Dallas, TX: ReportsandReports announce it will carry McEvoy and Farmer’s Complete Guide to IVD Distribution in Mexico Market Research Report in its Store.

Latin America is one of the areas that IVD companies are looking to for additional opportunities for IVD products. Among Latin American countries, Brazil’s population and healthcare spending put it high on the list of emerging IVD markets. Companies seeking to operate in this nation can benefit from a roadmap of who distributes what IVD products to whom.

McEvoy and Farmer’s Complete Guide to IVD Distribution in Brazil, produced jointly with emerging IVD market experts McEvoy & Farmer, is the product of on-the-ground primary research on Brazilian labs conducted in 2009. It is an essential resource for anyone marketing an IVD product in Brazil today.

The Brazilian market represents a significant opportunity for IVD companies. But actionable information about this emerging market is often difficult to obtain. Only with an exhaustive, on-the-ground research team can a company truly understand the Brazilian market. Now, a resource is available that can make on-the-ground research available to all companies at a fraction of the cost.

Published jointly with trusted emerging IVD market experts McEvoy & Farmer, this Kalorama report is a complete picture of the IVD in Brazil today. Market size for major categories of the IVD market, products on the market, important Brazil market trends and intense company profiles are part of this exhaustive study.

This country of 191 million people is a growing market, and Brazil’s economy, while showing some effects of the world recession, has been less impacted than other nations. Investment in the healthcare system is making Brazil an increasingly attractive market opportunity for in vitro diagnostics companies. Although there are a number of challenges for diagnostic manufacturers to understand and overcome, the market for clinical diagnostics in Brazil (both reagents and instruments) is one of the most promising emerging markets in the world.

Market Totals

What is new in Brazil?

Population

The Econony

The Health Sector

Insurance

Reimbursement

Laboratories

Reconditioned Instruments

Product Registration

Tariffs and Taxes

Local Diagnostic Product Manufacturing

Tenders and Negotiation

Market Segmentation

Reagent Rental

Growth

Abbott Laboratories

BD (Becton-Dickinson)

Beckman Coulter

bioMérieux

Bio-Rad

And others

Bioeasy Diagnóstica

Bio-Manguinhos/FioCruz

BioSys

And others

Alka Technologia en Diagnosticos/Spectrum

Ambriex

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Reports and Reports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

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Browse the complete Report on: Mexico Metals Report Q3 2010
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The Mexican steel industry has exhibited a rapid turnaround in recent months that should put it back on course to return to pre-recession rates of output in 2011 and raise crude steel production capacity to 32mn tonnes by 2020 compared with under 14mn tonnes in 2009.
In the first five months of 2010, Mexican crude steel output grew 34.8% year-on-year (y-o-y) to 6.9mn tonnes, with the recovery continuing at a steady pace amid a strong economic revival. With industrial exports surging, steel use is climbing. US demand for Mexico’s manufactured products rather than domestic consumption is driving the rebound, but with GDP growth of 4.4% expected in 2010, it is likely that the domestic market will also support growth in steel output through the production chain.
The improved performance in export markets is a turn-around from the poor expectations BMI had in the previous quarter, which were shared by Canacero, Mexico’s national iron and steel institute. We had expected any revival in Mexico’s steel production to largely come from stronger domestic demand as a result of the housing and infrastructure sectors with any growth likely to be the result of base effects from last year’s record contraction than a vote of confidence in the country’s growth story. Since then, the scenario has changed considerably,
The rapid growth has prompted BMI to revise up Mexico’s crude and hot-rolled output forecasts from 15.8mn tonnes and 12.8mn tonnes respectively to 18.0mn tonnes and 14.1mn tonnes, assisted by 51% growth in exports of semi-finished and finished steel to 5.2mn tonnes. By 2011, the Mexican steel industry should be operating at or above pre-recession levels as it takes advantage of increased exports, domestic growth and expansion in domestic production capacities at the expense of US capacity, which is expected to decline.
BMI expects future growth in steel exports to come from the country’s diversification to other markets in and outside Latin America. Increasing demand from European markets means that the industry holds a competitive advantage over other markets, which makes it profitable for metals producers to establish production units in the country. In addition to its proximity and trade ties with the US, companies investing in Mexico are attracted to its low manufacturing costs, a relatively stable currency and the emergence of an international standard compliant supplier base. In terms of the business environment, recent tax reforms show promising signs of simplifying bureaucracy and thus helping reduce corruption. Major infrastructure development initiatives by the government will further encourage new investment in the country. These factors, coupled with the fact the country has the largest number of free trade agreements in the world, undeniably position Mexico as a strong production base. The recovery from the economic crisis has put Mexico’s hopes of securing a higher rate of growth over the medium term back on track, with increased confidence that Mexico’s annual production capacity will meet the target of 32mn tonnes by 2020. The main downside is that Mexico could face increased inflationary pressure and rising prices of raw materials that could exceed those seen in 2008, before the economic crisis hit.
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ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.
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Original Source : –Metal Market
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Browse the complete Report on: Mexico Infrastructure Report Q3 2010
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BMI View: Major developments over the previous quarter in Mexico indicate that investors are cautiously returning to the Mexican infrastructure market. However, the stronger outlook in our revised forecast scenario is closely followed by downside risks that stem from BMI’s core view on weak US consumer demand, which in turn could spell another round of macroeconomic woes for Mexico.

