ReportsandReports - Green Consumers in the US
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Companies across multiple industries are developing products and services to harness the opportunities arising from environmentally conscious consumers. Targeting and reaching those customers requires sophisticated intelligence which relates to specific industries and includes breakdowns based on demographics, attitudes and behaviors.
Scope

• An examination of how environmentally conscious US consumers are, and how this translates into green behaviours
• An exploration of which factors affect a consumer's choice to undertake green behaviours and purchase sustainable products
• A snapshot of the US' energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets
• Insight into which demographic groups are most responsive to environmental concerns in each sector

Highlights
US consumers are aware of environmental problems and how human activities are contributing to them, with some 30-40% of consumers prioritizing a sustainable lifestyle.
The majority of US consumers undertaking green behaviors are doing so primarily in order to benefit the environment, to save money and to influence others.
Traveling in an environmentally friendly way seems to be particularly unfeasible for American consumers.
Reasons to Purchase

• Understand the factors that are driving the growth of green consumerism in the US.
• Project which sectors present the best opportunities for green products and services.
• Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns.

Table Of Contents
DATAMONITOR VIEW 1
Catalyst 1
Key findings 1
ANALYSIS 3
Attitudes and beliefs 3
Motivations and priorities 6
Comparative industry responsibility 10
Analysis of behaviors related to particular industries 11
Domestic energy use 11
Lifestyle and shopping behaviors 17
Travel and transport behaviors 22
Scores Benchmarking 27
Green behavior trends 30
Domestic energy use 30
Lifestyle and shopping behaviors 34
Travel and transport behaviors 37
APPENDIX 40
Methodology 40
Ask the Analyst 41
Datamonitor Consulting 41
Disclaimer 41

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