This report analyses the projected growth in sales of ADAS based on technology, cost and availability. Possible marketing strategies are evaluated along with potential legislative changes that may involve mandatory fitment in the future.
1. Executive summary
1.1 Introduction to the ITS & ADAS research stream
1.2 Introduction to this report
1.3 Summary of conclusions
1.4 Market segmentation
1.1 Introduction to the ITS & ADAS research stream
1.2 Introduction to this report
1.3 Summary of conclusions
1.4 Market segmentation
2. Forward-facing ADAS
2.1 Introduction
2.2 Adaptive Cruise Control (ACC)
2.3 Collision Warning and Avoidance (CWA)
2.4 Intelligent Speed Adaption (ISA)
2.5 Night Vision (NV)
2.6 Pedestrian Detection (PD)
2.7 Future outlook
3. Lateral and driver-centric systems
3.1 Introduction
3.2 Lane Departure Warning (LDW)
3.3 Blind Spot Monitoring (BSM)
3.4 Driver Monitoring (DM)
3.5 Traffic Sign Recognition (TSR)
3.6 Future outlook
4. Critical market factors
4.1 Introduction
4.2 The impact of cost and availability on fitment rates
4.3 Customer demand and getting the right message out
4.3.1. The government’s role in increasing awareness
4.3.2. The insurance industry’s role in incentivising adoption
4.3.3. The automotive industry’s role in marketing the benefits of ADAS
4.4 Legislative outlook
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