Showing posts with label Information Technology Market. Show all posts
Showing posts with label Information Technology Market. Show all posts

ReportsandReports – Venezuela Information Technology Report Q3 2010

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In H110 there were grounds for optimism in the Venezuelan IT market with continued investment by small and medium-sized enterprises (SMEs) and spending by sectors like retail and financial services. Venezuela’s IT market still offers areas of opportunity for IT vendors despite a challenging economic and political environment. BMI projects that IT spending will grow from US$1.7bn in 2010 to around US$2.2bn by 2014. However, the steep devaluation of the bolívar for non-essential imports such as computers will depress spending, while the anti-private business policies of the Chávez government will inhibit some business investment.
Venezuela is one of the smaller markets in its region, but a rather low PC penetration rate of less than 12% indicates the underlying potential for growth. Government policies such as the promotion of open source software will continue to shape the market. The private business sector will offer opportunities, as companies invest in service platforms and continued deployment of fixed and mobile broadband will helpto drive spending across several market segments.
Industry Developments
In 2010, the Venezuelan government aims to supply schools with 350,000 low-cost netbooks. The computers are being delivered from Portugal as part of a technology knowledge transference agreement signed in late 2008. As of Q309 around 50,000 laptops imported from Portugal had already been distributed under the plan.
The government is also assembling its own laptops as part of its educational programme, Canaima Educativo. The laptops will be manufactured at two plants in the Paraguaná Peninsula, Falcon state, with production scheduled to start within eight months. The goal is to distributed 300,000 PCs manufactured under the programme, starting in September 2010.
The government-manufactured laptops will come with 100% open source software. In August 2008 the IT agency CNTI said that nearly 60% of Venezuela’s government offices had switched from proprietary software to open source, compared with its target of 100% migration by year-end 2008.
Competitive Landscape
In August 2009, Venezuelan mobile operator Digitel announced a partnership with Chinese PC vendor Lenovo in the launch of a new mobile broadband offering. Digitel’s broadband package will come bundled with a Lenovo netbook inclusive of a modem for 3G service, with the packages available at a cost of VEB3,249 (about US$1,500). Digitel launched 3G services this year and has targeted 7.5mn subscribers for its service by the end of 2009.
In 2009, local PC vendor Siragon was the first company to launch netbooks in Venezuela, and the company estimated that sales of around 15,000 units in 2008 gave it about 50% of that segment. The company is targeting netbooks as a priority for 2009, as part of its plan to achieve revenue growth of 30% this year. The company estimated that it was on course to sell 80,000 desktops and 50,000 laptops in the Venezuelan market last year.
In September 2009, Microsoft Venezuela created a new unit to focus specifically on public sector accounts. The company aimed to increase the amount of business generated from government during its fiscal year 2010, which began in July 2009. Microsoft claimed to have achieved double-digit growth in Venezuela in fiscal 2009 and hoped to replicate this achievement in fiscal 2010.
Computer Sales
BMI projects that Venezuela’s PC market growth will continue to offer some growth opportunities, despite a difficult trading context of sharp deterioration in consumer and business confidence. The market is now expected to be worth US$935mn in 2010, with sales expected to approach the US$1.2bn mark by 2014. Computer hardware sales in H110 were also surprisingly strong in some parts of the private sector, supported by a tax subsidy for SME technology investments.
The Venezuelan computer hardware market should have a positive growth trajectory over the five-year forecast period, with a projected compound annual growth rate (CAGR) of 6%. The current level of computer penetration is estimated at around 6% and is expected to reach close to 18% by 2013. The main long-term driver is greater affordability, partly as a result of cheap computer programmes and the government’s initiative to manufacture low-cost ‘Bolivarian’ computers.
Software
Venezuela’s software market is projected at US$297mn in 2010. Software revenues are expected to dip into negative growth territory in 2010 due to rapidly declining business confidence in the private sector, and a relatively high and apparently increasing software piracy rate. However, BMI forecasts that the addressable market will grow at a CAGR of 9% to around US$414mn by 2014.
The market landscape is likely to remain shaped by the government’s drive to promote open source software. However, enterprises in sectors such as retail, distribution, telecoms, financial services and export companies should provide potential opportunities for proprietary software vendors. Meanwhile, the economic crisis has encouraged smaller Venezuelan companies to look closer at cloud computing models such as software-as-a-service (SaaS.)
IT Services
Venezuela’s IT services market is projected at US$256mn in 2010. By regional standards, the percentage accounted for by services in Venezuela’s hardware-dominated IT market is much lower than average, at around 16%. In many countries, such as Brazil, services account for more than 30% of spending The most demand, around 75%, will come from the large company sector, with the oil sector itself still significant, despite the fall in oil prices. Venezuela’s banks and telecoms operators also continued to spend in 2009 as they rolled out new platforms and services.
E-Readiness
With the number of telecentres continuing to increase and the availability of internet services expanding, it is projected that internet usage will continue to rise at a strong pace in Venezuela. Wireline services seem to dominate, but there is potential for wireless broadband to become a significant driver of broadband growth.
Because of the low levels of internet access in the country, the Venezuelan government has generally been slow to roll out e-services. The recent decision by the government to launch in 2008 a consultation on a new telecoms law to promote competition may be a hopeful augur of progress. The country has fastgrowing mobile penetration and has also been rolling out fixed-wireless services such as Wi-Fi and the Korean technology WiBro.
In 2008, Venezuela’s government conducted technical tests on different digital TV standards to decide which ones to adopt. The government expects to implement digital TV by 2012, with both digital and analogue technologies coexisting for a five-year period. The tests involved a number of different standards, including integrated services digital broadcasting (ISDB) from Japan, digital video broadcasting (DVB) from Europe and a Chinese standard.
E-Government
The government is committed to improving e-use in the public sector and reducing the digital divide. The development of e-infrastructure is also seen as one method to fight corruption in the public sector. Telecom Venezuela is working with the government on a project called Telepolítica, which involves using information and communication technology (ICT) for local development projects. In 2008, stateowned telecoms company Telecom Venezuela signed a co-operation agreement with the Comptroller General’s Office (CGR) and the National IT Institute (CNTI) to help build ICT infrastructure for the CGR and other public bodies.

