this report
  • Learn from the strategies of the top 10 food and drinks ingredients companies to target future growth markets effectively, avoid their mistakes, replicate their successes and learn of the threats they face.
  • Benchmark your performance against the leading food and drinks ingredients companies by comprehending their strategies.
  • Understand the major issues affecting the global food and drinks ingredients market.
  • Predict the key growth areas in the global food and drinks ingredients market arising from the change in customer’s preferences and global recession.
Key Market Issues
  • Increase in regulatory compliances: Stringent regulatory developments require health claims to be backed-up with sufficient evidence that will increase the cost of innovation and may restrict the scope of new product development.
  • Climatic and social impact on food and drinks industry: The rise in input costs due to climate change and issues such as ethical procurement of cocoa from Ghana puts pressure on margins and the viability of such ingredients.
  • Aging population: Low population growth rates and rapidly aging population in developed markets such as Japan is pressurizing food and drinks companies to direct their resources towards development of health-oriented ingredients.
  • Rising health concerns such as obesity: Obesity has emerged as a serious public health challenge, particularly in developed regions such as the US and Europe, and food and drinks companies need to increase their focus on ingredients that facilitates weight management.
Key findings from this report
  • The global market for food and drinks ingredients was valued at approximately $37bn in 2008. The value of global food and drinks ingredients market is expected to grow at a CAGR of 2.8% during 2008–13 to reach $42bn in 2013.
  • Cargill, Kerry Group, CSM and Archer Daniels Midland are among the leading players of the global food and drinks ingredients market.
  • Increasing health awareness and the concerns of an aging population will promote consumption of fortified products and shift investments towards the development of new ingredients with health benefits for consumers.
  • Mounting pressure from governments and regulators to address food related health problems has opened up considerable opportunities for food and beverages companies. Most companies are seeking to address weight management issues by making healthier products such as fat and sugar replacers, and natural sweeteners.
Key questions answered

1. What was the market size of the global food and drinks ingredients market by value in 2008?
2. What was and will be the market size of the global food and drinks ingredients industry during 2008–13?
3. What are the trends in the global food and drinks ingredients industry?
4. Who are the major players in the market?
5. What are the growth strategies of the top 10 players in global food and drinks ingredients market?
6. What are the strengths of the major players in the global food and drinks ingredients industry?
7. What are the weaknesses of the top 10 players?

About Us

ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

Contact:
Ms. Sunita
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: +1-888-989-8004

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ReportsandReports - Probiotics Success Strategies in Food and Drinks: Novel applications, future R&D and consumer engagement



Probiotics have been a functional component of health foods for almost 100 years, although no legal definition exists for the term probiotic. Probiotics are tiny microorganisms which confer a series of innate health benefits to the host, and have numerous applications in both food and drugs.

The application of probiotics has extended to a wide range of delivery formats in food and drinks, and they are marketed on multiple health enhancing platforms. As the level of science increases behind the use of foods offering health benefits, consumers will increasingly search out new products promising additional advantages beyond taste and convenience.

