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This report forms a part of the Datamonitor's newly introduced product series titled Product Insights . It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
- Examines new product launches in the Chinese skincare market, segmented by key categories
- Contextualizes China in the new product launches globally
- Identifies the key players in the market leading the new product launches
- Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Globally, China ranked second in the number of new products launched in the skincare market in 2009.
The majority of new skincare products launched in China were in the facial care category. This category alone accounted for over 80% of all new product launches.
In 2009, lavender emerged as the most popular flavor/fragrance among all new skincare products launched in China. Plastic was the preferred packaging material in most new products launched and men was the most common claim/tag.
Reasons to Purchase
- Assess product innovation trends in your market
- Learn from successful new product launches
Overview
CatalystSummaryExecutive SummaryNew Product Launches: A Global PerspectiveNew Product Launches in ChinaProduct Launch AnalysisIntroductionProduct Launch AnalyticsMarket Data AnalyticsDefinitionTable of Contents
List of Figures
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