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This report provides an analysis of the distribution of personal insurance in the UK. It includes information on the advertising spend and market share of the key players and analyzes the effect of online aggregators in the personal lines sector. It also details notable deals made over the past year and explores the evolving balance between the various distribution channels.
Scope
- Insight into the latest issues affecting the personal insurance market and the impact these are having on distribution.
- Data on consumer purchasing behavior and brand loyalty in the UK household and private motor insurance markets, sorted by key demographic groups.
- The latest data on the size of the personal insurance market and premium splits by distribution channel.
- Forecasts up to 2014 of the market share of different channels in the UK private insurance space.
As of March 2010, the internet was the most popular platform for arranging motor insurance overall, with more than half of all respondents stating that they had used the platform. This highlights consumers’ confidence in arranging the policies and other financial transactions online without assistance.
Overall, the top 10 insurance advertisers spent 1.1% less on advertising in 2008 compared to 2007, dipping from £216.4m overall to £214.0m. This was perhaps indicative of the effect the economic recession had on the insurance sector as a whole, rather than due to a specific trend.
Carole Nash insures 300,000 motorcycles, which equates to about a quarter of all licensed bikes in the UK. Since acquiring more than 17,000 policies from the AA in 2004, Carole Nash has been purchasing motorcycle books from those who do not consider them a core product.
Reasons to Purchase
- Understand consumer purchasing patterns and their attitudes to brand awareness and aggregators.
- Make decisions based on consumers’ use of different platforms for personal insurance arrangement and the shifting trends within the market.
- Gain insight into the factors driving changes in distribution and how this is linked to modern technology.
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Original Source: UK Personal Insurance Distribution 2010
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