ReportsandReports - Business Trends: Global Retail Technology Investment Strategies 2010 (Customer Focus)
Business Trends: Global Retail Technology Investment Strategies 2010 (Customer Focus)
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Ovum carried out an in-depth primary research project in 2010. It spoke to business and IT leaders at 203 retailers around the world, exploring a wide range of business and technology issues.
Scope
- Retailers' opinions are examined across a range of technologies, from both a strategic and investment viewpoint
- Retailers' view on the challenges they face regarding customers, supply chain and competitors is explored
By the end of 2010, nearly ¾ of global retailers will have a transactional online store with more than a quarter mobile enabled
The average number of APAC retailers investing in international expansion is double the global average
Contrary to belief, Japan does not lead m-commerce adoption
Reasons to Purchase
- Study findings are presented alongside 'analyst notes' which discuss the topics and add context and value to the data
- Gain first hand insight on spending priorities and budget outlooks
Survey Demographics 4
IT Budgets 10
IT Goals and Strategies 15
Technology and service adoption 21
Appendix 36
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