The recent development initiatives in the field of web application development involve the use of ASP, PHP and other scripting languages and its possible negative effects from the SEO – Search Engine Optimization aspects. It is common knowledge about the prominence that SEO – Search Engine Optimization enjoys in the entire cycle of website development.

These days the SEO – Search Engine Optimization forums and developer boards are abuzz with queries about the compatibility of ASP, PHP and other scripting languages with SEO – Search Engine Optimization techniques and whether this would lead to any negative effect at all on the website optimization. Server side scripting languages is a wide bracket of technologies such as ASP, PHP, Cold Fusion, Python and Perl among which ASP and PHP are a favourite with developers.

Combination with cutting-edge database management systems such as MySQL and SQL server is common. The scripting languages utilize the information from the databases and dynamically create web pages. Server side scripting techniques and databases enable web developers to provide easy management and creation of multiple pages. Systems such as Joomla and WordPress have gained immense popularity and use these scripting languages for creation of web pages and have become a quintessential part of website design and development process. The major concern that reigns supreme in the mind of developer is whether HTML pages get indexed faster and are easily read by search engines.

This does not hold veracity as ASP and PHP both can create pages in HTML with similar coding and static nature. Thus these server side scripting languages will not in any way hinder the SEO – Search Engine Optimization strategies and plans. The only aspects that need to be considered while employing these server side scripting languages is that the pages need to be developed in a fashion that they work like static web pages and avoid use of multiple queries in the URL.

Apache provides the excellent facility of making URLs seem static to ensure that they are easily readable both to the search engines as well as website visitors. Other aspects that should be under consideration are error free coding, standards compliance and page titles that are specific to the pages created. HTML would ensure that whatever be the script use the probability of messy coding is minimal and that search bots will still read the page which the primary objective of any SEO services firm. ASP and PHP are popular due to their user friendly features and compatibility with SEO – Search Engine Optimization strategies.


Thus ASP and PHP are astute choices for web application development and also adhere to SEO – Search Engine Optimization and SEM – Search Engine Marketing strategies and plans and are highly recommended by SEO services and SEM services.