Report Summary
Analysing the commoditisation of navigation software and its impact on PND suppliers and vehicle manufacturers.
Although the introduction of free navigation on smartphones will have a negative short-term impact on companies that are currently selling navigation systems, in the long-term SBD believes that it will act as a trigger to accelerate innovation within both the PND and automotive industries. SBD combines research on consumer attitudes and sales forecasts to produce this market and strategy-focused report. It contains practical advice that will help vehicle manufacturers and those in the navigation industry diversify and adapt to the challenges posed by smartphones in the European and USA markets.
Although the introduction of free navigation on smartphones will have a negative short-term impact on companies that are currently selling navigation systems, in the long-term SBD believes that it will act as a trigger to accelerate innovation within both the PND and automotive industries. SBD combines research on consumer attitudes and sales forecasts to produce this market and strategy-focused report. It contains practical advice that will help vehicle manufacturers and those in the navigation industry diversify and adapt to the challenges posed by smartphones in the European and USA markets.
This report will help you:
Understand how Nokia and Google are using navigation to increase the appeal of their handsets and software platforms
Determine the future size and revenue potential of different segments within the navigation
Determine the future size and revenue potential of different segments within the navigation
market
Characterise the risks posed by commoditised navigation and its impact on your business
Develop new product and business strategies to remain competitive against free navigation
Develop new product and business strategies to remain competitive against free navigation
software
This report analyses the gradual commoditisation of navigation software as smartphone suppliers increasingly fit it as standard in order to increase the appeal of their handsets and services. In addition to forecasting the impact on sales of other paid-for navigation systems, this report also identifies the key strategic changes that vehicle manufacturers and PND suppliers will need to make in order to adapt and survive in the new navigation market.
Table Of Contents
1. Executive summary
1.1 Introduction
1.2 Summary of conclusions
1.1 Introduction
1.2 Summary of conclusions
2. The trends towards free navigation on smartphones
2.1 Introduction
2.2 Market drivers for navigation on smartphones
2.3 Google Navigation
2.4 Nokia OviMaps
2.5 Other handset suppliers
2.6 Forecasting the growth of standard-fit navigation on smartphones
2.1 Introduction
2.2 Market drivers for navigation on smartphones
2.3 Google Navigation
2.4 Nokia OviMaps
2.5 Other handset suppliers
2.6 Forecasting the growth of standard-fit navigation on smartphones
3. Assessing the impact on the PND market
3.1 Introduction
3.2 Consumer attitudes towards PND vs. smartphone navigation
3.3 Impact of free navigation on PND strategies
3.3.1 PND suppliers that are most at risk of market downsizing
3.3.2 Diversifying the form factor and sales channels
3.3.3 Innovating to avoid price decline
3.4 Impact of free navigation on PND sales and revenue forecasts
3.1 Introduction
3.2 Consumer attitudes towards PND vs. smartphone navigation
3.3 Impact of free navigation on PND strategies
3.3.1 PND suppliers that are most at risk of market downsizing
3.3.2 Diversifying the form factor and sales channels
3.3.3 Innovating to avoid price decline
3.4 Impact of free navigation on PND sales and revenue forecasts
4. Assessing the impact on the automotive market
4.1 Introduction
4.2 Consumer attitudes towards OE vs. smartphone navigation
4.3 Impact of free navigation on automotive strategies
4.3.1 Reducing costs through new partnerships
4.3.2 Adapting business models
4.3.3 Enabling the integration of smartphone navigation
4.4 Impact of free navigation on OE sales and revenue forecasts
4.1 Introduction
4.2 Consumer attitudes towards OE vs. smartphone navigation
4.3 Impact of free navigation on automotive strategies
4.3.1 Reducing costs through new partnerships
4.3.2 Adapting business models
4.3.3 Enabling the integration of smartphone navigation
4.4 Impact of free navigation on OE sales and revenue forecasts
5. Forecast data
5.1 Introduction
5.2 Smartphone navigation forecasts
5.2.1 Sales of smartphones with standard-fit navigation
5.2.2 Proportion of smartphones with standard- fit navigation
5.3 PND forecasts
5.3.1 Sales of PNDs
5.3.2 Sales of other products by PND suppliers
5.3.3 Revenues from PNDs and related products/services
5.4 OE navigation forecasts
5.4.1 Sales of OE navigation systems
5.4.2 Revenues of OE navigation systems
5.1 Introduction
5.2 Smartphone navigation forecasts
5.2.1 Sales of smartphones with standard-fit navigation
5.2.2 Proportion of smartphones with standard- fit navigation
5.3 PND forecasts
5.3.1 Sales of PNDs
5.3.2 Sales of other products by PND suppliers
5.3.3 Revenues from PNDs and related products/services
5.4 OE navigation forecasts
5.4.1 Sales of OE navigation systems
5.4.2 Revenues of OE navigation systems
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