ReportsandReports announces it will carry the Where Britain Shops Supermarkets 2010 Market Research Report in its store.
Browse the complete Report on: http://www.reportsandreports.com/market-reports/where-britain-shops-supermarkets-2010/Search More Then 45000 Market Research Reports at ReportsandReports
Verdict Research: Where Britain Shops 2010: Supermarkets provides a comprehensive analysis of the shopping habits of UK consumers. It presents a detailed examination of changing customer profiles as well as demographic, socio-economic and shopping around trends.
Scope
- A wide-ranging analysis of the way customers shop in supermarkets, complete with profiles of Asda, Morrisons, Sainsbury and Tesco.
- In each of the eight categories profiled the report has a socio-economic breakdown of shoppers, analysis of competitors used and sector penetrations.
- For each profiled supermarket, this report provides a socio-economic breakdown of their customer base and cross sector shopping data.
Supermarkets' share of all shoppers is down by 1.7 percentage points year-on-year. The main factor behind this decline is an improved performance by other retailers, especially in clothing. These retailers have opened aggressively in more central locations and worked to offer a higher quality of product and improve their merchandising standards.
Grocers' low prices are attracting more electricals shoppers, on top of gains made due to dissatisfaction with specialists' service levels. More customers are researching a purchase and then buying at the lowest possible price, benefitting grocers. Supermarkets have also improved the good and best partsr of their good-better-best architecture.
Morrison's share of all shoppers has increased by 0.9 percentage points to 27.5%, its highest proportion yet and 4.6 percentage points higher than in 2005. Factors driving this growth were increased promotion of its quality credentials, keener prices and aggressive expansion, especially in areas where it is underexposed, such as southern England.
Reasons to Purchase
- Where Britain Shops is one of the most comprehensive studies of its kind, drawing on a nationwide survey of 6,000 shoppers each year.
- Verdict's thorough understanding of retail issues enables us to interpret data from an informed viewpoint and explore the implications for retailers.
- With the economic climate remaining weak and competition strong between supermarkets, understanding customer motivations is highly important.
Overview 1
While supermarkets’ share of all shoppers is down, they continue to gain in non-food 1
Summary points 2
Main conclusions 3
Retailer highlights 4
Use of Supermarkets 16
Fewer consumers use supermarkets due to other retailers’ improved performance 16
Supermarkets share of shopper 18
Profiles of supermarket shoppers 20
Profiles of shoppers who do not use supermarkets 22
Sector penetration – which sectors shoppers use supermarkets for 24
Share of shopper – by supermarket retailer 27
Clothing Sector Analysis 30
How clothing shoppers use supermarkets 30
Both supermarket and sector shares of shopper down 31
Clothing offer remains popular among less affluent shoppers 32
Asda remains most popular grocer for clothing 33
Less affluent shoppers more likely to use supermarkets for clothing 34
DIY Sector Analysis 36
How DIY shoppers use supermarkets 36
DIY broadly maintains share 37
DIY is the only sector where the majority of supermarket customers are male 38
Tesco remains the dominant grocer for DIY 39
Younger shoppers more likely to use supermarkets for DIY 40
Electricals Sector Analysis 42
How electricals shoppers use supermarkets 42
Electricals gains greatest share of supermarket shoppers on the previous year 43
Women remain the major purchasers of electricals at supermarkets 44
Retailers remain in same order as last year 46
Women are more likely to use supermarkets than average electricals and supermarket shopper 47
Food & Grocery Sector Analysis 48
How food & grocery shoppers use supermarkets 48
Supermarkets share of food & grocery shoppers increases for first time in three years 49
Over-64s remain largest age group for food & grocery at supermarkets 50
Big Four continue to lead the way 52
Likelyhood of food & grocery shoppers using supermarkets remains close to the average 53
Footwear Sector Analysis 54
How footwear shoppers use supermarkets 54
Supermarkets share of footwear shoppers highest in the survey’s history 55
The grocer’s footwear offer appeals more to the younger customer 56
Asda remains popular among footwear shoppers 57
The less affluent the customer, the more likely to use grocers for footwear 58
Homewares Sector Analysis 60
How homewares shoppers use supermarkets 60
Homewares sector provides supermarkets with greatest uplift in shopper share 61
Homewares has greatest proportion of female shoppers 62
Asda and Tesco lead pack 63
Shoppers aged 65 and over are less likely to use supermarkets for homewares 64
Music & Video Sector Analysis 66
How music & video shoppers use supermarkets 66
Supermarkets grab share of sector shopper in shrinking music & video market 67
Demographic profile still weighted towards the younger customer 68
Tesco and Asda remain the dominant players in the market. 70
Older customers remain less likely than average to buy music & video from supermarkets 71
Personal Care Sector Analysis 72
How personal care shoppers use supermarkets 72
More than two in three personal care shoppers now buy through supermarkets 73
Supermarkets remain popular with 35-44 year old shoppers for personal care products 74
The Big Four remain significantly ahead of the value grocers. 76
Shoppers aged 25–54 more likely than average to use supermarkets for personal care 77
Asda 78
Previous year’s AB gains lost as economy starts to recover but penetration of C1s rises 78
Asda share of shopper 79
Asda customer profile 82
Cross-sector shopping 84
Shopping around 87
Morrisons 89
Gains new customers and retains existing ones 89
Morrisons share of shopper 90
Morrisons customer profile 93
Cross-sector shopping 95
Shopping around 98
Sainsbury 100
Despite its work on value, Sainsbury loses shoppers due to trading down 100
Sainsbury share of shopper 101
Sainsbury customer profile 104
Cross-sector shopper 106
Shopping around 109
Tesco 111
Loses out due to improvements in competitor offers 111
Tesco share of shopper 112
Tesco customer profile 115
Cross-sector shopping 117
Shopping around 120
APPENDIX 122
Methodology 122
Further reading 122
Ask the analyst 122
Verdict consulting 122
Disclaimer 122
Read Full TOC of Report : http://www.reportsandreports.com/market-reports/where-britain-shops-supermarkets-2010/
Browse all Retail Reports at http://www.reportsandreports.com/market-research/retail/
About Us
ReportsandReports comprises an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites. Our client list boasts almost all well-known publishers of such reports across the globe. We as a third-party reseller of market research reports employ a number of marketing tools, such as press releases, email-marketing and effective search-engine optimization techniques to drive revenues for our clients. We also provide 24/7 online and offline support service to our customers.
(Due to the length of these URLs, it may be necessary to copy and paste the hyperlinks into your Internet browser's URL address field. Remove the space if one exists.)
Contact:
Ms. Sunita
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: +1-888-989-8004
http://www.reportsandreports.com/
http://reportsnreports.wordpress.com/
http://reportsandreports.blogspot.com/
