ReportsandReports - Green Consumers in France
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Establishing real levels of consumer concern regarding environmental issues is needed to provide a base for advancing product development and marketing plans for environmentally friendly products and services. This Green Consumer Series provides that sound base to identify opportunities and drive clients’ business decisions. This report looks at how environmentally conscious French consumers are, and how these attitudes translate into purchasing decisions and lifestyle behaviors.
Scope

• An examination of how environmentally conscious French consumers are, and how this translates into green behaviours
• An exploration of which factors affect a consumer's choice to undertake green behaviours and purchase sustainable products
• A snapshot of France's energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets
• Insight into which demographic groups are most responsive to environmental concerns in each sector

Highlights
French consumers are highly aware of environmental problems and how their everyday activities are contributing to them, with a high proportion already taking action to improve the sustainability of their lifestyles
The vast majority of French consumers undertaking green behaviors are doing so primarily in order to benefit the environment and save money
Females and senior citizens display the most sustainable behavior, and are therefore likely to be more receptive to green marketing campaigns
Reasons to Purchase

• Understand the factors that are driving the growth of green consumerism in France
• Project which sectors present the best opportunities for green products and services
• Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns

Table Of Contents
DATAMONITOR VIEW 1
Catalyst 1
Key findings 1
ANALYSIS 4
Attitudes and beliefs 4
Motivations and priorities 7
Comparative industry responsibility 9
Analysis of behaviors related to particular industries 10
Domestic energy 10
Lifestyle and shopping 17
Travel and transport 21
Scores Benchmarking 26
Green behavioral trends 29
Domestic energy 29
Lifestyle and shopping 32
Travel and transport 35
APPENDIX 38
Methodology 38
Ask the analyst 39
Datamonitor consulting 39
Disclaimer 39

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