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ReportsandReports – Thailand Information Technology Report Q3 2010

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The Thai IT market is the largest in the South East Asia region and, despite ongoing political uncertainty, is projected to grow at a CAGR of 12% over the 2010-2014 period. The total value of Thai domestic spending on IT products and services should pass US$5.5bn in 2010 and US$8.8bn by 2014. Despite current political uncertainties, a national PC penetration rate of around 15% indicates plenty of untapped market potential.
The political crisis in H110 had an impact on consumer IT demand, particularly in Bangkok, with sales down by around 15% in March, as the political crisis worsened. The downturn followed strong growth in the first two months of the year, which indicated strong underlying demand. Retailers reported a steady improvement in consumer sentiment in the last four months of 2009.
BMI’s view is that the fundamentals of growing affordability and low PC penetration, supported by government ICT initiatives, will keep the market in positive territory during the forecast period. There are a number of drivers, including a Government PC for Education programme, launched in H209. Other positive factors include 3G mobile and WiMAX broadband service roll-outs, and aggressive vendor and channel promotions.
Industry Developments
The political crisis in Bangkok and other major cities in H110 had an impact on consumer IT demand, particularly in Bangkok, which accounts for around half of national consumer IT spending. Retailers in Pratunam’s Pantip Plaza and Ratchaprasong district, which together account for more than 30% of the IT business in Bangkok, reported a drop in sales of around 15% in March 2010, as the political crisis worsened. Government and business demand held up relatively well, but during the troubles some vendors reported that their customers were delaying IT purchase decisions by one or two months. In 2009, Thailand’s government outlined a number of projects to help close the digital divide. One potentially significant initiative from the ICT Ministry is to offer a special tax reduction to companies that donate their used computers to local communities. Meanwhile, the government also revealed plans to offer computers, as well as software applications, bundled with broadband services from government telecoms operators CAT and TOT. The Ministry of ICT is currently negotiating with state-owned banks to offer special loans to users who participate in the programme.
The Thai government has announced an ambitious target to increase the local software market share of Thai software companies to 40% this year, and 50% in 2010.The Thai government has announced a series of measures to support the local software industry. SIPA (Software Industry Promotion Agency) has led ‘Buy Thai First’ campaigns to persuade local small and medium-sized enterprises (SMEs) to buy Thaideveloped software and has lobbied the government to endorse tax incentives for local developers.
Competitive Landscape
International vendors have taken a dominant position in the Thai brand PC market. Sales of international brand PCs exceeded local products for the first time in 2009, according to data from the National Electronics and Computer Technology Centre (NECTEC). International brand PCs are forecast by NECTEC to take 75% of the brand PC market in 2010, with local products being left with just 25%. In 2009, Acer achieved the number one spot in the Thai PC market, with 18% growth over 2008. Meanwhile, in 2010, Dell plans to at least double its revenues from the consumer segment in Thailand and said that it will continue to invest aggressively in the local market. The company plans to double its marketing budget in 2010 and build on its cooperation with Thailand’s largest IT superstore, IT City, expanding to more than 2,000 retail outlets by the end of 2010.
As business demand appeared to pick in H110, vendors were planning to invest to expand the enterprise software market. Global enterprise resource planning (ERP) software leader SAP wants to triple its local market share by 2010, based on its core ERP software. Meanwhile, US rival Oracle said that it will focus more on the mid-sized sector in 2010, targeting companies that wish to take a step up to professional software from ad-hoc use of Excel and custom programs. Enterprise software specialist SAS Software Thailand has announced a target to more than triple its local business and workforce within the next three years.
Computer Sales
According to BMI projections, Thailand’s PC market will be worth around US$3.0bn in 2010, up from an estimated US$2.6bn in 2009. In 2010 the consumer segment is expected to continue its dominance and comprise nearly two-thirds of the market. Strong demand from the consumer PC segment was the main PC market driver in 2009 as consumers accounted for around 60% of IT spending. PC penetration of around 14% represents considerable latent growth potential, and total hardware revenues including notebooks and desktops are expected to rise to US$5.5bn 2014.
The Thai PC market has become more mature, with greater segmentation apparent. There remains a firstbuyer market for desktops, particularly in large provincial cities such as Chiang Mai and Hat Yan. However, even first-time buyers have higher expectations concerning functionality and performance. In 2009, desktops recorded flat or slightly negative growth, due to the economic situation. The main driver of the computer market will be notebooks, and netbook sales may drop below 7% of total notebook sales in 2010.
Software
In 2010, Thai software sales are projected by BMI at US$609mn, despite the uncertain economic conditions, and software CAGR from 2010-2014 should be in the region of 15%. With the economic and political crisis having an impact in both public and private sectors, some vendors and their local partners saw a slowdown in some businesses in 2009.
However, growing PC penetration, and new technologies and business models, including 3G mobile and WiMAX, and industry trends, such as software-as-a-service (SaaS), Green IT and virtualisation, will represent growth areas, and there is a growing emphasis on cost efficiency as enterprises look to enhance productivity through automating these and other functions. Thailand’s software market is developing, despite the problem of software piracy, which still accounts for around 76% of software.
Services
IT services spending is forecast to reach around US$1.3bn in 2010, up from US$1.1bn in 2009. The economic crisis and political uncertainty had an impact in 2009, with projects being put on hold. However, sectoral CAGR is projected at 14% over the forecast period, as the market passes US$2.2bn by 2014.
IT services accounts for around 22% of total IT spending. Over the past few years, deal size has increased in key verticals such as banking and telecoms. Despite the financial crisis, some elements of bank spending will be relatively immune, particularly those driven by regulatory compliance. Meanwhile, telecoms is another big spending IT vertical, with mobile operators investing to expand capacity and roll out new services.
E-Readiness
Thailand internet penetration is set to pass 17% within BMI’s five-year forecast period, from around 16% in 2008. Broadband penetration will grow to 6.6% in 2014 from 2.3% in 2009, according to BMI estimates.
By 2009, the Thailand Internet Service Provider Association predicted that Thailand could see between 5mn and 10mn broadband subscribers, although BMI has opted for a more conservative estimate of 1.5mn subscribers. The level of growth set to be experienced in the broadband sector will also be fuelled by the award of WiMAX licences


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ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.


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ReportsandReports – Sweden Information Technology Report Q3 2010

