We live in an age characterized by speed. This value transcends into every facet of life and dictates the way we lead our lives day-to-day. Information availability has assumed critical proportions and is paramount for every day needs in all arenas, business or individual. In such vital circumstances we cannot imagine a slow website hindering our search for mission critical data or information. In such situations, SEO – Search Engine Optimization based navigation techniques work wonders in providing a fruitful experience to netizens.

Simple aspects can prove to be extremely helpful in SEO – Search Engine Optimization based website navigation. Keeping things simple will lead to a credible approach and provide organization that is loved by Search Engines through out. Employing simpler tags for navigation links rather than fancy buttons, images or tags is one way. This way the links are easily searchable to the user. The search bots do not discriminate based on the aesthetic value of tags and therefore will treat links as links. In fact with simpler and more evident links, there is much higher probability of the search bots picking up the link. Creating an astute sitemap is another ideal SEO – Search Engine Optimization technique and is extremely crucial from the point of view of getting indexed in the search engines.

An XML or HTML sitemap is ideal or a combination can be used, as having one if place is essential. The sitemap must be located in the root directory of website and will aid in building an interior link organization; a process known as deep linking. The importance of sitemap is hidden in the fact that it compels the search engine bot to index the complete site. It is kind of obvious but still portray and display links in an easily visible fashion.

A large amount of clutter in the form of images, graphics is not recommended from the SEO – Search Engine Optimization point of view and chances are with that amount of clutter users will get annoyed and frustrated. The colour scheme for the website should also be consistent and the link should be placed in a site that’s easily visible and should not be camouflaged by images or a photo. Make it evident to any user navigating your site that a link is present on the page and it is meant for navigation. It is one area in which you should choose not to be discreet. Keeping these aspects in mind will allow for effective implementation of SEO - Search Engine Optimization.


Employing professional IT service and solutions providers specializing in SEO services and SEM services can be a bright idea as this relatively decreases the load on you shoulders and you can rest assured that SEO – Search Engine Optimization experts are at working hard to optimize your site. Keep a clear head and follow the guidelines mentioned and you should be good to go.