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BMI projects that the Philippines’ consumer electronics market will grow at a compound annual growth rate (CAGR) of 9% to US$5.5bn by 2014, driven by rising household penetration of PCs and LCD TV sets. The market is forecast to grow slightly from 2009 to be worth around US$3.8bn in 2010, with more growth coming from areas outside Metro Manila.
Demand in most product categories is expected to strengthen in H210, in line with BMI’s prediction of a V-shaped economic recovery. However, a weak global economy and slowdown in remittances are among factors likely to continue to affect sales of some products. Growth in product categories such as LCD TV sets will help to prevent stagnation, while more than 1mn smartphones were sold in the Philippines in 2009.
Computers accounted for around 42% of Philippine consumer electronics spending in 2009. BMI forecasts Philippine domestic market computer hardware sales (including notebooks and accessories) of US$1.6bn in 2010, up from US$1.5bn in 2009. Computer hardware CAGR for the 2010-2014 period is forecast at about 12%, with much growth coming from increasing PC penetration, which is less than 10% currently. In July 2009, the government launched a new low-cost PC initiative.
Table Of Contents

Executive Summary  5
SWOT Analysis  7
Philippines Consumer Electronics Market SWOT  7
Philippines Electronics Industry SWOT  8
Philippines Political SWOT  9
Philippines Economic SWOT  10
Philippines Business Environment SWOT  11
Business Environment Ratings  12

Table: Asia Regional Consumer Electronics Business Environment Ratings  14

Market Overview  15
Computers 15

Table: Computers Demand  15

AV  17

Table: AV Demand  18

Mobile Handsets  20

Table: Mobile Handsets Demand  21
Consumer Electronics Industry  24

Table: Electronics Output, 2007-2014  25
Semiconductors And Components  27
Computers 28
AV  28
Telecommunications  29
Industry Forecast Scenario  30

Table: Consumer Electronics Overview  30
Industry Developments 32
IT Education Agenda  32
Macroeconomic Forecast  34

Table: Philippines – Economic Activity  36
Competitive Landscape  37
Computer  37
Handsets  39
AV  41
Semiconductors  44
Country Snapshot: Philippines Demographic Data  45
Section 1: Population  45

Table: Demographic Indicators, 2005-2030  45

Table: Rural/Urban Breakdown, 2005-2030  46

Section 2: Education And Healthcare  46

Table: Education, 2002-2005  46

Table: Vital Statistics, 2005-2030  46

Section 3: Labour Market And Spending Power  47

Table: Employment Indicators, 2001-2006  47

Table: Consumer Expenditure, 2007-2012 (US$)  48

Table: Average Annual Manufacturing Wages, 2004-2006  48

BMI Methodology  49
How We Generate Our Industry Forecasts  49
Electronics Industry  49
Sources  50

List of Table

Table: Asia Regional Consumer Electronics Business Environment Ratings . 14
Table: Computers Demand . 15
Table: AV Demand . 18
Table: Mobile Handsets Demand . 21
Table: Electronics Output, 2007-2014 . 25
Table: Consumer Electronics Overview . 30
Table: Philippines – Economic Activity . 36
Table: Demographic Indicators, 2005-2030 . 45
Table: Rural/Urban Breakdown, 2005-2030 . 46
Table: Education, 2002-2005 . 46
Table: Vital Statistics, 2005-2030 . 46
Table: Employment Indicators, 2001-2006 . 47
Table: Consumer Expenditure, 2007-2012 (US$) . 48
Table: Average Annual Manufacturing Wages, 2004-2006 . 48

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