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The Swedish IT market is largest in the Nordic region and, despite current economic headwinds, is projected to grow at a compound annual growth rate (CAGR) of 5% over the 2010-2014 period. The addressable domestic market for IT products and services is projected by BMI to reach US$14.9bn in 2010 and US$18.0bn by 2014.
The market fell by around 6% in 2009 due to the global economic crisis, which hit business spending in particular. Over BMI’s five-year forecast period, however, vendors should benefit from a growing emphasis on cost efficiency as export-oriented Swedish enterprises look to enhance productivity through automation.
The overall Sweden IT market outlook in 2010 is one of moderate recovery. In our core IT forecast scenario, IT market growth will be around 4% in 2010. Several major IT services agreements were signed or renewed in January-April 2010, boding well for positive growth outturns in 2010.
Computer Sales
According to BMI figures, Sweden’s addressable computer hardware market will be worth around US$3.1bn in 2010, up from US$2.9bn in 2009. Total PC revenues, including notebooks, desktops and accessories, are forecast at US$2.5bn in 2010 and are expected to rise to US$3.1bn by 2014 at a CAGR of 6%.
Business segment sales were hit in 2009 as global economic headwinds caused Swedish companies to cut IT budgets by around 7% on average in 2009. In 2010, sales of Microsoft’s new Windows 7 operating system has the potential to help trigger a new cycle of hardware upgrades, although much will depend on business confidence.
Software
In 2010, Swedish market software sales are projected by BMI at US$4.6bn, and, despite the uncertain economic conditions, revenues are expected to rise to US$5.4bn in 2014. Software CAGR from 2010- 2014 should be in the region of 4%. Drivers of software spending by Swedish companies include increasing the efficiency of global supply chains and logistics functions.
BMI estimates that the Swedish software market managed to record low single-digit growth in 2009, despite the economic headwinds. Internet-based software delivery models like cloud computing and software-as-a-service (SaaS) are likely to enjoy greater adoption in Sweden over BMI’s five-year forecast period. Among early adopters in the Swedish market are Swedish hotel chain Scandic.
Services
Swedish IT services spending is forecast to reach around US$7.2bn in 2010, up from US$6.9bn in 2009. The economic crisis and political uncertainty had an impact in 2009, with projects being put on hold. Sectoral CAGR is projected at 5% over the forecast period, as the market reaches US$8.6bn by 2014. Spending in some verticals held up relatively well during the economic slowdown. IT service companies such as HP, IBM and Oracle won new contracts in 2009 from companies such as Lansforsakringar, Sony Ericsson and Indkiska, in the financial services, telecoms and retail segments respectively.
Competitive Landscape
Acer and HP are leaders in the Swedish PC market, ahead of Dell, Lenovo and Fujitsu Siemens. In 2009, China’s Lenovo expanded its Swedish distribution network, adopting a multi-channel approach. In September, the company launched a cooperation with regional telecoms leader Telenor to launch eight laptop models. The cooperation covered Norway and Denmark as well as Sweden.
The drive to leverage emerging technologies such as cloud computing will support IT spending in the financial services sector. In April 2010, IBM announced that it signed a new six-year IT services agreement with Nordea, the leading bank in the Nordic region. The agreement, which runs through 2015, includes a commitment by IBM to help Nordea utilise cloud computing. Meanwhile, EDB Business Partner signed an agreement with FOREX Bank for the delivery of banking software solutions as a service.
An uptick in new services contacts boosted hopes in H110 of a recovery in IT spending. Accenture announced in April 2010 that it signed a contract to provide Electrolux IT Solutions, a subsidiary of Electrolux, with application development and management services. Under the global multi-year outsourcing agreement, Accenture will develop and manage a portfolio of enterprise applications for Electrolux including JD Edwards, Cognos and Lotus Notes.
Industry Developments
In 2009, IT companies expressed fears that a Swedish government proposal concerning comprehensive signals surveillance could damage Sweden’s competitiveness as an IT nation. The Lex Orwell proposal requires Swedish telecoms operators to cover costs for channelling traffic to so called ‘cooperation points’. Vendors have argued that the legislation could hit foreign investment in sectors such as data storage and telecommunications.
E-Readiness
Sweden has one of the most mature telecoms market in Europe, having been among the first to liberalise the provision of basic services as early as the mid-1980s. Despite this, its relatively small size and geographically dispersed population and business centres mean that major foreign investors have been reluctant to establish a presence in the telecoms market.
Sweden scores highly for information and communication technology (ICT) regulatory independence. The National Post and Telecom Agency (PTS) was established in 2004 and has a high degree of autonomy from the Swedish government. The PTS has been a strong supporter of competition in the telecoms sector – including the early liberalisation of the mobile communications market – and encouraged the merger of the Swedish and Finnish state-owned incumbent fixed-line operators to create TeliaSonera in 2002.
The take-up of premium broadband and mobile services such as wireless broadband has been decidedly muted in Sweden; this may be attributed to a general slowdown in the Swedish economy and rising interest rates.

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ReportsandReports – Sri Lanka Information Technology Report Q3 2010

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Sri Lanka’s IT market is estimated to be worth US$336mn in 2010, just 2% the size of India’s, but is expected to grow to more than US$700mn within BMI’s five-year forecast period. The computer market has comfortably been growing at a double-digit CAGR for the past several years, yet penetration remains below 1%. Computerisation has only just got started in the government service.
Sri Lanka’s IT market has considerable latent potential, but has been handicapped over the years by the country’s economic instability, due largely to the long-running civil war. This has impacted the market in multiple ways, from disruption of regional and distribution channels to the negative effect on the economic and incomes growth and the underdevelopment of the country’s telecoms infrastructure. In 2010, the consumer PC segment will benefit from lower interest rates and more credit availability, while the Computers for Education programme will continue to receive government investment in 2010. The projected 2010-2014 CAGR of 20% would make Sri Lanka one of the fastest-growing markets in the region, albeit from a low base.
Industry Developments
The decision by the Sri Lankan government announced in H110 to reduce import duties on electronic goods by around 3.5% should result in a further reduction of local market PC prices. The move will lead to a reduction in tax on imported CPUs, thus leading to lower prices for locally assembled computers. In 2010, the government plans to roll out another 1,500 computer labs for Sri Lankan schools. This is in addition to the 3,500 that have already been constructed in both rural and urban areas, with around 6,000 planned in total. The government designated 2009 as the year of IT (and English) in Sri Lanka. At the end of the year, the country continued to roll out new IT and education-related initiatives.
The Sri Lankan government’s e-Sri Lanka strategy outlines the country’s vision for information society development and forms the basis for initiatives related to ICT development. A key measure was the establishment of the ICTA, which has led ICT projects on various fronts. In recent years, plans for largescale deployment of broadband have been announced utilising digital subscriber line (DSL) as well as Wi-Fi, and fixed-wireless solutions such as WiMAX.
Competitive Landscape
Greater economic stability in Sri Lanka will enable an expansion of domestic computer production. In May 2010, Sri Lankan manufacturer Singer launched its new Singer X series of affordable notebooks and netbooks onto its domestic market, targeted at rural users. A number of other Sri Lankan PC brands, including Panora, Maya and Kobian, have established a niche in their domestic market. In 2010 Microsoft Sri Lanka is promoting its cloud-computing solutions, which it believes could be a transformative software delivery model for Sri Lankan enterprises. Hidramani Group, one of Sri Lanka’s largest apparel manufacturing companies, recently announced that it was running a cloud computing pilot on Windows Live Initiative.
The nascent IT services market is dominated by local IT distributors that have built IT services offerings around portfolios of brands such as HP, SAP and IBM. International vendors such as HP and IBM operate mainly through partners rather than having a direct presence. IBM appointed a new country manager for Sri Lanka in 2009 and described Sri Lanka as a significant growth market within its South Asia unit.
Computer Sales
Sri Lanka’s addressable computer hardware market is estimated at US$233mn in 2010 and is projected to reach around US$467mn in 2014. At least 350,000 computers were sold in Sri Lanka in 2009, despite the economic slowdown. This annual total could increase to more than 650,000 by the end of BMI’s forecast period with growing demand for affordable notebooks.
Sri Lanka’s IT market will stay hardware dominated, with spending on hardware accounting for an estimated 71% of Sri Lanka’s IT spending in 2009. There is considerable growth potential as the current level of computerisation is low, with PC penetration estimated at below 5%. The average price of a PC has already dropped over the past few years to less than US$300, bringing computers within the reach of lower income demographics.
Software
Sri Lankan spending on software remains rather low, with BMI estimating the addressable market at US$40mn in 2010. The estimated 11% share of the total IT spend, accounted for by software, reflects the relative immaturity of Sri Lanka’s IT market. However, the domestic software market is expected to grow at a CAGR of around 23% over the forecast period until 2014. One significant market restraint is the high level of software piracy, with nine out of 10 software packages in use thought to be unlicensed. The core business software demand is for applications such as enterprise resource planning (ERP), as well as basics like email. Local channels have estimated around 400 ERP installations in the country currently.
Services
IT services are estimated at around US$62mn in 2010, accounting for about 17% of Sri Lanka’s total spending on IT. The market is dominated by demand from government, finance and telecoms sectors, which account for at least half of total spending. The provision of IT services is still typically built around hardware sales, with the growing base of installed hardware and software systems the foundation for an expansion of services provision. The consulting element should become more significant over the forecast period. The economic situation, and credit tightening, is likely to have an impact on projects in some key verticals.
E-Readiness
Sri Lanka suffers from a very low level of internet penetration, at just 6.4% at the end of 2008. Broadband penetration was 0.5%. This low penetration level reflects the parlous state of Sri Lanka’s telecoms infrastructure as a result of years of civil war. This situation has been identified by the government as a major barrier to future social and economic development.
Progress is expected over BMI’s five-year forecast period, with internet penetration reaching 26%, and broadband penetration 13%. In recent years, the government has announced broadband infrastructure rollout plans and also encouraged the deployment of technologies such as WiMAX and Wi-Fi. However, adoption remains limited.


