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This report forms a part of the Datamonitor's newly introduced product series titled Product Insights . It aims to provide analysis to clients on the new product launches across various industry sectors.

Scope

• Examines new product launches in the Japanese bakery & cereals market, segmented by key categories
• Contextualizes Japan in the new product launches globally
• Identifies the key players in the market leading the new product launches
• Provides an analysis on the new product launches by leading flavors, claims, packaging and price points

Highlights

Globally, Japan ranked sixth in terms of the number of new products launched in the bakery and cereals market in 2009.

The majority of the new products launched in Japan were in the bread and rolls category. Bread and rolls, cakes and pastries, and cookies (sweet biscuits) collectively accounted for more than 90% of all new products launched in the sector.

In 2009, blends accounted for the largest amount of new products launched in Japan by flavor or fragrance while Plastic was the most used packaging material among new products launched.

Reasons to Purchase

• Assess product innovation trends in your market
• Learn from successful new product launches

Table Of Contents

Overview
Catalyst
Summary
Executive Summary
New Product Launches: A Global Perspective
New Product Launches in Japan
Product Launch Analysis
Introduction
Product Launch Analytics
Market Data Analytics
Definition
Table of Contents

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