Key features of this report
  • Analysis of the emerging roles that  probiotics are playing in health and disease and examples of their first commercial applications in the functional foods and drinks market.
  • Insights into the current marketing and formulation strategies of the leading probiotic products and brands  which are setting the pace for marketing the benefits of probiotics.
  • Review of legislation and litigations currently impacting the marketing of probiotic based foods and beverages within the EU and USA.
  • A breakdown of the growth of the probiotic based food and drinks in the USA, EU and Japan and the forecasted growth within specific EU countries. Per captia growth and current sales revenues are assessed including the share of products launched within specific food categories i.e. dairy versus snacks.
Scope of this report
  • A comprehensive review of the scientific basis of probiotics as health enhancing foods including their specific roles in immune, skin, and nutrient absorption. The latest emerging research covering allergies, chronic fatigue, depression, obesity and urinary tract infections are also presented. Current scientific controversies over issues of efficacy and strain to stability and health effects are also noted.
  • The regulatory environment for probiotics has been the most active since its inception over the past four years. This report provides key insights into the current litigation and legislation impacting the sale and marketing of probiotics in the EU and USA.
  • A condensed summation of the most influential events effecting the sale and growth probiotics, their current growth rate (to 2013) and market value are delivered in an easy to comprehend format.
Key Market Issues
  • The impact of EU health claims regulation: For manufacturers willing to invest a significant portion of their R&D budget into the health claims assessment process within the EU, success will offer significant competitive advantage given the number of rejected claims so far.
  • The cultural difference in probiotic acceptance  After only two years on the market, Kraft’s attempt to extend the US probiotic market was unsuccessful. Although Kraft’s expertise lies in formulation and distribution; it overlooked some key success factors for the functional food category. Danone was able to capitalize on the US market and avoided making mistakes.
  • Difference in marketing strategies: Yakult has been successful for many reasons including its focus on one health message, its long-term investment in functional drinks, and specifically it’s direct-to-consumer approach to selling. In comparison Danone’s Actimel was differentiated on taste and has increased its awareness with consumers at a time when they are looking for choice within the probiotics market.
  • Emerging trends in the probiotic market: Consumers often have personal and defined health goals.  Food and drinks manufacturers will need to provide unique product differentiation in order to gain loyalty from them and stand out from competitors. The use of probiotics offers this opportunity due to their unique impact on specific health areas such as immunity, allergies and  skin health.
Key findings from this report
  • The market for probiotics has grown rapidly from a relatively small base and continues to grow 8.9%  (CAGR 03-08) to $11.3bn. Although slowing slightly, growth is expected to remain strong through 2013  at 6.2% (CAGR) when the market for probiotics is expected to be worth $15.3bn globally.
  • Of all EU countries, Italy dominates the market and with growth exceeding 7% (CAGR 08-13), its value will reach $489mn by 2013.
  • The US probiotics market has grown 8.7% over the past 5 years (CAGR 03-08) to $5 bn, and is expected at to grow at 5% through to 2013 to a value of $6.4 bn.
  • Japan is the largest market, based on per capita spend ($20.3 in 2008). Japan’s growth is set to continue at a growth rate of 6.7% (CAGR 08-13) resulting in an average spend per capita of $28.1. Japan’s spend per capita is almost four and half times that of the US.
Key questions answered
  • What are the latest applications for human health for probiotics, which products are already capitalising on these application?
  • Is the use of technology that aids in the survival and storage of probiotics worth the costs, or are dead bacteria just as beneficial to health?
  • What 3 probiotic products/brands have been damaged by litigation and regulation in the US since 2009?
  • Of all probiotics markets, which ones have helped shape the market through both success and failure? What lessons are to be learned from 11 of the most innovative products in the probiotic category?
  • Which European country is the fastest growing probiotic market and set to dominate until 2013?
  • Which major countries will continue to grow and which will slow down over the next 4 years?
About Us

ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

(Due to the length of these URLs, it may be necessary to copy and paste the hyperlinks into your Internet browser’s URL address field. Remove the space if one exists.)

Contact:
Ms. Sunita
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ReportsandReports - The Future of Nutrition Labeling for Food and Drinks in Europe: Evolving consumer needs, manufacturer and retailer strategies and market opportunities



‘The Future of Front-of-Pack Nutritional Labeling in Food and Drinks’ report aims to dispel some of the myths, compound some of the confusion and clarify many of the complications surrounding the issue of point of purchase labeling in the food and drink market. Taking a global perspective, the report was written in the first half of 2010 during a time of economic turbulence, political changes and regulatory transformations around the world. It is therefore as forward focused as possible, while providing insight into current, emerging and evolving influential trends and market drivers. As one nutrition labeling expert told the author during the report research, there is “never a good time to write a report like this, as so much changes so fast”. However, there is significant demand for an independent report from within the food and drink industry that provides an overview into the nutrition labeling options being considered by the regulators and major players. This report contains analysis of the influence of mandatory and voluntary labeling regulations on new product development (NPD), marketing and branding strategies, alongside an outline of consumer, manufacturer, retailer and regulator perspectives.