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ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.


Contact:
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Tel: +1-888-989-8004
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ReportsandReports – South Korea Information Technology Report Q3 2010

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South Korea’s IT market is projected to continue to strengthen in 2010, after signs of a continued upturn in consumer demand in the first half of 2010. South Korean IT spending is expected by BMI to increase from US$16.1bn in 2010 to around US$20.3bn in 2014. There will be a number of key growth areas including notebook PCs, IT outsourcing, hosted applications and industry-specific software applications. Going into 2010 the consumer segment was driving IT market growth due largely to increased consumer sales of notebooks. Corporate IT spending should pick up in 2010, however, as business confidence improves following a resurgence of orders in the wake of the economic slowdown. New cloud computing offerings are expected to fuel further demand from end-users to utilise this technology, and to drive investment in data centres.
In the consumer segment, growing broadband penetration and rising demand for notebooks will continue to be growth drivers. In the enterprise segment, the industry trend is towards specialised vertical-specific applications. Demand for advanced IT services such as outsourcing is expected to show a strong growth trajectory.
Industry Developments South Korea has announced that it is to spend US$224.5mn to prepare to launch fully fledged cloud computing services in 2010. Around 73% of the funds will come from the state, with the money being used to develop technology and build infrastructure required to support the service. The government will also move to reform potential administrative and legal barriers to cloud computing, which it aims to complete by 2013.
In Q210 the Korean communications regulatory lifted a briefly imposed ban on imports of the iPad for personal use. The ban had been in place because the iPad’s wireless networking features had not yet certified, but the Korean media had delighted in exposing Korean celebrities who had the gadget. South Korea plans to invest KRW400bn (US$341.1mn) by 2013 to help develop the domestic software industry. In March 2010, the government announced that it would spend US$27.4mn in 2010 on support for a software training programme that will aim to produce more software entrepreneurs. The South Korean government’s ambition is for South Korea to become a global software power, as well as a leading hardware producer.
Competitive Landscape
Local vendors Samsung and LG remained the leading players in the Korean PC market in 2009, with a combined market share in the region of more than 50%. Samsung took pole PC market position, with a market share approaching 40% in Q409, more than twice as much as that of closest rival LG. However, the combined share of the two big domestic vendors has slipped slightly from a previous level of around 60%. Meanwhile, the leading US vendor, HP, was thought to have around a 10% share.
The banking and financial services sector is a key target for vendors. In May 2010, US consulting company Accenture signed an eight-year collaboration agreement with local company Hanhwa S&C to jointly market IT solutions and services to insurers, securities firms and banks in South Korea. Hanhwa will help Accenture to tailor its financial services solutions to the Korean market.
Meanwhile, in April 2010, IBM announced that it won a contract to provide technology and services to Dongbu Insurance, Korea’s second largest non-life insurer. The seven-year open infrastructure offering contract has been valued at approximately US$60mn. Another key local client for IBM is Korean Air, with which IBM has a 10-year outsourcing agreement, renewed in December 2008.
Computer Sales
According to BMI projections, sales in South Korea’s PC market will be worth around US$3.3bn in 2010, with single-digit growth from 2009. Total PC revenues including notebooks and desktops are forecast to rise to US$3.4bn in 2014 at a CAGR of 1.4%. In the fourth quarter, total domestic PC shipments reached around 1.1mn units, with that total almost equally divided between desktops and notebooks.
The main driver in 2010 will remain notebooks, with shipments driven by demand for slimmer, lighter and more attractive models with multimedia and entertainment features and wireless connectivity. 3G wireless network expansion will also help to drive sales. Laptops already dominate in the consumer PC market, accounting for more than 60% of household PC sales in some quarters of 2009.
Software
Software spending is forecast at US$5.7bn in 2010 and is expected to be the fastest-growing segment of IT spending. As the market focus moves from hardware to services and solutions, the share of the market accounted for by software should rise, with enterprises seeking greater leverage from their investments. However, software piracy in South Korea is above the global average and remains a problem. The trend in the Korean software market is towards specialised vertical-specific application packages for industries such as auto, pharmaceuticals, financial services and health. Vendors such as Microsoft and Oracle are trying to keep ahead of smaller competitors by targeting key client groups with industryspecific software.
IT Services
IT services sector is projected to account for about 40% of the domestic IT market in 2010, with spending of US$6.4bn. CAGR for the segment is estimated at 7% over the 2010-2014 period. Sectors such as government, telecoms, healthcare and banking should continue to supply demand for implementation, consulting and managed services.
Outsourcing has become a significant factor and is estimated to account for up to 24% of IT services spending. In recent times, traditional IT services providers have faced strong competition for a share of the outsourcing market from IDCs (internet data centres). Korea’s IDC sector has been expanding at a 20% rate thanks to aggressive investments in capacity.
E-Readiness
South Korea has one of the most sophisticated mobile telephony markets in the world. Given the dramatic increase in 3G subscriber numbers seen by KTF, SK Telecom and LG Telecom and the increased marketing for 3G services by KTF, BMI is expecting this healthy growth to continue.
There is some confusion as to what technologies South Korea’s operators regard as 3G. All three operators have had CDMA2000 1x networks since at least 2001, which the ITU defines as third generation. However, KTF and SK Telecom did not regard their networks as IMT-2000 until they upgraded to CDMA2000 1x EV-DO in 2002. Both SK Telecom and KTF have now upgraded to WCDMA- based HSDPA networks, launched in 2006, which are 3.5G. LG Telecom has lagged behind on the technological front and only in April 2009 did it commercially launch a CDMA2000 1x EV-DO Revision A network and start offering ‘3G’ services.


