ReportsandReports - Product Insights: Haircare in India
Product Insights: Haircare in India
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This report forms a part of the Datamonitor's newly introduced product series titled "Product Insights". It aims to provide analysis to clients on the new product launches across various industry sectors
Scope
- Examines new product launches in the Indian haircare market, segmented by key categories
- Contextualizes India in the new product launches globally
- Identifies the key players in the market leading the new product launches
- Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Globally, India ranked eighth in terms of the number of new products launched in the haircare market in 2009.
The majority of the new products launched in India were in the shampoo category. Shampoos, conditioners and styling agents collectively accounted for more than 80% of the new products launched in the market.
In 2009, claims such as "men" and "pure" were quite popular and featured prominently among all new haircare products launched in India while plastic was the most popular packaging material. Majority of products launched in the haircare market in India in 2009 were priced at less than INR100
Reasons to Purchase
- Assess product innovation trends in your market
- Learn from successful new product launches
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: A Global Perspective 2
New Product Launches in India 2
Product Launch Analysis 2
Introduction 3
Product Launch Analytics 3
Market Data Analytics 3
Definition 4
Table of Contents 5
List of Figures 6
List of Tables 7
New Product Launches: A Global Perspective 8
Overview 8
Key trends driving new product launches globally 8
More focus towards mass customization 8
Male acceptance of grooming products is leading to further market segmentation 9
Move towards natural ingredients in products 10
Impact of recessionary climate 11
Consumer demand for convenience in hair coloring 12
New product launches by haircare categories 13
Comparison of India with leading countries globally 14
Examples of innovative launches 16
New Product Launches in India 18
Overview 18
Key trends driving new product launches in India 18
The emerging middle class seeks premium products 19
Rise in demand for hair colorants 19
Private label brands are yet to make inroads 20
A shift towards natural/organic products 21
Increasing segmentation in haircare products 22
Segment growth vs launch analysis 24
Leading players and their product launch trends 24
Product Launch Analysis 27
By flavor and fragrances 27
By packaging material 29
Overview 29
Top packaging material: plastic 30
Product examples: plastic packaging 32
By price points 33
Overview 33
By claims/tags 34
Overview 34
'Men' 34
'Amino acids' 34
'Pure' 34
'No animal testing' 34
Conclusion 36
Highlights 36
Methodology 37
Methodology overview 37
Primary sources of data 37
Secondary sources of data 37
Appendix 38
Future reading 38
Feedback 38
Ask the analyst 38
Datamonitor consulting 38
Disclaimer 38
List of Tables
Table 1: Haircare market definitions 4
Table 2: Top 10 players in the Indian haircare market, by market share and new product launches, 2009 25
List of Figures
Figure 1: Share of new product launches in the global haircare market, by country, 2009 8
Figure 2: Examples of new product launches targeting particular consumer segments in 2009 9
Figure 3: Examples of new product launches in 2009, targeting men 10
Figure 4: Growth in 'natural/organic' claims in the global haircare market, 2008-09 11
Figure 5: Some examples of home-use haircare product launches in the hair colorant category, 2009 13
Figure 6: New product launches in the global haircare market, by category, 2009 14
Figure 7: Top 10 countries based on the number of new haircare product launches, 2009 15
Figure 8: Global comparison of responses related to the perceived importance of beauty and haircare respectively, 2009 16
Figure 9: Some global examples of innovative product launches in 2009 17
Figure 10: New product launches in the Indian haircare market, by category, 2009 18
Figure 11: Gross disposable income per household in India ($), 2005-15f 19
Figure 12: Proportion of India's population aged 35-60 years, 2005-15f 20
Figure 13: Product examples - natural/organic products 21
Figure 14: Examples of products in various niche segments 23
Figure 15: New product launches in the Indian haircare market, by segment, 2008−09 24
Figure 16: Contributions of the top five haircare companies by product launches in India by category, 2009 26
Figure 17: Manufacturers' share of new product launches with natural flavors/fragrances in the Indian haircare market, 2009 27
Figure 18: Some examples of new product launches with natural flavors/fragrances in the Indian haircare market, 2009 28
Figure 19: Contribution to and growth in total new haircare product launches in India, by packaging material, 2008-09 29
Figure 20: New product launches in the Indian haircare market, by packaging material, 2008−09 30
Figure 21: New product launches in the Indian haircare market which use plastic as a packaging material, by category, 2009 31
Figure 22: Some examples of new product launches with plastic packaging in the Indian haircare market, 2009 32
Figure 23: New product launches in the Indian haircare market, by price point, 2009 33
Figure 24: Some examples of new products with the most popular claims/tags in 2009 35
Figure 25: Conclusion 36
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