Every year new products are launched that make health claims. The functional food and drinks market has been one of the biggest success stories in the past decade, providing much-needed double-digit growth in the industry. However, the market is experiencing a significant drop in the huge growth that has been typical over the past decade. It is becoming an increasingly difficult market for NPD and a risky investment if the correct marketing, branding and NPD strategies are not adopted that suit the individual markets being targeted. Unilever’s soy fruit juice, AdeZ, is a prime example of a functional failure. Unilever spent €15.1m launching its first major UK brand in 12 years. It failed to even equal this investment, with €10.7m in sales before being pulled 18 months later in April 2008.

The depth and differentiation in health claims is one of the primary reasons why regulators feel the need to step in and act. There are concerns that consumers are being confused, misled and even deliberately duped by some manufacturers who make wild, bold and unfounded claims about the health benefits of their products. The regulators are calling for products to make honest health claims that are supported by sufficient, credible scientific evidence. There are also calls for a more unified system of labeling which will make it easier for consumers to make a more informed decision about which food and drink they should buy – if they are indeed looking to make the healthier choice.

Front of pack labeling (FOP) is the primary focus for regulators and forms the main part of the discussion in this report. The objective of this report is to provide some clarity in the nutritional labeling debate and assist manufacturers in their quest to make the right (and least costly) decision for their brand portfolio for the long term.

Key features of this report
  • This report considers the four primary groups within the food and drink industry that are both influencing – and being influenced – by existing, emerging and potential mandatory and voluntary nutrition labeling rules, regulations and policies. These are: consumers, manufacturers, retailers and foodservice.
  • The major happenings in terms of mandatory and voluntary FOP labeling are examined. , The best-practice strategies that have already been implemented in countries such as Canada and Sweden (as well as the lessons they are learning and currently adapting to) are highlighted alongside the different schemes that are being considered by countries such as the UK and US, and preferred schemes in Ireland.
  • The latest news from the European Nutrition & Health Claims Regulation is included in chapter 3, complemented by analysis of its impact on the 27 EU Member States and the rest of the world. This forms part of the regulatory audit and also includes a timeline 2008-2010 of EFSA opinions and workings, which puts the regulation and the intricacy of its development in perspective.
  • Consumer research studies are analyzed in conjunction to get an appreciation for consumer interest, awareness, demands, usage and consumption habits in relation to nutrition labeling.
  • A regulatory audit has been conducted to compare labeling schemes and considerations under proposal in a number of different countries around the world including the UK, US, Sweden, Norway, Denmark, Australia, New Zealand, Ireland and Canada.
  • Functional food and drink market value forecasts put the nutrition and health labeling issue in context. New product launches are considered alongside health claims such as bone health and gut health to assess the impact of the labeling debate on innovation.
  • Top 10 claims in food and drink NPD in 2009 are analyzed from the perspective of which claims are most prevalent.
Key benefits from reading this report
  • Understand the current debate surrounding nutrition labeling, health and nutrition claims, FOP versus BOP, voluntary versus mandatory regulation and everything in between!
  • from a global perspective
  • on a country/regional basis
  • Help with your decision about whether to adopt a particular FOP nutrition labeling scheme now … or wait.
  • The impact your decision regarding FOP nutrition labeling will have on market innovation, your company’s reputation and CSR, the food and drink industry, consumers, retailers and regulators.
  • Understand which FOP nutrition labeling schemes are most likely to succeed, which are already being used and which are being deliberated.
  • Assess the impact of voluntary industry-led action through analysis of current and previous schemes (such as GDAs in Ireland and the Smart Choice Program in the US: two very different stories with the first succeeding well and the latter being pulled by the US FDA).
Key findings of this report

Sweden’s Keyhole FOP labeling system is frequently cited as a best-practice example that has stood the test of time in the global debate. First established in Sweden in 1989, it became accepted as a Nordic label for healthier food and drink in Denmark, Sweden and Norway on June 17, 2009.