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ReportsandReports – Peru Information Technology Report Q3 2010

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Peru’s IT spending is forecast to stay in positive territory in 2010, with a robust economic recovery lifting IT investment, despite some business environment concerns. Government ICT spending accelerated towards the end of 2009 and should be maintained ahead of presidential elections in 2011. Peru has one of the smaller IT markets in the Latin American region, but spending is projected to grow at a compound annual growth rate (CAGR) of 13% over the 2010-2014 period, making it one of the highest growth global IT markets. Total spending on IT products and services is forecast to approach US$1.9bn by 2014.
The Peruvian IT market has a significant geographic digital divide, with largely untapped markets beyond the capital Lima, which accounts for at least 80% of all PC sales. Per capita IT spending is projected to grow to US$59 by 2014, from around US$39 in 2010. The regional structure of the market will evolve, with slower growth likely in Lima, compared with the Peruvian provinces.
Industry Developments
After purchasing nearly 300,000 laptops in 2009, the scale of delivery of the government’s computers for schools programme is expected to be reduced in 2010. The government has experienced logistical difficulties with estimates that only around 50% of computers procured through the programme in 2009 have made it into schools. This seems to have prompted at least a temporary pause with no new procurements announced in the first few months of 2010.
In March 2010 the Peruvian government signed an e-government agreement with South Korea. The agreement, between Peru’s Transportation and Communications Ministry and South Korea’s National Information Society Agency (NIA) will support South Korea’s drive to strengthen e-government services in areas such as healthcare, education and education, and disaster prevention. Korea will also support Peru by providing related software.
Government spending accelerated towards the end of 2009 and this is expected to be maintained in 2010 despite a deteriorating fiscal position. Areas of opportunity could include health, pensions, tax and egovernment projects, as well as affordable computer and other digital divide programmes. 

Competitive Landscape
Multinational vendors dominated in 2009, with HP the market leader with a share of above 50%, well ahead of main local market rivals Dell and Lenovo. HP was also the overall PC market leader in 2008, with a share estimated at around 40%, again ahead of its closest rivals. Peru, one of Latin America’s highest growth PC and notebook markets, should continue to provide opportunities for multinational vendors.
One opportunity being targeted by software vendors is cloud computing solutions such as Software-as-a- Service (SaaS). In April 2010, US SaaS segment leader Salesforce.com announced that it planned to work with its Peru partner Qintec to accelerate its development in the local market. Expansion through regional partnerships is one of Salesforce.com’s current priorities for the Latin American region In 2010 IBM is targeting opportunities generated by Peruvian banks’ technology upgrades. Meanwhile, Peruvian systems integrator GMD is also focusing on opportunities in the financial and banking sector, as the government accelerates its spending. The company has invested in expanding its data centre with new infrastructure to support the delivery of outsourcing services.
Computer Sales
Peru’s computer hardware sales are forecast at US$619mn in 2010, and they are projected to reach US$965mn by 2014, growing at a projected CAGR of 12%. Peru’s consumer PC segment should experience healthy growth this year. Retail sales are still less than 10% of the PC market, but recent distribution agreements by vendors and supermarket chains will drive this higher.
Government programmes and demand outside the capital Lima are likely to fuel growth over the next few years. The level of ICT utilisation by municipal and provincial governments is low by regional standards and investments are likely to increase in 2010.
Software
Peru’s software market is projected to be worth US$134mn in 2010, with the market reaching a value of US$225mn by 2014. In May 2010, leading Peruvian software distributor Nexus forecast that the local software market would grow by a high double-digit factor in 2010, thanks to better prices and more demand from provincial companies. Peru’s software spending CAGR for 2010-2014 is projected at 14%. The majority of current demand, in functional terms, is for enterprise resource planning (ERP) and supply chain management (SCM). There should be a demand to improve processes such as finance, accounting, sales and inventory. There is a small but growing market for custom solutions in sectors like telecoms, banking and transport.
IT Services
Peru’s IT services market is projected to grow at a 14% CAGR in the 2010-2014 period. For a developing market, the percentage of IT market revenues generated by services is high, at around 32%, although this is in line with the region and lower than for Brazil. The growing level of investment in recent years in corporate management solutions is translating into demand for support and maintenance as well as more sophisticated IT services.
Government spending on IT services is likely to be maintained in 2010, ahead of the presidential election in 2011. Meanwhile, the banking industry is investing in security, business intelligence and virtualisation projects. Other opportunities could exist in 2010 in the areas of health, pensions, tax and other egovernment projects.
E-Readiness
Recent data from Peru’s national statistics institute, IENI, suggests that nearly 75% of internet users use a public access point, compared with just 18.8% of users who use the internet at home, and 12.1% at work. Mobile telephony penetration is continuing to increase significantly and was up to 45.02% in Q307, up 31.3% year-on-year (y-o-y).
The World Economic Forum ranked Peru 78th in the world in its most recent survey of ‘e-readiness’, but cited improvements in some institutions including those within the judicial, police and educational spheres.

