Report Description:
This 60-page report is the most comprehensive and in-depth report written on Tencent by far. We explain Tencent’s 30+ products and compare Tencent’s products against its competitors in each of its subcategories. We analyze Tencent’s strength and weakness from the technology, product, market and business model perspectives. Through our interviews with many industry experts on Tencent in China, we gained insights on the future growth drivers and directions of Tencent. The data points we use for this report come from our interviews, government data, market research firms and Tencent’s own publications. This report covers China’s Internet subsectors such as: Instant messaging, social networking, portal, search engine, online auction, online advertising, online gaming, wireless value-add services.
This 60-page report is the most comprehensive and in-depth report written on Tencent by far. We explain Tencent’s 30+ products and compare Tencent’s products against its competitors in each of its subcategories. We analyze Tencent’s strength and weakness from the technology, product, market and business model perspectives. Through our interviews with many industry experts on Tencent in China, we gained insights on the future growth drivers and directions of Tencent. The data points we use for this report come from our interviews, government data, market research firms and Tencent’s own publications. This report covers China’s Internet subsectors such as: Instant messaging, social networking, portal, search engine, online auction, online advertising, online gaming, wireless value-add services.
CHAPTER 1
Tencent Overview 1
Chinese Internet Market Overview 6
CHAPTER 3
Key Products and Services 17
Market Analysis and Forecast 41
Summary 53
Figure 1. Tencent vs. Some International SNS Companies 2
Figure 2. Milestones of Tencent 3
Figure 3. Tencent’s Quarterly Revenue Growth 5
Figure 4 Chinese Internet User Statistics 6
Figure 5. China’s Internet User Base 6
Figure 6. Internet User Income Levels 7
Figure 7. Top Internet Applications/Services 8
Figure 8. Top Mobile Internet Applications 8
Figure 9. Tencent’s Product Portfolio 17
Figure 10. Seamless User Experience for all Applications and Services 18
Figure 11. Tencent’s Applications and Service Available to a User throughout a Day 19
Figure 12. QQ Instant Messaging User Interfaces 21
Figure 13. A QZone Example 27
Figure 14. QQMembership Levels and Priviledges 28
Figure 15. QQShow Avatar and Virtual Goods 30
Figure 16. QQ Instant Messaging Window Advertisements 37
Figure 17. Chinese Instant Messaging User Penetration 41
Figure 18. Chinese Instant Messaging User Age Levels 42
Figure 19. Chinese Instant Messaging User Growth 43
Figure 20. China Mobile’s Mobile IM (Fetion) Service Packages 44
Figure 21. Chinese Online Gaming Market Forecast (2003 – 2012) 46
Figure 22. Chinese Online Gaming Market (Q3 2007 – Q3 2009) 47
Figure 23. Online Gaming Market Share by Provider (Q3 2009) 48
Figure 24. Chinese Online Advertising Market Forecast (2003 – 2011) 48
Figure 25. Chinese Online Advertising Market (Q3 2007 – Q3 2009) 49
Figure 26. Chinese Mobile Value-add Services Market (Q1 2007 – Q3 2009) 51
Figure 27. Chinese Mobile Internet Value-add Services Market Forecast (2007 – 2012) 51
Figure 28. Tencent Revenue Forecast ($ Million) (2009 – 2012) 57
Tencent Overview 1
1.1 What is Tencent? 1
1.2 How Does Tencent Compare? 2
1.3 Milestones and Key Facts 2
CHAPTER 21.2 How Does Tencent Compare? 2
1.3 Milestones and Key Facts 2
Chinese Internet Market Overview 6
CHAPTER 3
Tencent Unveiled 9
3.1 Management 9
3.2 Organizational Structure 14
3.2.1 Hiring and Recruiting 14
3.3 Early Investors 15
CHAPTER 43.1 Management 9
3.2 Organizational Structure 14
3.2.1 Hiring and Recruiting 14
3.3 Early Investors 15
Key Products and Services 17
4.1 The Powerful Tencent Platforms 17
4.2 QQ Coins 19
4.3 Instant Messaging Services 20
4.3.1 QQ 20
4.3.2 TM 22
4.3.3 RTX 22
4.3.4 QQDoctor 22
4.3.5 QQMail 23
4.3.6 QQPlayer 24
4.3.7 QQPinyin 24
4.3.8 QQDownload 25
4.3.9 Tencent Traveler 25
4.4 Internet Value Add Services 26
4.4.1 QZone 26
4.4.2 QQMembership 28
4.4.3 QQShow 28
4.4.4 QQMusic 31
4.4.5 QQLive 31
4.4.6 QQDating 31
4.4.7 QQAlumni 31
4.5 Interactive Entertainment Services 31
4.5.1 Casual Games 31