The US is the biggest functional food and drink market in the world by value. By 2012, it is estimated that it will reach US$36.7bn with strong annual growth forecast from 2007.

According to the European Consumers’ Association, BEUC, independent research shows that a system of color-coding on the front of packs of processed food packaging which concisely displays whether the key nutrients of fat, saturated fats, sugars and salt – are high, medium or low with red, amber and green ‘traffic lights’, is best understood by consumers.

Many consumers are brand loyal and will scrutinize the labels of new products to determine if trial is necessary, according to aTate & Lyle study.

According to the FDA, More than half (54 percent) of consumers in the United States often read the food label when buying a product for the first time, which is a 10 percent increase from 2002. These consumers are also increasingly aware of the link between diet and heart disease.

P41 A Dutch study concludes that consumers consider interventions consisting of a larger variety of available portion sizes, pricing strategies and serving-size labeling as most acceptable. Ultimately, the study shows that people want choice and if they want to have a large meal, they should be able to do so.

According to Healthy Dining, a US group of restaurant-industry nutrition specialists, the process of obtaining accurate nutrition information for a full menu can cost from US$5,000 to more than U$35,000 depending on the number of menu items, number of fried items, and the complexity of the menu.

P55 Across six product categories, 16.8 percent of shoppers looked for nutrition information on the label, with the nutrition grid (table or list), GDA labels and the ingredients list as the main sources consulted. Women have a higher probability of looking for nutrition information and lower social grades having a lower probability.

Key questions answered by this report
  • What are the main FOP nutrition labeling schemes being considered around the world?
  • When will EFSA conclude its current work on health claims and when will it all be finalised and enforced?
  • Is FOP nutrition labeling an issue being debated outside of the UK and US?
  • What are the benefits of FOP nutrition labels?
  • What are the problems with FOP nutrition labels?
  • Are there alternatives to FOP nutrition schemes?
  • What should we be doing now ahead of mandatory regulation from Europe and/or our domestic market?
About Us

ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

(Due to the length of these URLs, it may be necessary to copy and paste the hyperlinks into your Internet browser’s URL address field. Remove the space if one exists.)

Contact:
Ms. Sunita
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: +1-888-989-8004

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ReportsandReports - Emerging Ingredients in Food and Drinks: Growth opportunities in flavors and formulation by product category



Especially in the major market countries, more consumers are looking to buy food and drinks products comprised of ingredients that they perceive to be healthy. For many consumers, food and drinks products made with natural ingredients fall into this category, with artificial ingredients being perceived as inherently unnatural and unhealthy.

This report analyzes the ways manufacturers have been responding to the consumer drivers of naturalness and health. These include using natural ingredient formulations which offer benefits of nutritionally rich, quality calories. It examines leading and newly emerging ingredients in each of the major food and drink categories, identifies developing trends within these categories and give examples of recent product launches. Also included are findings from an exclusive international survey of industry executives.