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ReportsandReports – Mexico Information Technology Report Q3 2010

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BMI projects that Mexican IT spending will grow by nearly 10% in 2010 to around US$11.7bn, despite continued economic uncertainties and a decline in private sector credit growth. Government spending was a relatively strong area in H110, with the rollout of national and local projects delayed by an austerity drive in H209.
Mexico’s IT spending is forecast to grow at a compound annual growth rate (CAGR) of 9% over the 2010-2014 period, although with strong variation between sectors and regions. Mexico City and its surrounding area accounts for at least 50% of total Mexico IT spending, but Mexico’s under-penetrated south east and Pacific regions are expected to offer growth opportunities over BMI’s five-year forecast period.
IT spending is expected to outpace GDP growth, with drivers including rising PC penetration and growing PC affordability, and US corporate demand for IT outsourcing. IT spending as a percentage of GDP at around 1.4% remains well below OECD levels and BMI projects that per capita IT spending will rise from US$108 to US$163 by 2014.
Industry Developments
Government spending is expected to grow in 2010, but individual projects will continue to be affected by budget uncertainties. One priority in 2010 is spending on IT equipment such as PCs, software, electronic blackboards and projectors for schools. In August 2009, the government launched a new wave of austerity cuts necessitated by the economic downturn, with US$6.4bn in cuts made in that month alone. Areas of spending at the federal level include integrated enterprise resource planning (ERP) and back office systems and e-services platforms and interfaces. However, it is unclear to what extent continuing tight credit conditions and fiscal pressure will ultimately impact on government IT spending should the economic recovery falter.
Fiscal pressures were behind a federal government proposal last year to end financial assistance for companies that end in technology. The proposal, heavily criticised by Mexican IT association Canieti, threatened to eliminate the provision of federal funds to cover 30% of companies’ investments in innovation and technology development.
Competitive Landscape
PC vendors are focused on opportunities in the small and medium-sized enterprises (SME) sector. Dell has said that around 30% of its Latin American region revenues now derive from SMEs. The company has launched new models in its low-cost Vostro line, aimed at the SME segment, as well as government and educational institutions. Meanwhile, through Dell Financial Services, Dell has also attempted to help smaller businesses overcome capital outlay constraints to investment in IT.
One result of the economic crisis may have been to accelerate adoption of cloud computing solutions such as Software-as-a-Service (SaaS). The Chilean unit of Microsoft has a target of more than 1,000 companies using its Microsoft Online Services offerings within the next year. Meanwhile, European giant SAP has also targeted SMEs with its online delivery solution, ‘Business All-in-One Fast-Start’, as part of a partnership with HP.
Many Mexico market computer hardware vendors have adapted their strategies to take advantage of increased sales through resellers and retailers. The Mexico market is dominated by a number of IT wholesalers which are mainly active in the larger regional markets, while for the moment less developed regions are served by smaller local distributors.
Computer Sales
Mexico’s computer hardware sales are estimated at US$5.4bn in 2010 and are projected to reach around US$8.1bn in 2014. There remains considerable latent potential as the current low level of computerisation is low, with PC penetration estimated at below 25%. Growing broadband penetration, including 3G mobile, will drive the PC market. Netbooks will remain a growth driver here, with their main attraction for price-sensitive consumers and small businesses being their low-cost relative to fully featured notebooks, although this advantage is being reduced. The SME segment is expected to be a significant opportunity for netbook vendors. Most netbooks currently retail in Mexico in the US300-US$500 price range, however, adding to pressure on average PC prices.
Software
The Mexican software market is projected to reach US$2.2bn in 2010, from US$2.0bn in 2009, with imported software accounting for at least 80% of the total. Last year the recession led some companies to cut IT budgets or look to defer systems updates, with most spending coming from existing clients, and an emphasis on maintaining existing applications. Overall, however, business software was one of the IT market segments less affected by the slowdown.
Software spending should have an upwards trajectory as the government turns its attention to overcoming Mexico’s long-standing under-investment in this area. In 2009 the most popular applications remained basic ERP, and supply chain management (SCM) solutions, while business intelligence and security software should provide growth opportunities, including more spending on networked security solutions.
IT Services 
The IT services market is projected at around US$4.0bn in 2010. Despite near-term economic exigencies, the market should ultimately grow at a CAGR of 11% through 2014. In 2010, however, much will depend on the speed and sustainability of global economic recovery.
The increasing number of multinational companies operating in the market is an important driver for spending. Opportunities also reside within the SME sector, where companies are trying to use computing resources more effectively. Meanwhile, Mexico is becoming an increasingly important hub for provision of business process outsourcing (BPO) and other outsourcing services.
E-Readiness
The World Economic Forum’s latest annual survey found Mexico continuing to make steady progress on network indicators. The survey had Mexico climbing six positions in the rankings from 55th. The report attributed the improvement to the adoption of more efficient electronic strategies for digital networks and infrastructure connection nationally and regionally.
The potential for new broadband technologies to take hold in Mexico is high, with the energy utility owning fibre-optic infrastructure and WiMAX licences expected to be auctioned in 2009. With Cofetel taking a more combative stance to Telmex, BMI believes that there is a good chance that new operators will enter the market and be responsible for strong growth.
E-Government
The 2008 UN e-government survey found that Mexico had the most advanced e-services development in Latin America, due to a ‘strong national government portal’, which encouraged online consultations between government and citizens.
Recent state and municipal statistics have highlighted gradual progress in the implementation of egovernment in Mexico at a federal and state level. In 2001 the government launched an e-government initiative that prioritised providing health, education and other government services online, as well as the development of e-commerce. Since then, however, funding has rarely been sufficient for much progress to be made given the substantial task involved, and state and municipal governments are increasingly seeking to launch their own initiatives. Many states are seeking funding from the private sector to make good gaps in public funding.
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ReportsandReports – Hong Kong Information Technology Report Q3 2010