• The SCT launched the tender for the concession of the Riviera Maya airport after a delay of two years. It is the first greenfield public-private partnership (PPP) in Mexico's airport sector, but interest thus far has been low; understandable given the volatile dynamics still underlying the sector.
• We highlight the opportunities in the water infrastructure segment, one of the most underinvested in, in recent years. A plethora of new contracts for pipelines, water treatment plants and desalination plants will drive growth in the sector - the main factor for our bullish outlook for the water infrastructure industry.
• Revised historical data series dating back to 2003 indicate a much more robust construction sector in terms of industry value than previously estimated. Mexico’s construction industry value in 2009 was MXN797bn (US$59bn), compared to the previous estimate of MXN556bn (US$41bn). Low base effects from 2010 will accentuate industry value growth in 2011, which will in turn moderate in 2012 onwards, in line with BMI’s forecasts of a deceleration in gross fixed capital formation real growth.
• We believe that the government will continue to push through projects in the pipeline and public works contracts spell opportunities for the infrastructure and construction builders in the country, particularly the majors Empresas ICA and IDEAL, which spearhead Mexico’s infrastructure development.
• A BMI core view is being fully mirrored in Mexico that an increasing number of projects will be going after a limited pool of available capital. Mexico's government has expressed great hopes for infrastructure investments in 2010. However, much of these investments are predicated on getting private capital in the sector. Investor interest is reviving, but the available capital available is dwarfed by the government's ambitions.

