The global dental equipment and consumables market is estimated to be $26 billion by 2014, growing at a CAGR of 6.8%. The market is expected to grow because of the tremendous demand for dental biomaterial and dental implants. It is expected that the market for dental implants and dental biomaterials will grow at an overall CAGR of 12.2% and 10.5% respectively from 2009 – 2014. The main driving element for global dental equipment market is the advancement in technologies that are available to dentists’ for treating their patients.

The growth of this market is expected to be highest in the U.S. and EU where the generation of aging baby boomers can afford the quality but expensive dental procedures. This is also expected to be a catalyst for the growth and popularity of cosmetic treatments and implants along with the increasing demand for better orthodontic products by the younger generation. The emerging technology will reduce the overall turnaround time for dental procedures while improving efficiency of the dental practitioners. For example, introduction of CAD/CAM has reduced designing time for dental crowns and bridges and 3D imaging techniques have improved patient diagnosis and procedure planning. Improvements in the field of dental biomaterials and tissue regenerative material have enabled the dentists to offer more natural and longtime dental solutions. Dentists are now directly targeting their patients, which has helped in improving customer awareness about dental products and the latest available technologies. Changing consumer needs and a shift towards cosmetic dentistry will drive the market for hi-end dental solutions.

Stiff competition exists among the industry participants due to product differentiation, technology and pricing. This is more evident among dental companies resulting in companies adopting strategies like technology integration, product improvement and re-branding.