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Market Overview
The Hong Kong IT market is forecast by BMI to grow from around US$4.6bn in 2010 to US$5.7bn in 2014. Sales were strong in Q110, with retail demand leading the way as the economy recorded positive growth following a contraction in 2009. The government sector is expected to be the key driver, along with stronger demand from the corporate and small and medium-sized enterprise (SME) segments. IT market growth is forecast at 5% in 2010, but much will depend on continued business and consumer confidence in the economic recovery. In 2010, consumer spending is expected to remain strong, as evidenced by strong demand for Apple’s iPad. Private consumption grew by 6.5% in Q110, while imports also increased.
The IT market will be supported by initiatives encouraging the integration of Hong Kong’s economy with mainland China and the abolition of taxes on cross-border trade. Recent integration of PCs with wireless networking technologies, as well as the roll-out of 3G mobile networks and popular converged services such as internet protocol television (IPTV), are also drivers.
Industry Developments
In February 2010, Hong Kong Financial Secretary John Tsang’s maiden budget was broadly positive for local IT market growth, as the government looked to strengthen the economic recovery. The HKD317.2bn (US$40.82bn) budget was composed of higher expenditure and one-off relief measures to support domestic demand and lower-income households.
overnment fiscal stimulus, including tax relief, was aimed at boosting consumer confidence. In 2009, projects being implemented by Hong Kong public sector organisations included development of a city-wide system for sharing electronic health records and an e-procurement system for the office of the Chief Information Officer. Moves to increase the number of mainland Chinese residents visiting Hong Kong by making it easier for them to apply for visas provided a boost to the Hong Kong computer market during the economic slowdown. Many mainlanders visit Hong Kong to purchase notebook computers, digital cameras and other devices. The visa reform was widely perceived as a gesture by Beijing to help Hong Kong fight the economic crisis.
Competitive Landscape
This year is projected to see the rise of tablet notebooks, spearheaded by Apple’s iPad. The iPad enjoyed strong sales in Hong Kong over the Easter weekend shopping period, with retailers reporting brisk sales. The units being sold had been imported unofficially and cost about 50% more than in the US market. Other vendors are expected to follow Apple in releasing net tablet devices, which have a form factor between the size of a smartphone and a netbook.
One current feature of the IT services competitive landscape is the increasingly aggressive move of telecoms service providers into the IT services space. In May 2010, PCCW Solutions launched its own cloud computing service. Local telecoms company PCCW has forecast that the service will break even within one year, and the banking and retailing fields are seen as key areas of potential.
In January, Hong Kong Broadband Network, the broadband subsidiary of local telecoms company City Telecom, announced that it had formed a partnership with I-Consulting Group to introduce managed services. Meanwhile, COL, the IT services arm of telecoms operator Wharf T&T, has launched a partnership with US software giant Oracle to deliver human resource process outsourcing.
Computer Sales
BMI forecasts the Hong Kong computer hardware market at US$2.1bn in 2010, with 5% growth from 2009. In H209, the market rebounded as consumer spending recovered to grow by an impressive 4%. However, the most popular area of the computer market was netbooks, which were estimated to have accounted for 20-25% of Hong Kong notebook sales in 2009.
Computer sales are expected to maintain an upward trajectory in 2010, with robust consumer demand support by a revival in corporate and SME investment. The Closer Economic Partnership Agreement with mainland China is continuing to expand horizons for smaller enterprises and encourage IT investments.
Software
Software sales are forecast at US$1.1bn in 2010 and are expected to reach around US$1.4bn by 2014. Hong Kong boasts one of the most advanced software markets in the region and software accounts for around 25% of IT revenues. Indeed, the territory has long been an important market for new launches of packaged software products.
The release of Microsoft’s Windows 7 operating system has the potential to stimulate the market. Beyond basic enterprise resource planning (ERP) applications, business segment growth opportunities include customer relationship management (CRM) and business intelligence. As vendors’ attention turns to smaller companies, the software-as-a-service (SaaS) model is enjoying increasing popularity in Hong Kong.
IT Services
In 2010, the IT services sector is forecast at around US$1.4bn, up from US$1.3bn the previous year. IT services revenues are then projected to grow at a 2010-2014 compound annual growth rate (CAGR) of
5%. The market is expected to build on a trend towards larger outsourcing projects evident in both the public and private sectors over the past couple of years: IBM and HP are among those to have won large deals.
The government’s Digital 21 initiative will continue to generate a number of projects, while one of the highest IT spending verticals should be the financial sector, where IT systems and processes still generally lag some way behind Hong Kong’s status as a leading global financial centre. The IT services industry benefits from Hong Kong’s excellent telecoms infrastructure, with Hong Kong being the first city to fully digitise its fixed-line telecoms networks.
Cyberport
The Cyberport was designed to provide the city with a major regional hub that would attract leading IT companies and professionals. The first phase of the HKD13bn project, developed by PCCW, was inaugurated in November 2001. After the science park opened in June 2003, it came under criticism for failing to attract enough tenants to fill the 38,000m2 of office space. This was mitigated slightly when the Dutch electronics firm Philips agreed to rent a floor and Microsoft announced it was moving its 250 Hong Kong-based employees there. However, high-tech blue chip companies seem to have lost interest, with commentators pointing to the lack of a mature venture capitalist community, favourable egovernment policy or even ‘entrepreneurial spirit’. As the Cyberport does enjoy some advantages, including a favourable location and proximity to the vast mainland market, there is increasing demand for the government to revive the project.


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ReportsandReports – Colombia Information Technology Report Q3 2010

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Colombian IT spending is projected to grow at a compound annual growth rate (CAGR) of 11% over the 2010-2014 period as the market continues to mature. In H110, vendors reported that demand was up in both consumer and large company segments. The consumer-driven economic boom of recent years may have come to an end, but government programmes and growing computer affordability will support more spending on IT products and services.
IT spending is projected to grow 16% in 2010, with growth areas in both consumer and business segments. The economic outlook in 2010 remains mixed for the IT market, however, as key IT spending verticals like manufacturing are unlikely to return to 2007 growth levels for some time. Similarly, despite strong PC sales in January 2010, there is little short-term prospect of consumer growth returning to the 5%+ levels seen in the past few years.
The government sees increased information and communication technology (ICT) spending as a key means to advance its central strategic goal of helping the country reintegrate disaffected groups. Per capita IT spend is projected to rise by 43% from US$44 in 2010 to US$63 by 2014, while PC penetration has exceeded expectations and could reach 20% within our forecast period.
Industry Developments
The Ministry of Communications assigned a COP1.5bn budget for the national plan for ICT (PNTIC) for the 2008-2010 period, with the money channelled through the Communications Fund. The 2008-2010 PNTIC sets out a number of targets for 2010, including boosting the percentage of municipalities with broadband access to 70% and increasing the number of households with broadband access to 40%. In early 2009, local Colombian software developers association Fedesoft said that it expected further action from the national government during that year to support the domestic software industry. The government had been working on a general software law that was on track to be approved by the end of 2009 or early 2010. The law is expected to include measures such as allowing investments in software to be amortised and depreciated like other capital investments.
The government is pressing ahead with its computers for education (Computadores para Educar) programme, which has delivered 161,300 computers to schools since 2001, according to government data. The programme has piloted Microsoft Windows XP versions of the One Laptop Per Child (OLPC) XO laptop.
Competitive Landscape
The Colombian unit of Lenovo reported 33% growth in 2009. In October of that year, Lenovo stepped up its campaign to penetrate Colombia’s retail PC segment. Lenovo plans to expand its retail sector presence through expanding channel partnerships and its new desktop and laptop series will be distributed through the companies MPS, Quorum, SED, Cubix and Makrocomputo.
One significant local market growth area is SAP-related consulting. In April 2010, Chilean IT consultancy ActualiSAP announced that it was expanding into the Colombian market and would open a Colombian office this year. Meanwhile, HP has partnered with SAP on its online solution ‘Business Allin- One Fast-Start’, while Neoris has expanded its operations by establishing a new unit in Colombia that offers IT consulting, systems integration, business operations and outsourcing services. In H110, US vendor Citrix Systems was one vendor to report growing interest in virtualisation from Colombia’s public sector and launched a new subsidiary in the country to take advantage of the potential opportunity. Meanwhile, the official launch of Indian IT firm Tata Consultancy Services (TCS)’s new Colombia office highlighted the growing opportunities in the local financial services sector, which accounts for around 50% of TCS’s regional revenues.
Computer Sales
PC sales are projected at US$973mn in 2010, following strong growth in the first half of the year, and should pass the US$1.4bn mark by 2014. Retail PC sales surged in January 2010, according to official data, supporting projections of a market bounce-back in 2010 in line with private consumption. Businesses are expected to maintain a cautious attitude to IT investments in 2010, however. Colombian PC penetration reached 12.8% as of mid-2009, surpassing the government’s previous 2010 target of 10.8%. The main long-term drivers of growth in the Colombian PC segment are lower prices and greater affordability. Notebook sales drove significant growth in 2009 and accounted for over 50% of PC shipments for the first time.
Software
Colombia’s software market is projected to be worth US$378mn in 2010 and software CAGR for 2010- 2014 is forecast at around 11%. Software has opportunities for growth over the next few years although, in the near term, strong economic headwinds will lead some companies to defer system updates. Software piracy was estimated to account for 56% of software in 2008, down considerably from the rate a few years ago.
Vendors reported strong business software demand growth in H110, particularly among larger and medium companies. Most demand in the near term will be for basic solutions, such as enterprise risk management (ERM) and supply chain management systems.
IT Services
Colombia’s IT services spending is projected at around US$781mn in 2010, with 16% growth compared with 2009. The percentage of IT market revenues generated by services is currently around 39%, high by emerging market standards and above the regional average. The majority of demand, around 75%, still comes from the large company sector.
In Colombia, several sectors have particular potential, including financial services and utilities, with Isagen and Empresa de Energia de Cundinamarca awarding some large tenders. In the last year or two, there has been a trend towards bigger managed service and outsourcing deals.
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ReportsandReports – Chile Information Technology Report Q3 2010