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Original Source : – Mexico Infrastructure Market
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Browse the complete Report on: Mexico Information Technology Report Q3 2010
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BMI projects that Mexican IT spending will grow by nearly 10% in 2010 to around US$11.7bn, despite continued economic uncertainties and a decline in private sector credit growth. Government spending was a relatively strong area in H110, with the rollout of national and local projects delayed by an austerity drive in H209.
Mexico’s IT spending is forecast to grow at a compound annual growth rate (CAGR) of 9% over the 2010-2014 period, although with strong variation between sectors and regions. Mexico City and its surrounding area accounts for at least 50% of total Mexico IT spending, but Mexico’s under-penetrated south east and Pacific regions are expected to offer growth opportunities over BMI’s five-year forecast period.
IT spending is expected to outpace GDP growth, with drivers including rising PC penetration and growing PC affordability, and US corporate demand for IT outsourcing. IT spending as a percentage of GDP at around 1.4% remains well below OECD levels and BMI projects that per capita IT spending will rise from US$108 to US$163 by 2014.
Industry Developments
Government spending is expected to grow in 2010, but individual projects will continue to be affected by budget uncertainties. One priority in 2010 is spending on IT equipment such as PCs, software, electronic blackboards and projectors for schools. In August 2009, the government launched a new wave of austerity cuts necessitated by the economic downturn, with US$6.4bn in cuts made in that month alone. Areas of spending at the federal level include integrated enterprise resource planning (ERP) and back office systems and e-services platforms and interfaces. However, it is unclear to what extent continuing tight credit conditions and fiscal pressure will ultimately impact on government IT spending should the economic recovery falter.
Fiscal pressures were behind a federal government proposal last year to end financial assistance for companies that end in technology. The proposal, heavily criticised by Mexican IT association Canieti, threatened to eliminate the provision of federal funds to cover 30% of companies’ investments in innovation and technology development.
Competitive Landscape
PC vendors are focused on opportunities in the small and medium-sized enterprises (SME) sector. Dell has said that around 30% of its Latin American region revenues now derive from SMEs. The company has launched new models in its low-cost Vostro line, aimed at the SME segment, as well as government and educational institutions. Meanwhile, through Dell Financial Services, Dell has also attempted to help smaller businesses overcome capital outlay constraints to investment in IT.
One result of the economic crisis may have been to accelerate adoption of cloud computing solutions such as Software-as-a-Service (SaaS). The Chilean unit of Microsoft has a target of more than 1,000 companies using its Microsoft Online Services offerings within the next year. Meanwhile, European giant SAP has also targeted SMEs with its online delivery solution, ‘Business All-in-One Fast-Start’, as part of a partnership with HP.
Many Mexico market computer hardware vendors have adapted their strategies to take advantage of increased sales through resellers and retailers. The Mexico market is dominated by a number of IT wholesalers which are mainly active in the larger regional markets, while for the moment less developed regions are served by smaller local distributors.
Computer Sales
Mexico’s computer hardware sales are estimated at US$5.4bn in 2010 and are projected to reach around US$8.1bn in 2014. There remains considerable latent potential as the current low level of computerisation is low, with PC penetration estimated at below 25%. Growing broadband penetration, including 3G mobile, will drive the PC market. Netbooks will remain a growth driver here, with their main attraction for price-sensitive consumers and small businesses being their low-cost relative to fully featured notebooks, although this advantage is being reduced. The SME segment is expected to be a significant opportunity for netbook vendors. Most netbooks currently retail in Mexico in the US300-US$500 price range, however, adding to pressure on average PC prices.
Software
The Mexican software market is projected to reach US$2.2bn in 2010, from US$2.0bn in 2009, with imported software accounting for at least 80% of the total. Last year the recession led some companies to cut IT budgets or look to defer systems updates, with most spending coming from existing clients, and an emphasis on maintaining existing applications. Overall, however, business software was one of the IT market segments less affected by the slowdown.
Software spending should have an upwards trajectory as the government turns its attention to overcoming Mexico’s long-standing under-investment in this area. In 2009 the most popular applications remained basic ERP, and supply chain management (SCM) solutions, while business intelligence and security software should provide growth opportunities, including more spending on networked security solutions.
IT Services 
The IT services market is projected at around US$4.0bn in 2010. Despite near-term economic exigencies, the market should ultimately grow at a CAGR of 11% through 2014. In 2010, however, much will depend on the speed and sustainability of global economic recovery.
The increasing number of multinational companies operating in the market is an important driver for spending. Opportunities also reside within the SME sector, where companies are trying to use computing resources more effectively. Meanwhile, Mexico is becoming an increasingly important hub for provision of business process outsourcing (BPO) and other outsourcing services.
E-Readiness
The World Economic Forum’s latest annual survey found Mexico continuing to make steady progress on network indicators. The survey had Mexico climbing six positions in the rankings from 55th. The report attributed the improvement to the adoption of more efficient electronic strategies for digital networks and infrastructure connection nationally and regionally.
The potential for new broadband technologies to take hold in Mexico is high, with the energy utility owning fibre-optic infrastructure and WiMAX licences expected to be auctioned in 2009. With Cofetel taking a more combative stance to Telmex, BMI believes that there is a good chance that new operators will enter the market and be responsible for strong growth.
E-Government
The 2008 UN e-government survey found that Mexico had the most advanced e-services development in Latin America, due to a ‘strong national government portal’, which encouraged online consultations between government and citizens.
Recent state and municipal statistics have highlighted gradual progress in the implementation of egovernment in Mexico at a federal and state level. In 2001 the government launched an e-government initiative that prioritised providing health, education and other government services online, as well as the development of e-commerce. Since then, however, funding has rarely been sufficient for much progress to be made given the substantial task involved, and state and municipal governments are increasingly seeking to launch their own initiatives. Many states are seeking funding from the private sector to make good gaps in public funding.
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ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.
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Original Source : – Information Technology Market
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Browse the complete Report on : Mexico Real Estate Report Q4 2010