Key features of this report
  • Analysis of the fastest growing claims in newly launched food and drinks products for 2008-2009.
  • Analysis of sales values for the natural and organic food and drink market in the US and Europe.
  • Identifies emerging ingredients, and analyzes product applications and marketing strategies in NPD, drawing on data from the ProductScan Online NPD tracking service.
  • Category analysis, identifying leading and emerging ingredients and developing ingredients trends for each of the major food and drink categories.
  • Illustrated examinations of key product introductions and innovations.
Scope of this report
  • Understand how manufacturers are formulating existing and new products to meet consumer demands for natural and healthful food and drink.
  • Understand how each of the major food and drinks categories are changing in terms of ingredient formulations.
  • Get up to speed on emerging novel ingredients and the benefits they offer consumers.
  • Consider whether you should be looking beyond your present product portfolio for emerging opportunities.
  • Prompt your marketing and NPD teams with product and marketing ideas from around the world.
  • Set goals and objectives for your company’s new product development pipeline.
Key Market Issues
  • Regulatory pressures on manufacturers are firmly in the direction of making food and drinks products healthier. Trends in food and drink ingredients labeling regulations are also becoming more restrictive.
  • In developed markets, as the proportion of consumers interested in natural and healthful food and drinks increases, so will sales of products with naturally nutritionally rich and quality calorie content.
  • In developed markets, concerns about natural and healthful ingredients will fit in with consumers concerns about food and drink ethics – increasingly, healthful will also mean ingredients that are responsibly sourced in terms of social and environmental sustainability.
  • The idea of more gourmet and exotic products will also chime with consumers’ increasing concerns for natural and healthful ingredients – the idea of having premium and/or novel nutritionally rich, quality calories will catch on.
  • The staying power of emerging, novel ingredients will largely depend on meeting consumer demands in terms of taste, provenance and efficacy.
Key findings from this report
  • Natural’ was the top claim in food and drink product launches, with a share of 9.24% in 2008 rising to 10.03% in 2009.
  • Between 2008 and 2009, soft drinks were the leading category in terms of their share (60.7% in 2009) of products launched with an innovative ingredient formulation, followed by confectionary.
  • Manufacturers are driving bakery and cereal ingredient formulations forward by specifying provenance of key ingredients including wheat and garlic, and by specifying the genus of wheat varieties and of other key ingredients such as seeds.
  • Probiotics remain a key ingredient theme in the dairy category and had a rising ingredient share in the period 2008-2009.
  • A key theme in soft drink ingredient formulations between 2008 and 2009 was more natural ingredient formulations.
  • One strategy used by manufacturers of confectionary products to offer benefits of calorie quality and nutritional value is fortification with vitamins and minerals.
Key questions answered
  • What are the emerging ingredients trends across each of the major food and drinks categories?
  • How are the major multi-national manufacturers responding to consumer demands for natural and healthful, quality calorie ingredients?
  • What are the newly emerged novel ingredients and how are they being marketed?
  • Which factors effect the commercial success of novel ingredients?
  • How are longstanding, established ingredients in each of the major food and drinks categories doing in the light of the trend toward natural and healthful ingredients?
About Us

ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

(Due to the length of these URLs, it may be necessary to copy and paste the hyperlinks into your Internet browser’s URL address field. Remove the space if one exists.)

Contact:
Ms. Sunita
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: +1-888-989-8004

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ReportsandReports - Premiumization Strategies in Food and Drinks: Fighting product commoditization through added value product positioning



The premiumization trend has been identified as starting in the 1970s in alcoholic drinks. It moved first into food and drinks that were associated with treating / indulgence and gifts, such as boxed chocolates. Throughout the latter part of the 1980s, the 1990s and into the 21st century, premiumization has continued apace, developing both horizontally, in terms of the number of categories in which it can be observed, and vertically, in terms of the tiers of premiumization that have been created.

It has been an appealing strategy for manufacturers, offering the possibility of avoiding discounting wars and building better profit margins. However recently it has become increasingly hard for manufacturers to carve out distinctive premium positionings as the markets have become more crowded, and many, but not all, premium products have been affected by the economic downturn.
This report identifies recent and current successful premiumization strategies and considers the impact that the economic downturn has had on the premium sectors of the food and drinks industry. It demonstrates how premiumization can be achieved and defended against the threats it also describes. It identifies the essential elements of success in premiumization and also looks more broadly to emerging consumer trends to consider where the new post-recession forms of premium may come from.

