Over the counter drugs can be broadly segmented as analgesics, topical medicines, cough and cold preparations, indigestion preparations, medicated skin products, first aid kits, plaster and bandages, traditional medicines and vitamins and minerals. Among all the OTC drugs cough and cold preparations lead the OTC healthcare market with almost 18% of market share. Johnson& Johnson, GlaxoSmithKline Plc and Novartis AG are the leading players of global OTC market.

By 2015, OTC drugs market is expected to generate revenues of more than $70 billion and grow by about 16% from its level of $60 billion in 2009. Shift from Rx-to-OTC and growing demand in emerging countries are likely to be the major drivers for growth of this industry. The reports can provide heads on the recent markets trends of top twenty five products driving the OTC drugs market, their sales forecast growth drivers and barriers, competitive landscape, market shares and geographic analysis.

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