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In each of the countries where the Real Estate sectors are reviewed by BMI, we conducted interviews with out in-country sources at the beginning of 2010 and again in the middle of the year. In some cases, the later interviews have given us a large amount of new information that has caused us to rethink our interpretation of what is happening in the Real Estate sector in 2010 and/or to review our forecasts. Mexico is not such a country. Our interviews have confirmed that – across all four cities and three subsectors for which we collected data – the fortunes of market participants are currently near the nadir. Rents have remained remarkably stable in the face of the downturn in the US economy following the global financial crisis of late 2008. The implication is that Mexican property developers have done a surprisingly good job at matching new supply of real estate with demand.
Looking forward, though, we continue to believe that any improvement in conditions for the economy in general or the commercial Real Estate sector in particular will be gradual. The exposure of Mexico’s economy to trade with the US means that the recovery through 2010-14 is fragile. In particular, we see no sign of an upturn in investment. Nor do we see evidence of a sustainable recovery in consumer spending. The risks are to the downside. Nevertheless, the various protagonists in Mexico’s diverse markets for commercial real estate have lived with the challenges of fluctuating growth in the US and changing perceptions of risk within Mexico for a long time.
For the time being, we remain optimistic that protagonists will continue astutely to balance supply and demand over the next five years. Consequently, our base case is that yields will remain broadly unchanged over the next five years or so. However, there is a risk that yields slip sharply – in at least one of the sub-sectors or cities for which we have data – as a result of a slide in rents relative to capital values.
Key Features Of This Report
This is the latest edition of a new series of industry reports published by BMI that seeks to identify the key dynamics of the real estate sectors of 44 countries around the world, some of which are developed and some of which are, in every sense, emerging markets. The questions that we seek to answer for each country remain as follows: What are the main issues for actors in and around real estate development in the country concerned, over both the long and the short term? What are the main constraints that they face? What are the key insights to be gleaned by comparing the real estate sector of a country with its regional peers?
In Q3 we introduced a very substantial improvement to our reports. We incorporated data and qualitative observations provided to us by commercial real estate agents operating in the countries we survey. As a result we have gained a much clearer picture of the balance between demand and supply in each of three main sub-sectors – office, retail and industrial. We have also introduced a new approach to the forecasting of rental yields, which is discussed in the methodology section of this report.
In Q4, we have incorporated a lot of new data in relation to rents and yields in 2010. We gained this data through a new round of interviews with our in-country sources in mid-2010. In some cases, the latest information from our sources has caused us to make significant revisions to our forecasts for 2011-2014. We asked our sources to indicate what growth in rents is likely for 2011. We explain their answers in the Forecast Scenarios.


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ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.

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Browse the complete Report on : Mexico Insurance Report Q4 2010

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Writing in July 2010, we have been able to ensure that the report includes actual data for 2009. Data from Mexico’s insurance regulator, the Comisión Nacional de Seguros y Fianzas (CNSF), shows that total premiums in 2009 amounted to MXN232.90bn. This included non-life premiums of MXN138.23bn and life premiums of MXN94.67bn. We envisage that, in 2014, the corresponding figures will be MXN339.60bn, MXN212.17bn and MXN127.43bn. Our forecasts are driven by an increase in non-life penetration from 1.17% of GDP in 2009 to 1.50% in 2014. We are looking for life density to rise from US$65 per capita to US$110 per capita.
BMI’s Insurance Business Environment Rating for Mexico is 64.5 out of 100.
This quarter, we include a discussion of developments within regional markets, on the basis of results published by major cross-border companies in relation to Q209 or Q309 and the latest information provided by regulators and/or trade associations.


