Browse complete The Top-up Shopper Mission 2010; Bakery Focus Report
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Evolution Insights, the shopper marketing consultancy, is proud to present: ‘The Top-up Mission 2010’.
Addressing the increasingly significant top-up food & grocery market, Evolution Insights presents its latest report providing authoritative analysis, commentary and insight into the top-up market, covering shoppers’ motivations and behaviours, and retailer propositions.
Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:
- Understand the size and value of the top-up market in the UK.
- Recognise the role and profile of the top-up shopper in the UK food and grocery market.
- Learn about the underlying drivers and motivations for different top-up missions and how these can influence choice of channel or store.
- Analyse the key category opportunities in top-up shopper marketing and identify where your categories fit in.
- Find out how food and grocery retailers perform in the top-up market, and how their propositions cater for their top-up shopper.
- Understand how top-up shoppers behave in-store; what journey they take, their key decision points and how they are affected by marketing.
- Find out which methods of shopper marketing are the most effective with top-up shoppers.
- Review the key drivers of change, major innovations and trends shaping the top-up market.
- Utilising a broad range of research methodologies, the report delivers a unique 360-degree perspective of the top-up shopper market.
- Sources of primary data include a survey of 1,000 top-up shoppers, 12 accompanied shops, detailed store audits and focus group interviews. Secondary desk research includes government statistics, company and broker reports, news articles, trade and academic journals and Evolution’s in-house proprietary databases.
Key top-up categories include:
- Dairy
- Fresh fruit and vegetables
- Bakery and cakes
- Fresh meat, poultry and fish
- Chocolate and sweets
- Crisps and snacks
- Chilled convenience
- Newspapers, magazines and tobacco
- Alcohol
- Frozen
- Hot drinks
- Breakfast cereals
- Biscuits and crackers
- Canned goods
- Soft drinks
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