Browse the complete Report The Impact of M-Commerce on the Insurance Industry (Analyst Insight)
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Mobile commerce is emerging as a viable method of conducting insurance business through a wireless connection between consumers and insurers. The growing ecosystem of mobile devices coupled with more reliable wireless communications is cresting at the same time consumers are being more familiar with using these devices for commerce, entertainment and social purposes.
Scope
- The life and non-life insurance industry
- This report covers insurance m-commerce opportunities
The definition of insurance m-commerce goes beyond financial transactions.
M-commerce is changing the basis of competition to providing a world-class customer experience.
Insurers need to leverage the value chain from both the insurance company and insurance customer perspectives.
Reasons to Purchase
- This research identifies insurance m-commerce opportunities
- This research discusses the importance of providing a world-class customer experience
SUMMARY
Catalyst
Ovum view
Key messages
INSURANCE M-COMMERCE GOES BEYOND FINANCIAL TRANSACTIONS
Insurance encompasses financial and information flows
Physical artifacts will play a key role in insurance m-commerce
INSURANCE M-COMMERCE OPPORTUNITIES ARE ONLY LIMITED BY THE IMAGINATION
Insurers should ensure their m-commerce environment supports six key capabilities
The insurance value chain provides a roadmap to m-commerce applications
It is important for insurers to visualize an insurance value chain from the customer perspective
There is a growing number of life and non-life insurers experimenting with m-commerce
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Original Source: The Impact of M-Commerce on the Insurance Industry (Analyst Insight)
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