Mexico’s Insurance Sector

Mexico’s insurance sector appears underdeveloped by many metrics. In 2008, for instance, total premiums were about one-fifth of the size of those in Brazil, even though Mexico’s economy is only about one-third smaller and the population is only 45% smaller. This appears unlikely to change anytime soon. Many Mexicans who can afford to use financial services, provided by banks or insurance companies, are willing and able to work with providers in the US.
Partly because of the reconstruction of the banking industry following the financial crisis in the mid- 1990s, the life sector is dominated by major foreign groups, but is sufficiently fragmented to allow substantial competition. According to the CNSF, the five largest players in the life segment accounted for 71% of premiums written in H109. US insurance company MetLife was the largest, with a market share of 31%. It was followed by BBVA/Bancomer (15%), Monterrey New York Life (9%), Mexican group Grupo Nacional Provincial (GNP) (9%) and Citi/Banamex (7%).
The non-life segment is more fragmented. According to the CNSF, the five largest players accounted for 54% of premiums. AXA’s operations in Mexico, enlarged by the purchase of ING Seguros in early 2008, were the largest foreign non-life insurer, with a market share of 13%. Spain’s MAPFRE, with a market share of 5%, was the only other foreign group in the top five. Other leaders included the Mexican groups Quálitas (6%), GNP (12%) and Inbursa (18%).
In other words, premium growth has almost certainly been constrained by competition. Compared to their peers in other major Latin American countries such as Brazil or Chile, Mexican insurers have – at least potentially – been more directly exposed to the problems of the US economy in the wake of the global financial crisis.
Nevertheless, numbers from the CNSF indicate that H109 was far from disastrous for Mexican insurers. Total premiums for the period were MXN12.04bn, which suggests real growth of 8.8% year-on-year (y-oy). We expect total premiums of MXN232.30bn for 2009 as a whole. Virtually all of H109’s growth was generated by property (not autos) insurance. Compared to H108, premiums for credit insurance, earthquake cover, and marine, aviation and transport (MAT) rose by 20-25% in real terms. Fire insurance premiums surged 222% in real terms. The life sector, by contrast, saw real growth of 3.5%.
Among the various lines whose results are quantified by the CNSF, a conspicuous underperformer was auto insurance, for which premiums fell 9.4% in real terms in H109. This was a challenge for Quálitas, which in its semi-annual report reported lower sales by financial institutions, lower policy fees and a slump in premiums relating to motorcycles because of the in-sourcing of business by a major client. Losses and claims and acquisition costs fell as well, so Quálitas’ investment income held up despite the volatility of global markets.
Across the industry, the technical result for H109 was, in real terms, only 4.9% y-o-y lower, at MXN3.17bn. Claims rose 13.5%, to MXN57.67bn, but this was substantially offset by lower transfers to reserves. Thanks to the recovery in financial markets, investment earnings rose by more than 14% in real terms to MXN16.09bn. As a result, overall profits were also up in real terms, by 16.6% to MXN8.54bn. For the year ending June 30 2009 total assets of the insurance sector rose by 12% in real terms to MXN572.87bn.


Issues To Watch

Growth Of Life Segment
Life insurance premiums are growing significantly more slowly than they were in 2006-2007. Given the
competitive pressures in the segment, and the economic challenges still facing Mexico, we expect the segment to stagnate from 2011.
Fire Insurance And Other Non-Life Insurance Lines (Other Than Autos Insurance) The CNSF’s H109 figures highlight that the non-life sector has been boosted by particular lines. We suspect that the surge in fire insurance and other lines will not be sustained. Nevertheless, we forecast double-digit growth in the non-life segment over 2011-2012.

Mexican Fixed Income Markets

At a time when premiums generally are slowing, the continued favourable performance of the local bond markets will be crucial.
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Browse the complete Report on : Mexico Telecommunications Report Q4 2010