4.5.2 MMOG 32
4.5.3 QQPet 33
4.6 Mobile Value Add Services 33
4.6.1 3G.QQ.com 33
4.6.2 Mobile QQ 34
4.6.3 Super QQ 34
4.6.4 Mobile Game (G.QQ.com) 35
4.6.5 Mobile QQMusic (Music.3G.QQ.com) 35
4.7 Online Media 36
4.7.1 QQ.com 36
4.7.2 Soso.com 37
4.8 Online Advertising 37
4.9 E-commerce 38
4.9.1 Paipai.com 38
4.9.2 Tenpay 39
CHAPTER 5 4.2 QQ Coins 19
4.3 Instant Messaging Services 20
4.3.1 QQ 20
4.3.2 TM 22
4.3.3 RTX 22
4.3.4 QQDoctor 22
4.3.5 QQMail 23
4.3.6 QQPlayer 24
4.3.7 QQPinyin 24
4.3.8 QQDownload 25
4.3.9 Tencent Traveler 25
4.4 Internet Value Add Services 26
4.4.1 QZone 26
4.4.2 QQMembership 28
4.4.3 QQShow 28
4.4.4 QQMusic 31
4.4.5 QQLive 31
4.4.6 QQDating 31
4.4.7 QQAlumni 31
4.5 Interactive Entertainment Services 31
4.5.1 Casual Games 31
4.5.2 MMOG 32
4.5.3 QQPet 33
4.6 Mobile Value Add Services 33
4.6.1 3G.QQ.com 33
4.6.2 Mobile QQ 34
4.6.3 Super QQ 34
4.6.4 Mobile Game (G.QQ.com) 35
4.6.5 Mobile QQMusic (Music.3G.QQ.com) 35
4.7 Online Media 36
4.7.1 QQ.com 36
4.7.2 Soso.com 37
4.8 Online Advertising 37
4.9 E-commerce 38
4.9.1 Paipai.com 38
4.9.2 Tenpay 39
Market Analysis and Forecast 41
5.1 Instant Messaging 41
5.1.1 Overall Chinese Instant Messaging Market 41
5.1.1 Tencent’s Instant Messaging User Base Forecast 44
5.2 Non-game Internet Value-add Services 45
5.2.1 QQ Membership 45
5.2.2 QZone 45
5.2.3 QQShow 45
5.3 Online Gaming 45
5.3.1 Overall Chinese Online Gaming Market 45
5.3.2 Tencent’s Online Gaming Revenue Forecast 48
5.4 Online Advertising 48
5.4.1 Overall Chinese Online Advertising Market 48
5.4.2 Tencent’s Online Advertising Revenue Forecast 49
5.5 Mobile Value Add Services 50
5.5.1 Overall Chinese Mobile Value-add Services Market 50
5.5.2 Tencent’s Mobile Value Add Services Revenue Forecast 52
CHAPTER 6 5.1.1 Overall Chinese Instant Messaging Market 41
5.1.1 Tencent’s Instant Messaging User Base Forecast 44
5.2 Non-game Internet Value-add Services 45
5.2.1 QQ Membership 45
5.2.2 QZone 45
5.2.3 QQShow 45
5.3 Online Gaming 45
5.3.1 Overall Chinese Online Gaming Market 45
5.3.2 Tencent’s Online Gaming Revenue Forecast 48
5.4 Online Advertising 48
5.4.1 Overall Chinese Online Advertising Market 48
5.4.2 Tencent’s Online Advertising Revenue Forecast 49
5.5 Mobile Value Add Services 50
5.5.1 Overall Chinese Mobile Value-add Services Market 50
5.5.2 Tencent’s Mobile Value Add Services Revenue Forecast 52
Summary 53
6.1: Tencent’s Overall Strengths and Weaknesses 53
6.1.1 Strengths 53
6.1.2 Weaknesses 55
6.1.3 Threats and Risks 55
6.2: Overall Growth Outlook 56
6.2.1 Tencent Overall Revenue Forecast 56
6.1.1 Strengths 53
6.1.2 Weaknesses 55
6.1.3 Threats and Risks 55
6.2: Overall Growth Outlook 56
6.2.1 Tencent Overall Revenue Forecast 56
Figure 1. Tencent vs. Some International SNS Companies 2
Figure 2. Milestones of Tencent 3
Figure 3. Tencent’s Quarterly Revenue Growth 5
Figure 4 Chinese Internet User Statistics 6
Figure 5. China’s Internet User Base 6
Figure 6. Internet User Income Levels 7
Figure 7. Top Internet Applications/Services 8
Figure 8. Top Mobile Internet Applications 8
Figure 9. Tencent’s Product Portfolio 17
Figure 10. Seamless User Experience for all Applications and Services 18
Figure 11. Tencent’s Applications and Service Available to a User throughout a Day 19
Figure 12. QQ Instant Messaging User Interfaces 21
Figure 13. A QZone Example 27
Figure 14. QQMembership Levels and Priviledges 28
Figure 15. QQShow Avatar and Virtual Goods 30
Figure 16. QQ Instant Messaging Window Advertisements 37
Figure 17. Chinese Instant Messaging User Penetration 41
Figure 18. Chinese Instant Messaging User Age Levels 42
Figure 19. Chinese Instant Messaging User Growth 43
Figure 20. China Mobile’s Mobile IM (Fetion) Service Packages 44
Figure 21. Chinese Online Gaming Market Forecast (2003 – 2012) 46
Figure 22. Chinese Online Gaming Market (Q3 2007 – Q3 2009) 47
Figure 23. Online Gaming Market Share by Provider (Q3 2009) 48
Figure 24. Chinese Online Advertising Market Forecast (2003 – 2011) 48
Figure 25. Chinese Online Advertising Market (Q3 2007 – Q3 2009) 49
Figure 26. Chinese Mobile Value-add Services Market (Q1 2007 – Q3 2009) 51
Figure 27. Chinese Mobile Internet Value-add Services Market Forecast (2007 – 2012) 51
Figure 28. Tencent Revenue Forecast ($ Million) (2009 – 2012) 57
Published By:
HJ Solutions
