Introduction
Electricity is a basic necessity and is critical for the safety, comfort and convenience of modern households. Widespread use of electronics and information and communications technologies for entertainment and work by residential users has further increased the dependence on electricity. Homes reliant upon grid electricity often experience power failures due to disruptions caused by supply shortages, equipment failure or weather related outages. Residential users are increasingly investing in back-up or standby power generators to provide electricity during such events.

Driven by population and income growth, increasing urbanization and electrification and an increasing dependence on electrical appliances and devices, global residential electric consumption continues to grow. Further, residential demand for electricity in developing nations has grown by over 40% since 2000. However, the generation and supply of electricity in many of these nations has not kept pace. More than eighty countries around the world, including major economies such as India and China, are currently experiencing significant, long-term energy shortages.

In 2009, nearly 9.3 million generators were sold globally for residential applications. Supported by a recovery in the global economy, worldwide residential engine-generator unit sales are expected to grow by 7% per year to nearly 13 million units in 2014. Concurrently, the U.S. market for residential gensets is expected to continue to benefit from consumer desire to insure against utility power failure resulting from an aging infrastructure and increasing climate-related events and approach $1.2 billion in 2014.

Residential Generators, 2nd Edition - U.S. Market and World Data includes a broad review of the global market for residential generators. The report provides a discussion of residential generator products and technologies as well as technologies which compete with traditional combustion engine-driven gensets. Global market demand for residential generators is quantified and projections for growth in demand are provided, along with the key factors influencing this growth. The report also provides profiles of 10 residential generator manufacturers.

Report Methodology
The information in Residential Generators, 2nd Edition - U.S. Market and World Data is based on primary and secondary research. Primary research entailed interviews with firms involved in the manufacture, distribution and sales of generator products, analysts, and consultants to the energy industry to obtain insight into the products, technologies and market factors shaping the industry. Secondary research entailed data gathering from relevant sources, including government and industry publications, company literature and corporate annual reports.

What You’ll Get in This Report
Residential Generators, 2nd Edition - U.S. Market and World Data
 contains important insights and projections regarding the future of this market around the world. Subscribers will benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report
If your company is already doing business in the market for on-site residential power generation, or is considering entering the marketplace, you will find this report invaluable. It provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current global market for residential engine-generator products and technologies, as well as projected market demand and trends through 2014.

This report will help:

Marketing managers understand the market forces shaping the market for residential generators and identify market opportunities.
Research and development professionals stay on top of competitor initiatives and explore demand for residential power generation products.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, product managers, and other colleagues with the vital information they need to do their jobs more effectively.


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