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BMI’s latest update on Mexico’s telecommunications market contains revised forecast figures for the country’s fixed-line telephony, broadband subscriber and mobile customer markets. Our new forecast revisions are partly based on new data published by Mexico’s Comisión Federal de Telecomunicaciones (Cofetel). Meanwhile, our forecasts incorporate H110 data which, at the time of writing, had been published by the majority of Mexico’s telecoms operators.
Since our last update, mobile subscriber data has been published for the first six months of 2010 by all of Mexico’s network operators, with the exception of Iusacell. Based on the available data, we calculate that the market grew by 3.9% in the first six months of the year, reflecting the addition of 3.22mn new customers. Growth rates for the first two quarters of 2010 were higher than in the same quarters in 2009. BMI now predicts growth of 8% for 2010 as a whole. Furthermore we now forecast a total market of around 105mn subscribers by the end of 2014, reflecting a penetration rate of over 94%.
Key developments in the mobile sector include the July news that a joint venture between Mexican media conglomerate Grupo Televisa and mobile operator Nextel Mexico, which is owned by NII Holdings, had emerged as the sole bidder for a nationwide concession in the sale of spectrum in the 1700MHz band. The Televisa/NII joint venture bid for 30MHz in each of the country’s nine mobile operating regions. Also in July, it was revealed that Spain’s Telefónica had emerged as the highest bidder in an auction for spectrum in the 1900MHz band. The second and third-highest bids were submitted by mobile operator Iusacell and the Televisa/NII joint venture. All three operators were awarded blocks of 10MHz spectrum. BMI’s new forecast for Mexico’s fixed-line market envisages a pattern of slow decline. By the end of our forecast period, we now predict that penetration will fall to just 16.6%. Meanwhile, our new broadband subscriber forecast anticipates growth of almost 24% in 2010 as a whole. Our new forecast is based on subscriber data published by the leading broadband service providers, including fixed-line incumbent Telmex. This data suggests that the number of broadband subscribers grew by 12.2% in H1 2010. Key developments of note in the wireline sector include the news that a consortium made up of Grupo Televisa, Mexican cableco Megacable and Spain’s Telefónica had been awarded the licence allowing access to two strands of dark fibre owned by state power company Comisión Federal de Electricidad (CFE). Under the terms of the licence, all three companies will be able to transport customer traffic over the fibre strands; the licence will also allow them to offer routing services to other operators.
This quarter sees the introduction of new terminology to describe the different categories surveyed within BMI’s Telecoms Business Environment Ratings. Mexico remains in fourth position in BMI’s latest set of Business Environment Ratings for Latin America. Mexico scores above average in all four categories.
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ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.
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Browse the complete Report on: Mexico Retail Report Q4 2010
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The Q410 BMI Mexico Retail report forecasts that the country’s retail sales will grow from MXN2,255bn (US$180.39bn) in 2010 to MXN2,603bn (US$250.89bn) by 2014. Increasing affluence, a growing population – including a larger number of young people – and the continuing development of organised retail infrastructure are the key factors behind the forecast growth in Mexico’s retail sales.
Mexico’s nominal GDP is predicted to be US$898.87bn in 2010, with 2009’s 6.5% decline expected to turn into growth of 4.4% in 2010 as the economy begins to recover. Average annual GDP growth of 3.0% is predicted by BMI between 2010 and 2014. With the population increasing from an expected 108.5mn in 2010 to a forecast 112.2mn by 2014, GDP per capita is forecast to rise by 47.7% by the end of the forecast period, reaching US$12,230. Our forecast for consumer spending per capita is for an increase from a predicted US$5,795 in 2010 to US$8,614 in 2014.
Mexico is the world’s 11th largest country in terms of population. Almost 55% of Mexicans are 24 years old or younger, one of the highest percentages for an upper-middle income economy in the world. The proportion in the 20-44 age range, crucial for retail sales, is also high at 39.4% and is forecast to rise to 41.5% in 2010, according to the UN Population Division. In 2005, 63.6% of Mexicans were described by the UN as economically active and this is forecast to reach 66.3% in 2010. The trend towards urbanisation is predicted to continue, with the proportion of those living in towns and cities in 2005 estimated at 76% by the UN and forecast to reach 77.4% in 2010.
Consumer credit grew strongly in the years up to 2008. In 2006 alone, banks approved 8.7mn new credit cards, awarding 40% of the new accounts to customers with no previous credit history. There were estimated to be 29mn credit cards in circulation in Mexico in 2008, up from an estimated 22mn in 2007. The number of debit cards is put at 11mn. However, access to credit tightened considerably during 2009.
Retail sub-sectors forecast to show strong growth include food and drink, up by 51.5%, from a predicted US$63.22bn in 2010 to US$95.78bn in 2014; over the counter (OTC) pharmaceuticals, up by 46.2%, from US$1.57bn to US$2.29bn; and consumer electronics, up by 45.0% between 2010 and 2014, from US$10.40bn to US$15.09bn. According to BMI data, vehicle sales are forecast to rise by 49.2% during the forecast period, from US$1.67bn to US$2.50bn.
Retail sales for our Latin American universe in 2010 are expected to reach US$1,166bn, based on varying national definitions. Total consumer spending for the region, based on BMI’s macroeconomic database, is predicted to be US$2,590bn. Mexico and Brazil together are expected to account for an estimated 74.3% of regional retail sales in 2010, with those two countries plus Venezuela forecast to account for 84.6% of all retail sales in the region by 2014. Mexico’s predicted 2010 market share of 15.7% is expected to fall to 13.7% by 2014.
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