Key features of this report
  • An examination of the factors that have enabled premiumization to grow in developed markets and a consideration of how far these will also hold true for developing markets.
  • An analysis of the impact thus far of the recession on premium brands in developed markets and the post-recession prognosis.
  • An analysis of premiumization in a mature market; the development of tiers or levels of premium, what happens to premium brands when the whole category shifts premium-ward;
  • The main premiumization strategies employed – product based (including health, ingredients etc), distribution, packaging, production-based, with examples from around the globe.
  • A model of consumer motivations. Why do people pay more for premium? Identification of intrinsic product-related motives and status-related motives. An exploration of the evolution of each; contrasting the motives of mature developed markets and the developing economies.
  • An analysis of the main threats to maintaining a premium position and an identification of the tools and approaches that can make a strategy most defensible.
  • Emerging consumer trends and the way in which these could be harnessed and applied in developing new premiumization strategies
  • Case studies exploring the different routes manufacturers have successfully taken to carve out a premium position, based on ingredients or packaging, distribution, exclusivity etc.
Key benefits from reading this report
  • Understand what it is that motivates consumers to pay a higher price and purchase a premium product and tailor your communication and marketing strategy to those motivations.
  • Importantly, learn which are the key emerging consumer trends increasingly being identified as influencing the way consumers now think and shop. Affected by these, the ‘new’ premiumization will look very different from that prior to the recession. Consider the application of this for your own portfolio.
  • Benefit from numerous examples of new premium products and the ways in which they meet the consumer motivations described. In particular understand how motivations and the cues, such as packaging and descriptors, vary geographically and by product category, thus enabling you to tailor your communication appropriately in different markets.
  • Identify the key threats to maintaining a premium positioning and how to develop a strategy that is most defensive to these threats
  • Benefit from case studies which demonstrate how companies of different sizes, in different categories and in different geographies have used a variety of strategies to build sustainable premium brands. Strategies include those based on product specification, specific ingredients, distribution, exclusivity, scarcity, concerned consumerism and packaging.
Key findings of this report
  • Women are the driving force behind premiumization as they increasingly not only do the shopping but earn more of the money with which they shop. This, coupled with rising disposable income leads to an increasing comfort with, and desire to ‘trade up’ beyond products that would have previously been purchased.
  • The first ‘rule’ of successful premiumization is that at least some degree of product superiority exists. However simply offering ‘more of’ or ‘better’ is not a very defensible strategy, being easily copied by private label or leapfrogged by another product. More sophisticated and individualized approaches are increasingly being offered, using a mix of product, distribution, brand positioning, and relationship strategies.
  • The main approach used to establish premium credentials is product specification, and as noted above, these have become increasingly complex. Health claims, particularly ‘clean’ products (containing no…bad ingredients), high end, natural or exclusive ingredients (particularly super fruits) are increasingly evident. In production, both new and sophisticated techniques offering consumer and/or environmental benefits or, conversely, traditional or ‘handmade’ options all feature.
  • Consumers motivations for buying premium brands can be divided into intrinsic product or status related reasons. The intrinsic product can be worth more by being experientially (taste, texture etc) or emotionally (treat, reward) pleasing. In western economies status-related motivations have moved on from being dominated by conspicuous consumption of the most expensive or luxurious. Whilst those motivations are still important, and indeed dominate in developing markets, connoisseurship, and exclusivity based on scarcity have become increasingly important.
  • Post-recession, new consumer trends point to the increasing importance of provenance in premiumization, also of being local and trustworthy. Concerned consumerism means strategies which enable consumers to be display altruism and environmental concern will flourish. Scarcity or exclusivity is a key driver of premiumization which can be realised through distribution or production techniques as demonstrated by the success of members clubs with their customised high-end products and personal delivery.
Key questions answered by this report
  • How has premiumization developed in mature consumer markets to date?
  • What are the differences and similarities between developed markets and the developing countries in terms of premiumization ?
  • What impact is the recession likely to have on premiumization in the next few years?
  • What are the strategies that manufacturers use to support a premium positioning?
  • Are all premiumization strategies based on intrinsic product superiority? What is the role of other aspects of the marketing mix such as distribution, packaging and advertising?
  • What are the main threats facing a manufacturer as he tries to maintain a premium positioning for his brand?
  • What tactics provide the best defence against an erosion of premium positioning?
  • Why do consumers pay more than they have to and buy a premium brand? What motivates them? Have those motivations changed over time?
  • What cues do premium products use to indicate to consumers that they are premium and worthy of their higher price point? How do these vary by category and geography?
  • What broader consumer trends can we identify that can be adopted profitably by manufacturers to create premiumization?
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