Last week, Google published an official statement about quality links and their effect on your website rankings. In the statement, Google wants to explain their viewpoint on earning quality links.

Google recommends that you do the following to get more links to your website:
1. Get involved in the community around your topic

You should interact and contribute on forums and blogs that are related to your website. Building a good reputation can drive people to your website. If these people like your website, they will link to it.

2. Offer long-lasting, unique and compelling content

This is a no-brainer. The more compelling your website is, the more people will link to it. In addition to unique articles, you can offer useful tools on your website.

3. Solve the problems of your target group

If your website offers solutions to common problems of your target group, your website visitors are likely to link to your site. Publish tutorials or videos on your website or offer practical tools.
Surveys and original research can also attract links. According to Google, both methods grow your credibility in the community and increase visibility.

4. Humor can help

Entertaining content is shared more than ever before. If your website offers something funny (a humorous downtime message, amusing content, etc.), chances are that people will link to your site.
However, these short-lived link-bait tactics usually wear off quickly and they do not contribute much to a long-term linking strategy.

5. Directories help you to get links

According to Google, there are great, topical directories that add value to the Internet. However, there are also a lot of low quality directories.
When you submit your website to a directory, make sure it's on topic, moderated, and well structured. Do not bulk-submit your website and make sure that your website will be added to the right category.

6. Avoid spamming methods

Any legitimate link building strategy is a long-term effort. There are those who advocate for short-lived, often spammy methods, but these are not advisable if you care for your site's reputation.
Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they're likely to have no positive impact on your site's performance over time.
If your site's visibility in the Google index is important to you it's best to avoid them!

The recent development initiatives in the field of web application development involve the use of ASP, PHP and other scripting languages and its possible negative effects from the SEO – Search Engine Optimization aspects. It is common knowledge about the prominence that SEO – Search Engine Optimization enjoys in the entire cycle of website development.

These days the SEO – Search Engine Optimization forums and developer boards are abuzz with queries about the compatibility of ASP, PHP and other scripting languages with SEO – Search Engine Optimization techniques and whether this would lead to any negative effect at all on the website optimization. Server side scripting languages is a wide bracket of technologies such as ASP, PHP, Cold Fusion, Python and Perl among which ASP and PHP are a favourite with developers.

Combination with cutting-edge database management systems such as MySQL and SQL server is common. The scripting languages utilize the information from the databases and dynamically create web pages. Server side scripting techniques and databases enable web developers to provide easy management and creation of multiple pages. Systems such as Joomla and WordPress have gained immense popularity and use these scripting languages for creation of web pages and have become a quintessential part of website design and development process. The major concern that reigns supreme in the mind of developer is whether HTML pages get indexed faster and are easily read by search engines.

This does not hold veracity as ASP and PHP both can create pages in HTML with similar coding and static nature. Thus these server side scripting languages will not in any way hinder the SEO – Search Engine Optimization strategies and plans. The only aspects that need to be considered while employing these server side scripting languages is that the pages need to be developed in a fashion that they work like static web pages and avoid use of multiple queries in the URL.

Apache provides the excellent facility of making URLs seem static to ensure that they are easily readable both to the search engines as well as website visitors. Other aspects that should be under consideration are error free coding, standards compliance and page titles that are specific to the pages created. HTML would ensure that whatever be the script use the probability of messy coding is minimal and that search bots will still read the page which the primary objective of any SEO services firm. ASP and PHP are popular due to their user friendly features and compatibility with SEO – Search Engine Optimization strategies.


Thus ASP and PHP are astute choices for web application development and also adhere to SEO – Search Engine Optimization and SEM – Search Engine Marketing strategies and plans and are highly recommended by SEO services and SEM services.

We live in an age characterized by speed. This value transcends into every facet of life and dictates the way we lead our lives day-to-day. Information availability has assumed critical proportions and is paramount for every day needs in all arenas, business or individual. In such vital circumstances we cannot imagine a slow website hindering our search for mission critical data or information. In such situations, SEO – Search Engine Optimization based navigation techniques work wonders in providing a fruitful experience to netizens.

Simple aspects can prove to be extremely helpful in SEO – Search Engine Optimization based website navigation. Keeping things simple will lead to a credible approach and provide organization that is loved by Search Engines through out. Employing simpler tags for navigation links rather than fancy buttons, images or tags is one way. This way the links are easily searchable to the user. The search bots do not discriminate based on the aesthetic value of tags and therefore will treat links as links. In fact with simpler and more evident links, there is much higher probability of the search bots picking up the link. Creating an astute sitemap is another ideal SEO – Search Engine Optimization technique and is extremely crucial from the point of view of getting indexed in the search engines.

An XML or HTML sitemap is ideal or a combination can be used, as having one if place is essential. The sitemap must be located in the root directory of website and will aid in building an interior link organization; a process known as deep linking. The importance of sitemap is hidden in the fact that it compels the search engine bot to index the complete site. It is kind of obvious but still portray and display links in an easily visible fashion.

A large amount of clutter in the form of images, graphics is not recommended from the SEO – Search Engine Optimization point of view and chances are with that amount of clutter users will get annoyed and frustrated. The colour scheme for the website should also be consistent and the link should be placed in a site that’s easily visible and should not be camouflaged by images or a photo. Make it evident to any user navigating your site that a link is present on the page and it is meant for navigation. It is one area in which you should choose not to be discreet. Keeping these aspects in mind will allow for effective implementation of SEO - Search Engine Optimization.


Employing professional IT service and solutions providers specializing in SEO services and SEM services can be a bright idea as this relatively decreases the load on you shoulders and you can rest assured that SEO – Search Engine Optimization experts are at working hard to optimize your site. Keep a clear head and follow the guidelines mentioned and you should be good to go.