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Market Overview
Chilean IT spending is expected to grow around 10% in 2010 with sales of US$2.3bn, which will increase to around U$3.4bn by 2014. Chile’s IT market is one of the most developed in Latin America and, with many indicators now turning positive, is projected to grow at a compound annual growth rate (CAGR) of 11% over the 2010-2014 period.
It is still too early to assess how the Chilean earthquake and subsequent reconstruction efforts will impact on the local IT sector, but rebuilding is expected to begin apace in H210. Organisations in government and other sectors, which are in need of updating of services and IT infrastructure, may take advantage of the opportunities presented by reconstruction to advance this agenda.
Chile retains some strong IT market fundamentals, including consumer affluence and a relatively favourable business environment. Chile’s development as an offshoring location will attract more investment in IT services, with sectors like retail, distribution, financial services, telecoms and healthcare all offering opportunities.
Industry Developments
Chilean President Sebastián Piñera has set out a number of proposals for the domestic IT sector, including tax breaks for IT companies that invest in Chile as an IT services hub. Some other proposals in Piñera’s plan have positive implications for the domestic IT market. They include increased use of IT in classrooms and expanding digitalisation of public entities beyond traditional flagship projects. Leaving aside potential reconstruction-driven investment, government spending on IT projects was expected to rise in 2010, with Q110 seeing the launch of a number of new projects. In early 2010, some significant public sector software tenders were announced, including an US$80mn tender from Chile’s National Registry. Meanwhile, the Civil Registry was analysing bids for a separate US$300mn tender to supply e-ID cards and passports.
Among major projects launched in 2009 was the Enlaces programme to provide IT for schools. The programme, led by Chile’s education ministry, involved the set-up of a US$3.7mn fund to subsidise IT purchases for more than 2,000 schools throughout the country. Schools will be able to use the fund to acquire education software and devices, with standards and prices established by the ministry.
Competitive Landscape
HP has predicted double-digit growth in Chilean sales in the next few years. The company has an agreement with Chilean telecoms company Entel by which Entel will sell HP 3G laptops bundled with its own 3G services. Meanwhile, Chilean contender Libesa is known for its school and office supplies brands, but has spent around US$10mn over the past five years on moving into the notebook market, where it claims a 35% share. The company is now targeting the university notebook sector and is adding capacity with an eye to exporting notebooks to Mexico and the US.
In May 2010, Microsoft launched the Chilean branch of its international partner association to help local partners to generate more business. Microsoft hopes that the new channel organisation will provide an infrastructure that will help guide local clients to transfer to cloud computing. The company is targeting both consumer and business segments with its online solutions. In the business segment, Microsoft offers online versions of Exchange, Sharepoint and other collaboration tools.
IBM enjoyed more success in the Chilean market in Q110 with an agreement with Chile’s LAN Airlines to administer its technology platform for the next five years. Under the terms of the estimated US$15mn contract, IBM will provide administration, operation and control of the platform. In 2009, IBM signed an agreement with Chilean systems integrator Synapsis to jointly offer solutions in Chile and a number of other regional markets.
Hardware
BMI forecasts that Chile’s computer and accessories market will have a CAGR of around 8% over the 2010-2014 period. Computer hardware sales in 2010 are forecast at US$1.0bn, up from US$897mn in 2009, when the market suffered a sharp deceleration. However, spending should approach around US$1.4bn by 2014.
Chilean business segment PC demand is expected to recover in 2010, after there were signs of improvement in H209 due to restocking following a rundown of inventories. There could be a boost, particularly in the second half of the year, from computer hardware tenders delayed from 2009.
Software
Chile’s software market is projected to be worth US$354mn in 2010, with high single-digit growth compared with 2009. Software CAGR for 2010-2014 is projected at around 11%. The recession led some companies to review IT budgets or look to defer systems updates, but other companies viewed software investments as a means of achieving greater efficiencies in difficult times. In early 2010, some significant public sector software tenders were announced, including an US$80mn tender from Chile’s National Registry. Piracy was estimated to account for 68% of software in 2008, up 1% on the 2007 level, despite a sustained government campaign to reduce this.
IT Services Chile’s IT services market is projected at around US$901mn in 2010 and is expected to grow at a 14% CAGR over the 2010-2014 forecast period. The percentage of IT market revenues generated by services is currently around 37%, high by emerging market standards but similar to other countries in the region, such as Brazil. The majority of demand, around 75%, still comes from the large company sector, but smaller companies are now becoming more sophisticated in their demand.
Q110 saw a number of significant IT projects launched in sectors ranging from local government to transport. Led by the financial, telecoms and retail sectors in particular, there is a trend towards bigger managed service and outsourcing deals in the local market. Healthcare IT is underdeveloped in Chile and therefore represents a significant opportunity.
E-Readiness
The government is planning to increase Chile’s broadband options by auctioning 3G mobile and WiMAX. For 2008-2009, the government allocated US$80mn to support projects aimed at boosting internet coverage. The telecommunications regulator, Subtel, also launched a new universal access fund in 2008.
In general, Chile enjoys some of the best telecommunications infrastructure in South America. In a recent survey, the World Economic Forum ranked Chile 31st in the world in the category of ‘degree of preparation to participate in and benefit from information and communications technology’, the highest ranking in the Latin American region. However, the report concluded that Chile’s e-development was held back by some familiar failings, including an inefficient government bureaucracy and over-regulation

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Original Source : – Information Technology Market
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